Rebirth of the Internet: Starting from Games

Chapter 565: Accumulating food and slowly becoming king

August is the beginning of the Hundred Regiment War.

By September, according to media statistics, there were more than 9 group buying websites. By the end of the month, some media claimed that the Hundred Group War had become a Thousand Group War.

Many media found that Meituan, as the leader of group buying websites, fell behind in the subsequent money-burning war.

After some digging, it was discovered that Wang Xing actually refused all capital. While other websites were desperately trying to seize the market, what did Meituan do?

It seems like I have done nothing but still develop step by step at my own pace.

This steady and steady strategy is correct in normal times, but in the current context of a thousand-regiment war.

Other group buying websites are exchanging money for time to accelerate the development of market maturity. Meituan.com is like a tortoise that was left behind by countless rabbits at the beginning. Although it is still crawling, the gap between the two sides is gradually increasing. The passage of time is increasing day by day.

At the beginning of September, there was some news on Meituan.com, but by mid-September, criticism began to appear, and Meituan became a negative example of rejecting capital.

By the end of September, the media reported that there was no trace of Sino-American Group.com, which were all group-buying websites invested by large capital investors, such as Lashou, Wowo, Dianping, Nuomi, etc.

Wang Xing was calm at the beginning, but as the situation developed, offline personnel continued to report that the market was being robbed, the competition was too fierce, and Meituan could not offer more favorable conditions than the other party, and the market it originally occupied was also occupied.

In just one month, Lashou.com has served more than 50 cities, followed closely by Wowo and Nuomi.

And what about Meituan? There were less than thirty cities in three months.

Under the siege of several other competitors, Meituan.com was losing ground. This made him a little restless, and he felt like getting up early in the morning to catch a late market.

But he wanted to spend money but didn't have the capital. Originally, Wang Xing thought that he had received another 5 million, which was enough, but compared with other people's billions of dollars, he was just a younger brother.

In late September, Wang Xing took the returned Wang Huiwen to work behind closed doors, tinkering with Meituan’s next development plan every day.

By the end of the month, the two kings actually came up with a plan that they considered perfect.

However, some of the key nodes still require supervision and support, so Wang Xing still called Chen Hao for the third time after establishing Meituan to seek support.

On September 9, the two met again for tea at a teahouse.

When Chen Hao saw Wang Xing's bald head, he couldn't help but laugh out loud, "What do you think? Are you a monk under so much pressure?"

Wang Xing sighed, his negative energy was overwhelming, and he didn't pay attention to the boss's teasing and joking, "You are not a business owner and don't know how expensive food and rice are. Now Meituan's market share is being eroded continuously, and now there is still more than ten percent. The media calls us new turtles." The tortoise in the hare race! I'm so scared every day that I can't sleep well."

"Hey, okay, you still have so much left? It's much better than I expected."

For a moment, Wang Xing couldn't figure out whether what this man said was true or irony. He hated iron and said, "No, brother, this is all money from idiots. Why are you not worried at all?"

I knew the outcome of the tortoise and the hare race, so I couldn’t be more anxious. Of course, Chen Hao saw that Wang Xing’s original mournful mood had improved, so he got down to business.

He took a sip of tea calmly and spoke out his views on the current situation.

"The tortoise and the hare have been racing for many years, but people still have short memories. Even if the hare is full and runs fast now, when it gets hungry and has no food to eat, it's better to stop obediently."

"Now, don't look at them advertising, trying to destroy the market, and occupying land to make it so lively. In fact, the surface of the donkey dung egg is shiny, the infrastructure can't keep up, and users can't be retained. In the end, they can't escape the end of trying to draw water from a bamboo basket."

<divclass="contentadv">"Of course it is not completely in vain, at least there are benefits. They spent money to cultivate the entire O2O market and let consumers develop the habit of group buying. And when Meituan surpasses them, they can It would also be good to take advantage of the trend and acquire a ready-made and mature team.”

After talking for a while, Chen Hao stopped and turned to look at Wang Xing.

"Then what do you think? You are looking for investment from me, and are you ready to spend money with them? Of course, in terms of money, the total of all the group buying websites on the market are not enough for me to buy with one hand. There is nothing wrong with you thinking that way."

Wang Xing shook his head and took out the Meituan.com development strategy that he had already prepared from his backpack. "The boss just said it deeply in my heart. This is what Lao Wang and I have been thinking about during this period, but we are not sure whether It’s feasible, I’d like to ask you to take care of me.”

"Old Wang? Wang Huiwen is back?"

Wang Xing nodded and said casually, "Well, after spending a few years living abroad in a wild and wild way, he decided that it was no longer interesting, so he continued to work with me. In fact, I guess he has no money in his pocket."

Then Wang Xing began to introduce the plan they created for Meituan to "accumulate food widely and become king slowly"!

The purpose of the plan is very clear, and it goes against the current overall environment. You practice your moves, and I practice my internal strength.

The overall plan is divided into three steps.

Step one: Make equipment!

To polish its own products, we have decided to build three products: LBS positioning system, merchant management system and internal management system.

LBS is GPS positioning. Today's maps are not that convenient, so clearly marked geographical location is particularly important. This will greatly facilitate consumers to avoid detours.

As the name suggests, the merchant management system is a system built to facilitate the company to manage an increasing number of franchised merchants and to improve management efficiency.

The internal management system is also easy to understand. The company is large and has many employees. There are employees from all over the country, which facilitates overall management.

From the perspectives of consumers, merchants and platforms, these three products can greatly save labor and material costs.

After the three products are polished, they can be digested even if a large number of users come in later.

Step Two: Surround the City from the Rural Areas!

After their statistical analysis, they found that nowadays, major group buying websites are fighting fiercely in first- and second-tier cities, but there is little interest in third- and fourth-tier cities.

Therefore, they are preparing to recruit a large number of local promotion teams to sweep these offline cities, communicate with merchants one-on-one, discuss cooperation one by one, and sweep them street by street.

Users can easily come to the website when they see cheap things, so Wang Xing believes that merchants are the key.

With good products and great prices, whichever group purchase occupies merchant resources will be the final winner.

Then let other competitors cultivate the market for Meituan in the front, while they develop steadily in the back, waiting for opportunities to steal!

Step 3: Focus on the user!

How can the merchants retain the hearts of consumers if they have a good deal and attract users? That is to let them feel the service of Meituan.

A series of benefits that benefit consumers such as guaranteed refunds after expiration, refunds for unsatisfied services, and 7-day no-reason refunds are also some of the ideas they borrowed from JD.com.

There are also a series of ways to play such as membership red envelopes and points, all of which have only one purpose, and that is to maximize the consumer experience.

As long as Meituan's product strength is strong enough, it will smooth over its shortcomings at the marketing level.