Respawn Entertainment: Days of Glory

When the partners saw the news, they also thought that the value of this Easter egg was more valuable to Hongen in terms of communication. Of course, they didn’t know about the change of the marathon route.

However, before any official news was released online, someone left a comment under Liu Chuang's Weibo post: "Lao Liu, how are you going to get there? I heard that the Rolling Stones Music Festival has been changed to the finish line of the marathon. Is there any local who can help me out?"

Immediately, a local jumped out and posted a screenshot of the poster that had already announced the marathon route. Then a careful and enthusiastic netizen discovered another problem: "Lao Liu, the commercial performance you posted before is a bit of a scam. You will start the concert at 10 o'clock in the morning. The place you show on this map is a must-go place on the marathon route. How should I get there?"

The amount of information contained in the two messages was so huge that those netizens with rich imaginations basically deduced the whole story through careful logical reasoning.

After this speculation was forwarded to the Rolling Stone Music Festival’s super topic, the influence was extremely large. After all, it was related to whether the tens of thousands of people who had already bought tickets on May 5 could smoothly see the opening performance.

"Fuck! This is a blatant targeting, right? Even if it's not targeting the Rolling Stones Music Festival, it's definitely targeting Shanhaijian, right?"

"Haha, this is a bit disgusting. Doesn't that mean that if you didn't live nearby before, it would be impossible to see the opening?"

"Let me tell you something even more hopeless. Even if you live across the street, you can't get through. The only hotels near the music festival venue are Crown and Health Town!"

"Be confident. According to this arrangement, when the traffic is restored and thousands of cars rush in at the same time, if you don't go to the closed intersection to queue up at 8:30 in the morning, you may not even be able to see the new pants!"

"The opening scene is Ma Yuan, and the New Pants scene is after dark..."

"Haha, I won't speculate, but I don't think the Chuncheng government would do such a stupid thing."

"Running a marathon during the holiday is a disaster for a provincial capital city in a major tourist province! And the finish line is set next to an amusement park that is about to hold a large-scale music festival. How is this different from asking people to close down on the 2nd?"

"This kind of treatment is unacceptable even if it offends the hero who saved the galaxy!"

After hanging up the phone call for buying the hot search, Liang Kuan looked at the super topic on the computer screen that had reached hundreds of posts in one minute, and wondered who he should ask to reimburse the money he had just spent.

Chen Shuting behind her was admiring Liang Kuan's professional ability while carefully recording the time of each release.

"If there is still no movement at 7: p.m., we will issue a notice first. Fortunately, this matter was exposed a week in advance. If you were notified a day in advance, you would not have had any chance to react at all."

Chen Shuting nodded and said, "Indeed, if you had said it a day or two in advance, then it would really be over. In the end, the organizer would come out and apologize, and you would have to bear millions of losses. Where can you go to seek justice?"

"Well, this time it all depends on what the higher-ups decide!"

……

Facts have proved that netizens are the fastest to act. As soon as this matter became a hot topic, local music fans in Kunming called the mayor's hotline.

But when Rolling Stone released a notice in the evening saying that it had not received any notification for the time being, the direct management leaders were still unaware of this incident.

When Bian Lang and his team finished rehearsing, it was already past 10 p.m. After listening to Chen Shuting's story, Bian Lang laughed and cursed: "I don't know why this kind of campaign of using money to support Laohei was put on a major holiday like May Day. Although Chuncheng is just a tourist transit station, it would be a headache if the traffic was cut off anywhere at this time."

He wasn't too worried, because if he thought the higher-ups were really determined, they would just go for it and leave no room for reaction. And they didn't refute the rumor even after it became a hot topic, so they were probably weighing the pros and cons.

The key point is that he doesn't believe that the people above him can be so stupid. If it were a normal day, it would be fine, but if the routes were really arranged like that during the May Day holiday, the traffic in the entire district would probably be completely paralyzed.

Seeing Bian Lang being so calm, Chen Shuting felt relieved. Anyway, they would take care of the matter, as long as it didn't affect this person's condition.

The next morning, in the office of the director of the Spring City Sports Bureau, he confronted the clerk in charge of the matter with a barrage of questions: "I want to ask, why did I, the director, get the notification about this kind of thing from the Internet?"

He had just arrived at work this morning when his boss's secretary called him to inquire about the situation, but he really didn't know anything. After checking online, his face turned green.

Not to mention the May Day holiday, even in normal circumstances, if you put the finish line of the marathon and the music festival together, who would netizens scold if not you?

Moreover, the Rolling Stones have become a cultural name card of Yunnan Province. From the perspective of city publicity, the Rolling Stones Music Festival is far more significant than the launch of a real estate project or a marathon. It is hard to say whether a marathon can be considered a political achievement, but if the Rolling Stones music is ruined, then he will never make a big splash again.

He was 100% sure that the rumor about the route change was not groundless. Perhaps someone above had already decided on this matter, but the plan had not yet reached his signature.

Thinking of this, he felt a little lucky. If he had signed the contract without thinking and then something like this happened, he would have been the one who got taken advantage of.

Moreover, after a careful look, he found that there were still many first- and second-tier singers online who were not afraid of trouble and continued to announce that they would come to observe and learn. The fan groups behind these people...

It's a difficult situation for a clerk. How could a small clerk like him decide such a matter? However, the person who ordered him to do this was not someone he could afford to offend.

Seeing that the clerk was hesitating and not saying anything, the director also understood what was going on. When he was about to calm down and make some arrangements, his phone rang again.

Seeing that it was Wu Hao's number, he roughly guessed what it was about, but this made him feel even more ashamed.

How could it be said that when the Yunnan Jade team played in the FA Cup, the Rolling Stones went to the scene to attract attention and help cheer, and it was Wu Hao who made him...

"Oh!" After sighing, he first sent the clerk away, adjusted his mood, and then answered the phone: "Director Wu, you want to ask about the marathon, right? Just put your mind at ease. The route needs to be changed, but it is impossible to move the end point to the Rolling Stone Music Festival!"

When Wu Hao heard this, he was surprised that he didn't know what happened to this person. Yesterday, he went to several related brother units for this matter, but in fact, no matter the top leader or the second in command, they didn't know anything about it. He thought this matter was too strange, and then he saw the increasingly intense public opinion on the Internet, and he knew that he couldn't continue to inquire about this matter.

In fact, he didn't plan to ask directly about the phone call this morning. If the other party didn't mention it, he wouldn't mention it either.

"Yes, then please come up with a plan quickly so we can cooperate with the promotion. Also, can you issue an official statement to calm the public opinion online?"

Hearing this, the director paused and said, "Okay, I'll arrange this right away!"

Although he said that, he would not immediately arrange to release this statement. Netizens' attacks have not yet been directed at the Sports Bureau, and Hongen is also a major battlefield. The Sports Bureau has never had any dealings with them, so why should they help them divert their firepower at this time?

After calming down, he called the staff in and said, "Re-study and re-plan the route! The previous plan is scrapped. You should pay attention to the new plan. The farther away from the Rolling Stone Music Festival, the better."

The clerk nodded and was about to leave when he suddenly asked, "Who is sponsoring this marathon?"

"A sports brand and a local mineral water brand."

After hearing the clerk's answer, the director thought for a few seconds and then said, "Then let's go find Hong En and ask them to make up the additional expenses for replacing the promotional materials. If they are unwilling, then we will go find Rolling Stone!"

Faced with this arrangement, the clerk finally felt the director's methods.

He can't offend either side, and in the end he may end up having others owe him favors. If he handles it himself, there's no telling how things will turn out.

At this time, the communications director of Hong En Real Estate was so angry that he wanted to kill Liu Chuang right away.

If he still hasn't realized that the Rolling Stones were behind this, then he shouldn't be in the position of spreading the rumor. But they can't speak out now, because no one will believe them even if they refute the rumor, and it may even further intensify the conflict.

As for what the authorities will do in the end, he can already guess it.

The statement to refute the rumor can only be released after the new route is planned. Before that, they can only be scolded! As for causing trouble for Dianhai, he has no hope at all now.

They didn't intend to target the Rolling Stones, but they didn't expect that the Rolling Stones would handle the matter in such a tough way!

"Boss, what should we do? Should we close the comment section first? If this continues, the sales department will come and confront us sooner or later..."

Before he could finish his words, a voice came from the door of the communication office: "What are you guys doing? Your communication performance is also linked to the sales amount. Now we have received calls from customers asking for refunds of their subscription deposits!"

Seeing the sales manager coming over to question him angrily, the communications manager was no slouch either: "You are still a manager, can you please pay attention to the impact?"

"Don't talk to me about the impact. Your base salary is three to five times ours, and we live entirely on commissions..."

The communications director had no objection to this question, so he gritted his teeth and tilted his head to the sales director, "Go in and talk!"

After entering a reception room, he locked the door and closed the blinds before slowly asking, "How many companies have withdrawn?"

The sales manager didn't answer immediately. He lit a cigarette and then slowly said, "It's almost 6%. This time, the pledge has exceeded the actual number of houses by 10%. If the situation continues for another day, I'm afraid we'll have to..."

"Yes, but it is not appropriate for us to speak out now. We need to wait for official news. I don't know who Mr. Tian listened to at the time, and he insisted on saying that he wanted to do something about Dianhai."

"Who said it wasn't? If we want to fight, we can wait until they open the market. All we want is to stop the marathon track from passing by our door!"

"Yes, with that incident, at least half of our efforts in spreading the word have gone down the drain!"

The two of them were chatting peacefully, which was completely different from the tense atmosphere outside. At this time, there was a knock on the door of the reception room: "Mr. Luo, someone is looking for you, please check your phone!"

Hearing the voice, communications director Luo Yi responded and then took out his silent phone and turned it on.

Seeing the news in the work group, Luo Yi laughed out of anger: "This incident... the money has to be paid anyway!"

However, Luo Yi knew very well that it would not be enough to just handle the matter in that way. Reputation is easy to decline, but it is much more difficult to maintain it.

"By the way, do you think it's possible to invite the Rolling Stones to perform here later?"

Hearing this, the sales manager was stunned for a few seconds, then he laughed and said, "Forget it. The target customer group is not suitable now. When the business is established, it will be the operation department's business..."

What he said was a bit absolute. What he had never expected was that among the customers who had paid the reservation deposit, there were actually Rolling Stones fans who came to them in anger to ask for a refund.

Mr. Tian is about to explode now. The internal and external pressure makes him want to resign.

But he really didn't expect that a music festival would actually...

……

In the sales office of Shanhaijian, He Yan was worried as he saw that the marathon organizers had not made an official announcement yet.

On the surface, they haven't done anything yet, but in fact they have already made several versions of emergency plans, including how to divert traffic and accommodate fans if there is really no room for recovery.

Just waiting for the final news to come out, they began to prepare!

It goes without saying how much benefit Rolling Stone Music brought him last time. If its reputation is ruined because of this incident this time, there will probably be many obstacles in future cooperation.

If they fail to hold on to the Rolling Stone Music Festival IP, competitors will immediately take its place.

But no matter how you look at it, the public opinion field created by the Rolling Stones is unlikely to allow the marathon to finish between the mountains and the sea.

Just when she was feeling anxious, Bian Lang suddenly posted a message on his Weibo: "To all friends who support the Rolling Stones Music Festival, please don't worry. If the opening time of the festival is indeed delayed or cancelled due to the marathon, all expenses incurred by fans who come to the festival will be borne by the Rolling Stones!"