Return to 83: Start by changing your surname

Chapter 686 Establishing Brand Image

Taking advantage of the rare opportunity to go out, Mu Shanhe, who appeared from Shanghai, also rarely embarked on a domestic inspection trip again. What surprised him was that the group's investment projects in the mainland in recent years were so numerous that it surprised him.

With its strong financial and technical strength, the investments made by Shanshen Group are undoubtedly popular among all provinces. It is precisely because of this reputation and the ability to drive a party's economy that the group has indeed expanded rapidly.

Unlike many domestic groups that invest funds in real estate projects that can generate cash quickly, although Shanshen Group also engages in real estate, it only builds commercial plazas and employee communities, and has built very few commercial communities.

But at the moment, the benchmark for domestic commercial real estate companies seems to still be the real estate companies under the Shanshen Group. The reason is naturally because these commercial communities are absolutely unforgettable in terms of location, quality and quality.

What even makes many real estate developers envious is that these high-end commercial communities are sold out every time they open for sale. Many customers who have money and plan to buy for investment or value preservation will be declined by the residential sales office.

The reason for declining is simple: there is a limit of one set per person. If you are a home buyer and the wealth value does not meet the corresponding requirements, the company will not sell it. But the more stringent the conditions are, the more it attracts the real top wealthy people in the country.

For these top wealthy people, they hope that the villas or commercial houses they buy can truly reflect their worth and uniqueness. If there are other ordinary people in the community, they will feel that the community is not high enough.

When inspecting these communities, Mu Shanhe also said with emotion: "Originally, I wanted to control the growth of housing prices, but unexpectedly it actually stimulated the prices of commercial housing. But in this world, there are always some people whose brain circuits are different from ordinary people!"

Faced with Mu Shanhe's lament, the person in charge of managing these commercial communities didn't know how to answer. In fact, when Mu Shanhe put forward various requirements for commercial communities, many executives felt that it was a bit nonsense.

Unexpectedly, for those wealthy people with real status and status, these stringent purchase requirements and conditions are exactly what they need. In the eyes of these rich people, it doesn't matter if the price is expensive, but it has to look high-end!

Knowing that the rise in housing prices was indeed beyond his control, Mu Shanhe didn't say anything more. But privately, Mu Shanhe still suggested to some local leaders with whom he had good relations that they build more affordable housing.

Even in terms of funding, the group will provide certain assistance. In Mu Shanhe's words, he really didn't want to make money in real estate. Even if the money he made went to the rich, it would invisibly help to increase housing prices.

By using this money, which is equivalent to "robbing the rich", to support "relief of the poor", he will feel more at ease and at ease. Although many people can't understand this approach, for many leaders, it has created a lot of favorable impressions of Mu Shanhe.

Although the current fiscal revenue of various places has been greatly improved compared to the early years. However, it is sometimes difficult for the government to raise the necessary funds to build more affordable users. Now that Mu Shanhe is willing to sponsor, who would refuse?

More affordable housing can also curb the rise in housing prices to a certain extent. This kind of policy is now being implemented and promoted in Xiangcheng. Even though many real estate developers expressed dissatisfaction, they were unable to stop the implementation of the policy.

The reason is simple. Today, Mu Shanhe, or his Shanshen Group, is already the uncrowned king of Xiangcheng. In addition, he has been providing cheap housing for the group's employees, and it has indeed become difficult to increase housing prices.

But in Mu Shanhe's view, despite Xiangcheng's strong demand for housing, wages are also increasing rapidly. But housing prices are rising faster than wages, making it increasingly difficult to buy a house.

<divclass="contentadv">Under such circumstances, more and more outstanding talents in Xiangcheng have begun to turn their attention to the mainland. Compared with another time and space, the attitude of young people in Xiangcheng in this time and space towards the mainland is undoubtedly much better.

With a higher sense of identity, these young people are also willing to come to work in the mainland. The salary may not be as high as in Xiangcheng, but the consumption level in the mainland is definitely far lower than that in Xiangcheng, and the pressure and cost of life are greatly reduced.

The most important thing is that if they come to work in the mainland, in addition to buying employee housing within the group, they will also have enough money to buy other commercial housing for investment. If this continues, it will become difficult for Xiangcheng to retain young people.

It is precisely because of this trend and concern that Xiangcheng decided to launch relatively cheap affordable housing. Although doing so will harm other real estate developers, Mu Shanhe first expressed his recognition of this policy.

With the Shanshen Group taking the lead, top tycoons such as the Su family and the Hong family also expressed support. Even if other tycoons were dissatisfied, they were powerless to stop the implementation of this policy. Naturally, the ordinary citizens of Xiangcheng fully support this policy.

Although the implementation of these measures has prevented the housing prices in Xiangcheng from continuing to increase, it has even caused the wealth of many wealthy people who are mainly engaged in real estate to shrink significantly. But in Mu Shanhe's view, focusing on real estate will do more harm than good to Xiangcheng from a long-term perspective.

In addition to within the group, Mushanhe has always controlled real estate investment. Its banks, which have opened many branches in China, are more stringent than other commercial banks in the approval of real estate loans.

Although in terms of commercial real estate, Shanshen Group has always been cautious. But in the investment and commercial plaza, the group has never stopped. Because investment in commercial plazas involves the group’s overall strategic planning.

Although many real estate companies also want to copy this commercial real estate model. But after actually investing in the construction of the plaza, many real estate companies found that they were greatly troubled in attracting investment.

Those well-known foreign companies are willing to settle in the commercial plazas owned by Mushanhe. Even if the entry fee is higher, these well-known foreign brands are still willing to cooperate with Shanshen Group.

The reason is naturally that Shanshen Group will conduct detailed market inspections before investing. Only if the results of multiple rounds of inspections meet the group's investment standards will the investment project be launched to ensure that there are enough customers for the opening of the plaza.

It is precisely because of its Oriental Commercial Plaza project that Mushanhe's cinemas and supermarkets have also flourished in large and medium-sized cities in China. It will undoubtedly be more difficult for other similar brands to compete.

Because of this, Mushanhe's family supermarkets and cinemas have now become leaders in the industry. Even if well-known foreign retailers begin to enter the country, they will still be unable to capture the market share of FamilyMart.

If these subsidiaries or groups alone are integrated and listed, their valuations will not be inferior to internationally renowned brands in the same industry. Domestic people also trust the brands of Shanshen Group after comparison.

Once the brand reputation is established, isn't it natural that the profits of these companies will continue to rise?