Rebirth of the Internet: Starting from Games

Chapter 569: Three Thousand Yue Armor Can Devour Wu

This October, there was a turmoil, and Meituan, which had previously refused to accept any investment, also made its voice heard.

On October 10, Meituan.com and Giant Group officially announced that they had reached a strategic cooperation agreement. Giant Group invested 28 million, accounting for 3% of the shares. The two parties will cooperate closely in offline market promotion.

This news was quickly submerged in the wave of information. After all, Meituan has fallen behind, and the investment amount is only 3 million yuan, which is still RMB. Compared with the investment news of hundreds of millions of dollars in other group buying websites, it is not even worth mentioning.

In fact, Shi Yuzhu was also worried before. Since the beginning of 2000, Melatonin has become popular all over the country and made a lot of money.

Around 05, competition intensified, the health care product market blossomed, and new products sprung up like mushrooms after a rain. Their efficacy and taste are no less than Melatonin, or even better.

Of course, this is also related to Shi Yuzhu not doing his job properly. He sold medicine and bought half of it and went to play online games. Then he got unhappy with the games and wanted to make his own games. Later, he followed Chen Hao in online games and made "Zhengtu".

Advertising, local promotion and channels, with these three plans in mind, he just changed the track and products. The journey still made him a lot of money, and he became a frequent visitor on the Hurun Rich List.

But now, Zhengtu's revenue has gradually declined. The local promotion team that was once the leader has now become a huge and bloated burden, with considerable monthly labor costs.

When he was popular, he was called a spoiled wife, but now he is regarded as a yellow-faced woman. This is the mentality that Shi Yuzhu now views the local promotion department of the current Giants team.

Just when Shi Yuzhu was considering whether to increase revenue and reduce expenditure, reduce costs and increase efficiency, he received good news from Chen Hao. After all, the two parties had a very pleasant cooperation in the online game market, and Century also provided a lot of resource support.

Shi Yuzhu had been speculating before, how could Chen Hao only have Gaopeng in the group purchase? Sure enough, this guy had a back-up plan.

Then the two parties hit it off, and he symbolically paid some money, took some shares, and left the local promotion team and capable people to this boy named Wang Xing.

Wang Xing was not affected at all by the media's news about Chen Hao's death, because he knew that even if he was exhausted, his boss would still be alive and well.

After receiving the authorization from the Giant Group, 3 new elite soldiers and generals under his command were on standby at any time.

Wang Xing did not send these people out immediately, but first learned and trained them. What should they learn?

He recalled Meituan.com’s former local sales champions from various cities to the headquarters.

Provide training to new core local promoters on the methods, techniques and experiences of group buying and cooperation with merchants.

As for the people on the Giant side, all of them are veterans. They can change their thinking a little, and they can learn from one point and draw inferences from one example.

Even in the later stages of the training, I worked with colleagues from Meituan to overturn the original training manual and compiled a new one. It was outstanding and exciting in terms of speech skills, psychological games, negotiation and communication skills, deportment and expression management, etc.

When the finished product came out, it shocked the original Meituan sales, and I couldn't help but question my soul, is this really a good thing?

So much so that countless salespeople later hailed Meituan’s local promotion training manual as the Nine Suns of Local Promotion.

In November, major group buying websites are burning money and each is grabbing the market.

Some media broke the news that some leading group buying websites will burn millions every day.

This news makes the majority of netizens find it incredible at first. If you calculate it carefully, if you burn one million in one day, it will exceed 100 million in ten days. You must not burn tens of billions in this year. Indeed, this money is becoming more and more uneconomical. it took.

After all the money is burned, there will be no new funds coming in. Apart from listing, the only result is to exit early and be eliminated. But when you go public, you are on your own bed. It is as simple as getting in if you want. It is easier said than done.

Are the founders and investors of these websites unclear? They knew it, but they were holding on until their opponents couldn't hold on, and they were betting that they would be the ones who survived to the end.

<divclass="contentadv">At this time, all employees of Meituan.com are extremely busy.

Business line employees are ensuring the operation of the existing website and serving every merchant and consumer well.

Technical line employees are working day and night to develop and improve the three major systems.

The army of local promoters is conducting surprise training for sales staff from all over the country. At first glance, the hot scene looks like a large-scale pyramid scheme. There are even one or two cases reported by enthusiastic aunts, which makes Wang Xing couldn't laugh or cry after hearing this.

One party is supporting it while the other is holding it back. The future of the O2O market is full of unknowns and infinite imagination.

Across the ocean, Chen Hao has been paying attention to the situation on Meituan.

Looking at the relevant O2O market analysis reports collected by the intelligence department in the email, it is not that the oil is exhausted, but after more than half a year of hard work, the ammunition and food are almost exhausted.

He took out his mobile phone and called Wang Xing, "If you are ready, you can go out!"

Following Wang Xing's order, the three thousand Ditui army under his command, who were already hungry and thirsty, began to charge towards the Chinese territory.

Open up territory and expand the territory, the momentum is like a tiger, three thousand Yuejia can swallow Wu!

In late November, media reports revealed that Chen Hao had once again appeared to be "faking a corpse."

The report showed a photo of Chen Tianqiao and Chen Hao smiling and shaking hands intimately. The title of the article was that Century spent 30 billion yuan to acquire Shanda Box and literature business in a package.

This acquisition not only acquires related businesses, but also packages and takes away the team members.

In addition, Shanda Literature also owns three book planning and publishing companies: Huawen Tianxia, ​​Zhongzhi Bowen and Jushi Wenhua.

Knowing that Century and Shanda had a history of grievances and grievances since the beginning of the game, the two people's handshake in the same frame was hailed by the media as the reconciliation of the century.

Just like they didn't know what happened to Chen Hao before, which caused Century Zongheng Group to suddenly accept financing, the media also didn't know what happened to Chen Tianqiao that made him give up the box and entertainment that he had been thinking about before. This is no different from selling off assets.

Last year, Shanda Group followed the example of the World Research Institute of the previous Century Zongheng Group to build the Shanda Innovation Research Institute. Chen Danian was the first director and recruited top talents from various industries, such as cloud computing, big data, and artificial intelligence.

It also laid out the mobile field and so on, with great fanfare, and had the image of swallowing up thousands of miles like a tiger.

But this year Shanda suddenly came to an end and stopped.

Especially in the past two months, there has been news that Shanda will sell boxes and literature. First, everyone knows that Shanda’s box business is losing money. The same goes for the literature sector, which is operated with debt.

Chen Tianqiao also packaged and sold it at a high asking price, so other capital and enterprises avoided it.

Only Century faces the difficulties.

Some people even think in a wicked way that when one abnormal person meets another lunatic, maybe they will get the right eye.

They were not too surprised that Chen Hao could take over. After all, it was all the business of the old Chen family.

Some media expressed regret, saying that Century Zongheng, which has had numerous successful investment cases in the past, will encounter Waterloo this time!

This is destined to be a failed investment.