Manhattan Reborn 1978

(Not finished yet, there is still one more paragraph.)

new York.

Stanley fourth floor.

David saw off Sam and Mu Brandes in the office.

He began to think about how he could successfully promote this "blind box" business, which would later become popular on the Internet, to people on the night of the Halloween Parade and make it a popular new fashion!

Um. .

The piece of paper that David showed Sam just now was just some of his rough "blind box" sales activity plans.

He now wants to enrich the content of this event to make its appearance more reasonable and have more commercial potential.

10 minute later.

Maggie, the secretary, knocked on the door and walked in, followed by Yuri Orlov, Leon Hoffman, and David's new assistant, Agger MacFarlane.

David glanced up at them, lowered his head and continued writing the plan, saying, "Yuri, have you met Giles, Bloomer, and Pine~"

"Go find them now and tell them that I'm in an emergency and ask them to come right away!"

"Okay, sir~" Yuri accepted the task, turned around and left first.

"Leon, you go notify lawyers Polly, Ludy, and George from DA Company, as well as Lawrence and Cohen from DA Security Company, and Paige Olson and Rendry Norris from DA Agency, and ask them to immediately Come here, it’s urgent!”

"Okay~" Leon nodded, turned and left.

"Maggie, please inform Mr. Odis Parker and ask him to contact Mag Ludwig and come to a meeting together. The sooner the better~"

"Then, find me some cellophane for slides, and find Ager a typewriter~"

"Tidy up the conference room, we'll have a meeting there soon!"

"Ok~"

With a cheerful smile on her face, Maggie gently pulled Agel MacFarlane's sleeve with her hand, and the two of them turned and walked out of the office.

----

Boston.

General Edward Lawrence Logan International Airport.

Bloomer Wilfred Wharton's father, Sr. Wharton, walked out of the plane with a tired look on his face. He took a deep breath of the slightly cold fresh air, tightened his tight coat, and walked off. up the gangway.

After half an hour.

He was sitting in the reception room of the largest suite of the Boston Bayfront Hotel, holding hot coffee in his hand, and smiled at Seamus Norton of the Cleveland Group.

"The climate in California is more suitable for me~"

“Boston and Paris are both too cold~”

Seamus crossed his legs and said with a smile: "The sunshine belt in the west~"

"How come you are like a grape when you grow old and like California with lots of sunshine?"

"Grapes...? Hahaha~"

"That's right!"

"Wouldn't it be nice to have a warmer place in the winter?"

"Besides, isn't old Morgan planning to spend the winter in Houston?"

Seamus took a sip of coffee, shook his head, and changed the subject with a smile: "How was your harvest when you went to island countries and Europe?"

"Well... overall, it went very well~"

"Over in London, I need you and old Morgan to go there again so that the old guys can meet and have a chat and feel at ease~"

"Yes~ We will go to London in two days and try to come back before Thanksgiving~"

Old Wharton put down his coffee cup, put away some of his smile, and asked with a serious expression: "Where are you here?"

"I heard that someone was playing tricks on the New York heating oil futures market?"

"Didn't you find who it was?"

"Is this... important? Haha~"

Seamus also put down his coffee cup, put away his smile and said, "Our layout has been completed as planned~"

"As soon as old Morgan and I come back from London, the plan will be fully launched~"

"Those hyenas that smell the wind have very sensitive noses~"

"No matter how secretive our actions are, there will still be some slight omissions for them to follow."

"However, even if they smell something, it won't have much impact on our plan~"

"We just need to be wary of those who want to come in temporarily and divide the cake!"

Old Wharton's eyes flashed for a few times, the corners of his mouth raised slightly, and he said: "I was in Paris and met that boy Cannes from the Rothschild family by chance~"

"He was friends with Bloomer, so I talked to him a little bit more."

"Guess...what did he ask me?"

Old Wharton didn't wait for Seamus to answer, and said to himself: "He asked me: Is the crisis a few years ago about to happen again?"

"Oh~ what did you say?"

Seamus raised his eyebrows in interest.

"Hmph~ That boy must have heard something!"

"When the oil crisis happened last time, Carnes used the money he borrowed from the family to make a huge profit~"

"So, I think he should have been quietly paying attention to the situation in the Middle East and made judgments that coincide with ours."

"Hmm...did he guess it too?"

“Interesting~!!”

Seamus tapped his fingers on his legs a few times, thinking about the domestic situation in Iran in the Middle East, which had become semi-open and gradually clear~

It depends on the big international players standing on the sidelines today, when they will choose to enter the market, and whether they dare to trust their own judgment and place a big bet!

Carnes Rothschild. .

He also has a sharp nose and is a lucky guy who dares to bet everything once he enters the market~

----

Wall Street.

Stanley fourth floor.

When Odis Parker and Mag Ludwig walked into the door of the conference room, they found that it was already full of people.

When David saw them coming in, he smiled and asked them to sit down first.

Then, he snatched his plan back from Blumer, asked Lawrence and Cohen who were sitting by the window to close the curtains, stood in front of the slide projector, and smiled at everyone.

"Today is Monday, I know everyone is busy~"

"So, now that everyone is almost here, I'll keep the story short."

"If you think this new business I will talk about later can be done~"

"Then we need to take action immediately and settle all the details of this plan before noon tomorrow."

"Okay~ Without further ado, let's get straight to the point."

"It is the new business I want to talk about, BlindBox."

"Blind box, as the name suggests, refers to a gift box in which consumers cannot know the specific product in advance, and it has great random and uncertain attributes."

"Promotional methods such as blind boxes appeared in some department stores in the United States as early as the 20s."

"Although their names are different from blind boxes, their unified packaging and attributes of uncertain goods are consistent."

"I have checked some information in recent days."

"This method of using the randomness of blind boxes to promote products has been changed into the form of lucky bags by many merchants in the island country, and is widely welcomed by consumers."

"So why hasn't it become more popular in the United States?"

"I have not found any detailed information or news about this."

"However, I think that this kind of blind box with random attributes, which allows you to buy products with wildly different prices for the same money, is very important to us in New York who love betting on horses, football, cards, and are even willing to bet on everything. It will definitely be very popular among people.”

"Tomorrow night is Halloween~"

"The Parade, which became popular in the past few years, is a big gathering and carnival held every year for New Yorkers~"

"I just thought of using this parade with a large number of participants as the most important stage to promote gift boxes with surprise attributes such as blind boxes."

"Everyone should know that the flow of people determines the total sales of a department store or store~"

"So, based on the huge crowd base participating in the parade tomorrow night, even if only one person out of every thirty people buys our blind box, there will be thousands or tens of thousands of blind boxes sold!"

After David put up the first slide he wrote, he asked everyone: "As you can see, if we seize this opportunity, what will be in the blind box?"

Bloomer, who had just read David's plan and discussed these details, raised his hand and said with a smile: "You can't put a living person on the street and sell it anyway."

"Hahaha~"

"nonsense!"

"If you can sell a living person, I'll be the first to put you in a box and sell it!"

"Hahaha~"

"How about I buy it for $10?"

"Okay, okay~ time is limited, guys!"

"I'd better say it directly~"

After David put the second slide in place, he said: "I think there are three items that we cannot have in our box!"

"The first category is food or any edible product~"

"In terms of food safety, there are too many uncertainties that we cannot control effectively, and it is also easy for some people with ulterior motives to seize the loopholes and exploit them for blackmail."

"The second category involves any products related to politics, race, human rights, etc. that can easily cause social conflicts. We'd better not touch them to avoid trouble~"

"The third category is living creatures!"

"Pets, cats and dogs, little turtles, little lizards, we can't put them in a box..."

"Hahaha~"

"That's right! If you open the box and are bitten by a dog or scratched by a cat, we will still have to pay for medical expenses."

David waved to everyone, put the third slide in place, and continued.

“BlindBox is just a means of our marketing.”

"However, if you break it down by industry, you can develop many novel products that people have never thought of."

"For example: specific holiday gift boxes, specific toy series gift boxes, children's stationery gift boxes, limited edition clothing gift boxes, high-tech product gift boxes, household department store gift boxes, watches, necklaces, perfumes, cosmetics and other gift boxes, and even some unknown artist's works , and can also be added to the sales category branch of blind boxes.”

When David said this, he pointed at Ludy sitting next to Polly and smiled.

"In da nightclubs, the concept of surprise boxes can also be used as a business method for promotion and lively atmosphere."

"For example: you can buy some small bags, envelopes or boxes that look exactly the same."

"It contains cash coupons for nightclub consumption, or... you can get a chance to dance closely with the hottest beauty in the nightclub."

"If you only spent one dollar, or several dollars, to buy a chance to get close to a beautiful woman, would you buy it?"

"of course!"

"Hahaha~ you pervert!"

"Tch~ It seems like you don't want to..."

David knocked on the table with his hand, looked at the wide-eyed heads of the advertising company, Peggy Olson and Norris, and asked.

“Since blind box is a business, how do you think we can maximize our own interests?”

"Advertise!"

"Let more people know, let everyone who will participate in the parade tomorrow night know that there is a blind box, a new product that can bring surprises!"

"Haha~ That's right!"

"Then how do we attract their attention, arouse people's desire to buy, and heat up this business?"

David didn't wait for anyone to answer, and gave an answer himself: "It's also called the surprise box, so there must be a surprise!"

"I will let the subsidiary company under my name run the blind box business~"

"The biggest surprise in the surprise box we are going to sell is 1% of the shares of this new company!"

"So, after tomorrow night, our new company will have five lucky new shareholders joining it!"

"5%?"

In the conference room, there was silence.

Lilith, who came over temporarily to join in the fun, blinked and looked at David: "How long will they hold the shares?"

"good question!"

David gave the "fiancée" a thumbs up and smiled.

"One year!"

“Every year we draw the five luckiest people during the New York Halloween Parade to hold these shares!”

"After they hold these shares for one year, our company will buy these shares back with cash based on the highest company valuation in the market and transfer them to the next surprise box as the ultimate prize!"

“In other words, if our blind box company develops smoothly and grows bigger, its valuation will get higher and higher.”

"Our company will become the company with the most lucky rich people in the United States in the future!!"

"If our company's valuation can reach $[-] million, we will create five new millionaires in New York City every year, and the cycle will continue!"

"..."

Everyone, look at me, and I look at you.

They all looked at the pie that David had drawn, and they didn’t know where to put their words. .

David lowered his head and looked at his watch, and without waiting for anyone to ask questions, he began to tell the story.

"I know that everyone may have many concerns and questions about this business."

"Let me first talk about the problems that come to my mind~"

"[-]. Approval from relevant New York government departments and police~"

"[-]. A detailed list of a large number of small gifts and the ultimate grand prize."

"[-]. Sales methods and how to ensure that there will be no trouble~"

"The first problem, Mag and Ludy, you are responsible for communicating and solving!"

"Let me tell you my thoughts first~"

"Manhattan, as the center of New York City, can hold such large-scale events and ceremonies every year. It is definitely one thing that Mayor Lynch would like to see most to stimulate the consumption desire of New Yorkers!"

"As long as we can ensure the safety and order of the annual parade and formulate relevant themes for each year's parade, we can attract more tourists to participate and play~"

"This is for the New York City government, which is currently in financial distress, and for Mayor Lynch... Mag, you know!"

"Understand~!"

Mag Ludwig, of course, knew what David was talking about.

David wants this blind box company, which produces five millionaires every year, to be tied to the New York Halloween Parade and become one of the biggest gimmicks to attract tourists to participate and play.

If this blind box company can really succeed, it will be a great thing for Mayor Lynch without any harm!

However, what he didn't expect was that David's next words gave him a new understanding of the talkative young man in front of him.

David pressed his hands down to everyone and continued to say to Mag: "Please tell Mayor Lynch for me."

“Every year from now on, I will donate 60% of the net profits earned by this blind box company during the Grand Parade to New York’s public education system and the New York Police to help them replace equipment and facilities. , or improve their working environment!”

"This is the greatest sincerity I can express to him!"

The surprise on Mag Ludwig's face flashed across his face.

Then he frowned and stared at David for a few seconds before nodding and saying, "I will tell him~"

"Ok!"

David turned to Ludy and asked: "I have given you the bargaining chips, do you still have any difficulties?"

Lu Di pretended to be helpless and spread his hands: "You are the boss... What else can I say?"

"Hahahaha~"

Everyone couldn't help laughing.

David also smiled and knocked on the table twice with his hand: "Okay, time is limited, let's move on to the second problem!"

"This goes back to the question I just raised, what exactly is going to be in the box we want to sell?"

"I think everyone doesn't have much clear idea about this~"

"So, I will tell you my thoughts first, and please give me some opinions after reading it~"

David laid out a new slide, adjusted his expression, and smiled in a teasing tone.

"Who said... that we have to spend our own money to buy things and put them in the blind boxes we want to sell?"

"..."

Everyone was silent. .

This is to be. .Is it a waste of money?

David used a pen to tap on a line of words on the slide: "Sponsor!"

"The original origin of the Halloween Parade was the whim of a mask maker in Greenwich Village."

"He distributed the mask products in his store to some children, and walked around the surrounding streets in a large circle, attracting countless curious attention, which allowed him to make a fortune in the following year~"

David tried to keep his voice as low as possible and smiled at Pine, who kept smiling and silent.

"If General Motors were to put this year's latest Chevrolet and Cadillac sedans into our blind box, they would be the first prize."

"Do you think it will bring better advertising effects to General Motors?"

Pine looked at David silently, shook his head slowly and said, "I don't know~ Maybe... you can give it a try?"

"Then try!"

"Please contact them for help. If this grand parade cannot achieve the worst advertising effect they want, I will personally pay for these cars as prizes!"

"..good!"

When David saw that Pine had agreed, he rolled his eyes a few times, bowed down, and asked Pine in a low voice with his head tilted up.

"Um...how much is the price tag of their latest sedan?"

"I... better prepare the money first~"

"Uh...hahahaha~ you, you~"

Pine listened quietly to David's nonsense for a long time, remaining silent and not taking the initiative to talk. Unexpectedly, he was tricked by this kid.

Giles, who was sitting next to him, touched his friend Bloomer with his elbow, tilted his head and whispered: "I won, please give me the money!"

With a reluctant expression on his face, Blumer took out a meter knife from his pocket, handed it to Giles who had a proud face, and complained in a low voice.

"This kid is getting more and more naughty... I shouldn't bet with you!"

"Hahaha~ It's too late!"

. . .

After this little episode of conversation between David and Pine.

Everyone also understood that the blind boxes were to be filled with products provided by "sponsors", which was David's weird business idea.

David didn't explain any more and continued: "Of course, the things we want to put in the box cannot be completely limited to common products."

"We might as well expand our thinking and bring the discount concepts used in department store promotions into the content of blind boxes to carry out advertising relay promotions."

“For example, we can specially design a variety of blind boxes for girls’ favorite cosmetics, perfumes, etc.”

"In it, not only is there a small bottle of perfume or a tube of the latest lipstick, but you can also add a one-time cash shopping coupon for the same type of product, and add a very tempting advertising slogan!"

"In this way, buyers will not only get small surprises and gifts worth the amount they spend, but they will also have a desire to consume this coupon."

"After all, these cash coupons are money!"

"Who would throw away the money they accidentally picked up again for no reason?"

"Then, the merchants who provide us with products can get more customers to visit us and get more traffic from this sponsorship."

"As for how merchants can retain these customers who come to their homes and let them make more purchases, it depends on their own abilities."

David looked at the heads of the advertising company, Page and Norris, again, and said.

"Da Advertising Company will be the only collaborator in this year's blind box advertising planning!"

"How will you meet the requirements of our sponsors in the next 24 hours?"

"The time has come to test your professional abilities!"

Page and Norris looked at each other, took a deep breath, and nodded slowly: "Understood!"

David stared at the two of them for a few seconds, then turned to look at Polly and said: "If they can withstand the test this time, let them be promoted to partners of the advertising company~"

Polly narrowed her eyes, nodded with a smile and said, "I'll listen to you!"

There was a brief silence in the conference room again.

"..."

"Cough~cough cough~"

David raised his hand and pretended to pinch his throat twice, and said: ""