Endless Rebirth

Chapter 684 Advertising Creativity

At the end of November, a group of people from the Magic City came to Anjiang City in a low-key manner to meet with Chen Feng. In the afternoon of that day, some people began to take different means of transportation to different places.

Some people even go abroad directly.

"This element detector you made is really useful." Chen Feng sat alone in the office and asked Mei Niang on the computer.

"Don't worry, Master, there's absolutely no problem." Mei Niang assured, "Although it's just a simple product and not accurate to specific elements, as long as it is pointed at the meteorite, it can detect the elemental items we want."

Mei Niang controlled two laboratories and two sets of supercomputers, with extraordinary computing power. Although the element explorer she produced was not comparable to the one in Chen Feng's memory, it was better at being portable and very secretive.

Its appearance is no different from that of a magnifying glass. Mei Niang made a dozen of them. Chen Feng gave them to the team members dispatched from the city and told them to collect meteorites from various places. As long as the magnifying glass shines on the meteorite, they will buy the meteorite. , otherwise it is not needed.

In order to collect these elements as quickly as possible, Chen Feng also specially asked three people to travel to various places at home and abroad. Their mobile phones were quietly implanted with monitoring software by Meiniang. From routes to funds, everything was monitored by Meiniang.

"I hope it's as good as you said." After Chen Feng finished speaking, he turned off the computer.

Masako happened to walk in, smiled at Chen Feng and said, "The company's publicity department is discussing the advertising shooting. Do you want to go and listen?"

"Forget it, I went, but they felt uncomfortable." Chen Feng waved his hand and said, "Do you have any good ideas? We don't have enough time."

It will go online on New Year's Day, so the first game advertisement must be released in early December. Although it is just a game promotional video, Chen Feng requires excellence and must be stunning, so the current preparations are basically completed, as for what to shoot specifically , how to shoot, there are still debates

"The most unified thing at the moment is live-action," Masako said. "If it's just live-action, like other game promotional videos, it's just the star shouting slogans and waving weapons twice. It's obviously too rough. You've invested so much money, you don't have to It’s just wasted.”

"Then what?" Chen Feng asked.

"Then, Cui Yanping rejected the original director and wanted to ask a famous film director to shoot for us," Masako said. "According to the standards for shooting movies, a series of game promotional videos will be shot. A total of six segments will be shot, starting with Hou Yi shooting the sun. Start, step by step to the beginning of the game."

"It's a bold idea," Chen Feng smiled, "We encountered difficulties."

"That's for sure," Masako said. "Not to mention the difficulty of hiring a director. Even actors can't be paid endorsement fees. They have to be paid for the film. In addition, there are special effects, costumes, etc. There are a lot of difficulties."

"Anything that can be solved with money is not called a difficulty," Chen Feng shook his head and said, "I want to know if the films they produced are innovative and creative. If possible, I wouldn't mind helping them solve these problems. At most, it’s just throwing more money away.”

"I don't know the specific idea, why don't you go see it yourself?" Masako asked.

"Come on, I'm really interested." Chen Feng stood up with a smile.

The Propaganda Department was on the seventeenth floor of the company. Chen Feng's arrival obviously surprised them. Cui Yanping and others quickly asked the boss to come in and report on their work.

The staff in the publicity department are all young girls. They are enthusiastic, full of youth and creativity. Everyone has their own ideas, so when the company's products need to be promoted, there will always be a long quarrel.

After Cui Yanping's introduction, Chen Feng knew that she already had three advertising ideas in her hands, and it was the three ideas that everyone started discussing just now.

Chen Feng took the creative book in her hand and read it quietly.

The creative book is very detailed, describing everything from the specific time, place, characters, etc. to the unique dialogue and corresponding scenes.

The first creative idea is based on the game. Each of the six promotional videos focuses on an emotion, such as ten suns rising in the sky, the earth drying up, human despair, Hou Yi shooting the sun, and the joy of human hope. Human resentment and misery after eight days of escape.

From a macro perspective, the mixture of delicate emotions, whether it is scenes or dialogues, all reveal the emotions of that era.

The writing was very good, even if it was just in writing, Chen Feng was deeply impressed.

The second idea is based on reality, choosing the attitudes and scenarios of different families playing the game, focusing on humor and touching, and of course secretly promoting the fun of the game.

The most important thing is that the six advertising clips were turned into micro-movies by the designers. The pictures are both beautiful and vulgar. The advantage of this kind of creativity is that it is close to life and makes people feel vicarious. However, it really needs to be filmed. , the difficulty is not small.

As for the third idea, Chen Feng read it once, closed the document, looked at everyone and said, "Who is Ji Xiaozhu?"

"It's me." A woman in professional clothing raised her hand and stood up, "Boss."

Chen Feng glanced at her and said, "You want to make the game into a movie?"

"Yes," Ji Xiaozhu, who is in her 20s, has fair skin and glossy black hair, said confidently, "If you want the game to gain popularity, making movies is the best way to advertise. Boss, are you investing in this?" Spending more money on advertising and making movies is in line with maximizing profits."

"Then have you ever thought about the difficulties involved in this?" Chen Feng asked, "What I need is specific creativity, not general talk and nihilistic things."

"I have thought about it," Ji Xiaozhu said, "Didn't the boss jointly create an essay competition on the Internet? It is completely possible to adapt the novel from the essay into a movie. As for the specific ideas, I have already made detailed plans. Please report to your boss for review."

Ji Xiaozhu said, quickly ran to his desk and handed the file to him.

Chen Feng briefly reviewed it without expressing his position. He just said a few words to Cui Yanping and left.

In fact, most people in the publicity department agreed with Ji Xiaozhu's idea of ​​making a movie. Once celebrities are invited to make a movie, the appeal of the box office alone will be enough to attract people to the theater, so that more people will come to the theater. People know.

Secondly, movies are also a good source of profit. Chen Feng invested more than [-] million and used part of it to make movies. If the box office is popular, it will be transferred. It is perfectly fine for the company.

Of course, the most important thing is that Chen Feng is rich and can afford to play.

Chen Feng did not interfere with Cui Yanping's decision. He just expressed that he recognized these three ideas. Since these three ideas had been disputed within the department for a long time, Cui Yanping directly made the decision. The three of them that had the biggest votes would be put forward together.

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