Manhattan Reborn 1978

noon.

The Queen.

A fleet of several different models of cars parked at the entrance of the small building of the Angel Fund Project R&D Center.

The smart students hurriedly entered the small building and called Alicia who was busy.

Polly stepped down from the lead car of the motorcade.

After looking around the street, she directed everyone to set up a row of tables on the sidewalk in front of the small building and spread the tablecloths.

Then the various free lunches and drinks brought by the motorcade were placed on the table, so that the students who came to apply for jobs today could receive free lunches with the queue numbers in their hands.

Alicia watched Polly and her men pull up several banners behind the table with various slogans written on them.

"Da Affordable Store officially opens today!"

"The Fair Price Store is providing free lunch to all the elites who apply for jobs today!"

"Da Group is a company with great development potential and full of vitality!"

"We are waiting for you to join us!"

Alicia looked around the busy crowd and found Polly who was directing everyone.

She really didn't expect that Polly would come up with so many tricks in just over two hours.

"Hi! I'm Alicia, thank you Polly, you came just in time!"

Polly smiled and shook hands with Alicia: "We are a family, there is no need to be so polite."

"Please help me see if there is anything else I haven't thought of. I can arrange for someone to do it now."

Polly pulled Alicia, walked around the motorcade and the crowd, and told some of her arrangements.

All the food and drinks provided today were made by the discount store who worked overtime all morning.

Some toasted bread, plus meat and vegetables, are made into paper bag sandwich lunch bags.

This lunch bag also includes a glass of optional fruit and vegetable juice, a few cheese biscuits, a few small pieces of fried chicken and half an apple, a few other types of fruit slices, and a small piece of napkin.

Alicia took one of these sandwich lunch bags, opened it, and looked at it. Polly handed her a glass of peach juice.

"How about trying the lunch from our store! Please give me a fair review~"

Alicia nodded with a smile, took two bags and a drink, stopped disturbing Polly who was busy, walked back to the small building, and brought the lunch to her husband Nash.

Going downstairs, the couple opened the lunch and asked the students who were helping to go outside to get one.

Nash took a glass of peach juice, took a sip, and looked at the food in the bag: "Is this what David said is sold in cheap stores?"

"They taste really good."

Alicia also opened her bag, took out the sandwich, looked at it, and took a bite.

"Tell me, how much would this lunch bag cost in a budget store?"

How could Nash, a genius otaku who had studied mathematics all his life, know these things?

He guessed: "Three knives? Well... maybe~"

While eating her lunch, Alicia relaxed and began to study the cost and price of this lunch bag.

As a housewife, she still has some understanding of the prices of these ingredients on the market.

Slices of bread, slices of meat, a few slices of vegetables, a little cream sauce, plus juice, fruit, chicken nuggets, etc.

The approximate cost of raw materials should be less than $1.

Um. .

If various other additional charges are included, the sandwich lunch bag would cost at least $2 in other stores.

Polly outside the small building, after working for more than half an hour and finishing most of the lunch, walked into the small building with a lunch bag in her hand.

"Hi, Professor Nash!"

"What do you think of our lunch? Give me your opinion!"

Nash and Alicia looked at each other and said with a smile: "Very good! It would be better if there were more juice!"

"Juice? Sure! We'll make the cups bigger."

Alicia was curious and couldn't help but ask: "How much will this lunch bag cost in a cheap store?"

Polly opened her bag, took out her sandwich and took a bite.

"We didn't originally plan to launch this kind of takeaway, ready-to-eat lunch bag."

"It came to David when he was shopping for a Burger King."

"When I got the call this morning, I thought of it and arranged for the people at the store to make it."

“How much do you think it will cost?”

"$2?"

Polly took a sip of juice, smiled and shook her head.

"Including packaging and shipping costs, the total cost of each portion of today's batch of lunches is $1!"

"If it were sold in our discount store, I would price it at $1!"

"1... Knife? Gross profit of 49 Knife each?"

"Then do we still have to make money?" Professor Nash, who is very sensitive to numbers, asked with some confusion.

Polly put down the drink cup, took a piece of paper and pen from the table, and wrote and calculated for the two of them.

"Our company has signed order contracts with farmers in several surrounding states."

“All agricultural products and ingredients in affordable stores are purchased wholesale at the lowest price in the market.”

"Just like various fruits, we can peel some of them that are not good-looking and make them into fruit slices, fruit salads, and fruit juices."

"The same goes for vegetables and meat."

“These are the rough processing and deep processing of agricultural products that David once said.”

"For example, if we buy a meal of apples for $100, we can make them into fruit pies, fruit juices, etc., and the value can be doubled several times."

"For example: a ton of apples we bought for 100 knives, after our processing, can be sold for 300 knives+."

"We remove all additional costs during the processing, and the remaining profit can reach 110 knives +."

Professor Nash was a little confused listening to Polly's explanation.

Alicia looked at the numbers on the paper in Polly's hand and tapped her fingers on the table.

"In other words, for every ton of apples we sell, we can earn more than 110% of net profit?"

"Then why has no one done this business before?"

Polly squinted her eyes, smiled and put the fruit slices in her mouth.

"When we first discussed opening a fair-price store, David said that as long as the fair-price store can ensure self-sufficiency and maintain its own healthy development."

“We never thought about making money out of it!”

“I was talking to David again about budget stores a few days ago.”

"What he told me at that time was that if ordinary people consume in affordable stores, they will buy all kinds of food that have been prepared in the store."

"The price of these foods is equivalent to the cost of buying the ingredients themselves and cooking and eating at home."

“People will choose to save their time and energy and go directly to the store to buy prepared food to fill their stomachs~!”

"In this way, we not only solve the problem of sales, but also solve the problem of people eating."

“For the same money, you can choose from many different combinations and foods.”

"So the business philosophy of our affordable store is: low price, high quality, and good service, so that all customers can eat with peace of mind and satisfaction!"

Polly was now in front of the Nash couple, as if she was possessed by David, and her voice began to become passionate.

"in the future."

"Our affordable stores will slowly absorb, recruit, and merge the food stores, seafood stores, bakeries, etc. currently on the streets."

“Let them join the bargain stores as well.”

"By then, our affordable stores will have become an integral part of people's lives in Manhattan."

"We want to open stores all over New York, the eastern states, and all over the United States."

"At that time, if you delay eating breakfast because of work, when you pass by a big cheap store on the street, you can buy a high-quality and low-price breakfast to restore your status to full."

"if you..."

Mr. and Mrs. Nash sat together, quietly watching and listening to Polly's deception, and suddenly they felt that Polly was her. .It seems that after being with David for a long time, he has really become like David. .

Alicia waited until Polly finished her performance and stopped to rest, then she asked a question cautiously.

“A fair-price store doesn’t make money, so why open one?”

Polly shook her head, squinted her eyes and asked, "How many stores do you think affordable stores can open in New York, which has a population of nearly 500 million?"

amount. .

"A hundred stores?"

"Well, one store for every 4 people?"

“No, we can open more stores in New York!”

“As David once said, our affordable stores don’t have to make money, we want to use it to help more people in need.”

"Like the store we opened today..."

Polly deceived the Nash couple by saying that David did not make money and only wanted to enhance the company's influence in the hearts of the people.The couple were stunned for a while.

"Polly, you are saying that if our stores open all over the United States, our employees, employees in the entire industry chain, these direct stakeholders and implicitly affected people and families, these dozens or millions Will everyone become a disseminator of useful opinions for Da Group?"

"Or...can we ask from another angle, what does David want to do with the Fair Price Store?"

Polly frowned, looked down at the drink glass in her hand, was silent for a while, and whispered: "I don't know!"

"Maybe... we'll know after we do it, right?"

-------

Madison Avenue.

In the announcement company, Peggy and Joan were chatting in the tea room.

Inside Peggy's office.

David looked through the advertising plans of the two Coke companies in front of him in turn, as well as some internal analysis materials of the advertising companies for these two companies.

Among them, some of the TV commercial planning over the years still have some impressions in his memory.

In the years after entering the 70s.

Both Coca-Cola companies are competing for themselves in various media and markets.

They all set their sights on some relatively fixed consumer groups based on consumption data statistics.

simply put.

After decades of development and exploration, Coca-Cola has determined its market positioning.

The target market group is the young consumer group, but its influence has almost no age limit.

Product strategy: mysterious formula + affordable price + no matter where you are, you can get Coca-Cola at your fingertips.

Sales network: small stores, retailers, large supermarkets, cooperation with Uncle M, etc.

Product promotion: Each sales network has corresponding advertising investment.

Sponsor sporting events.

In-depth cooperation with McDonald's + brand linkage.

Create catchy slogans and slogans that are deeply rooted in people's hearts and create reputation.

Pepsi-Cola's target market is young people, but their brand promotions are mainly based on mutual influence among friends.

Product strategy: blue packaging + unlimited desire for product appeal + civilian price.

Sales network: small stores, retailers, and cooperation with KFC and Pizza Hut. It has many emerging brand catering companies and conducts joint marketing with them.

Product promotion: celebrity endorsement, sponsorship of sports activities, media promotion, etc.Product sales linkage with KFC and Pizza Hut.

The two companies were born at similar times, but their development processes are different.

They have similar tastes, similar marketing models, the same energy, and the same ambition.

Decades of fierce competition have created Coca-Cola and Pepsi-Cola's brand values ​​of tens or tens of billions and their amazing business cultures.

They are constantly changing their packaging designs, engaging in advertising wars, sports marketing wars, TV advertising marketing wars, etc., all leading the trend of marketing.

When David lowered his head and saw this, his brows were already furrowed.

KFC, McDonald's, and Pizza Hut, were they all acquired by these two Coke companies?

Is it so early?

He took the information in his hand, walked to the phone, and called Pine's office.

When the call was connected, David looked at the information in his hand and asked, "Do you know when Pepsi-Cola acquired KFC and Pizza Hut?"

Pine on the other side of the phone was stunned when he heard this question. Why did this kid suddenly start to care about Pepsi?

"It was the merger and acquisition that took place last year. Pepsi-Cola launched the acquisition of these two companies. This deal was done jointly by Stanley and Goldman Sachs."

"Now KFC and Pizza Hut are a division of PepsiCo. They have also gained more resources because of joining PepsiCo. Judging from this year, they have grown very fast."

"fxxx!"

Last year, 1977?

One year too late!

He thought for a while, changed his mind, and asked a question.

"Does the Morgan family have shares in both Coke companies?"

Pine paused, looked up, and replied: "Yes, Coca-Cola has 6% of the shares, and Pepsi-Cola has 7% of the shares. This is the data Elder gave me last year. "

"Do they all have shares?"

David muttered quietly, picked up a pen, and found a blank piece of paper on the table.

"Then do you have the phone numbers of the people in charge of advertising bidding at both companies?

Our DA Advertising has received bidding invitations for this advertising from two companies. I would like to find time to meet with the heads of their advertising departments and have a chat with them. "

Pine listened for a long time and found out that David was on the phone because of advertising.

"No problem, but I don't think the person in charge of their advertising department wants to see you.

After all, you know, it is against the rules for the heads of the bidding company and the bidding company to meet privately. . "

amount. .

David completely forgot about this incident.

"Okay~" He sighed helplessly, ready to hang up the phone and think of another way.

"But... I can contact my old friend and see if he has time. Let's have a party together and I'll introduce you to him."

"Um...who are you looking for?"

"Haha~ When you meet me, I will introduce you to each other. Just wait for me. I will call you back in 10 minutes."

"Ok!"

Putting down the phone, David also put down the pen in his hand.

The information in his hand now seems to be readable or not.

David walked back to the sofa and sat down, threw the information on the small table, leaned back and relaxed.

During this time, he came into closer contact with the Morgan family.

The business network controlled by capitalists also showed a small corner in front of him.

Just like the Morgan family, a century-old wealth family whose main business is in the financial industry.

Their tentacles have touched almost half of the listed companies and high market capitalization companies in the United States in the past century.

Morgan Bank, its main business is trust management business.

Morgan Bank accounts for approximately 40% of the entire U.S. trust business market and controls hundreds of billions of trust funds. .

Morgan Stanley is an investment bank.

As an institutional investor, its main business is to make strategic investments in the financial market, help companies go public, help some companies merge and reorganize company assets, etc. .

Every time it handles a company's business, it can understand everything about the company within its business scope.

Then, it will absorb some stocks and equity of companies that it is interested in and believes will have future development from other channels.

Let’s use an inappropriate analogy.

Morgan Stanley is one of the most famous clinics in the United States.

It can examine most corporate patients, diagnose exactly what's wrong, and treat it.

During this process, Stanley will understand the past illness experiences of the company's patients, prescribe appropriate medicines, pay close attention to the recovery process of the company's patients, and record the process to obtain the final treatment results.

If the company's patients use some drugs during the treatment process, they get miraculous effects.

Then Stanley will start from other channels to acquire shares of pharmaceutical companies that produce these drugs, promote the rapid development of this pharmaceutical company, occupy the market, and become one of the behind-the-scenes beneficiaries of this wave of growth in the value of pharmaceutical companies.

Of course, these simple operations that anyone can think of are the most entry-level means and methods of wealth growth.

However, these methods have some very strict requirements on the capital itself.

For example, if you are just new money, then you will be chased, intercepted, torn and annexed by groups of these old money because you have snatched investment resources and opportunities from old money.

Why do wealthy families like the Morgan family stick together to support each other and form large consortiums divided according to various regions?

Boston syndicate, California syndicate, Texas syndicate, Cleveland syndicate, Chicago syndicate, etc.

The owners of these capitals have experienced a series of processes in history such as rise, development, market occupation, mergers and acquisitions, splits and reorganizations.

Now, capitalists have developed and found a new model of wealth growth.

Citigroup is the most outstanding representative of this new era of financial development after World War II!

Cooperate with each other, join forces to occupy the market, expel disruptors, strengthen mutual penetration, you have me, and I have you. This attempt uses the capital and huge wealth at hand to solidify the class hierarchy so that they can continue to extend their wealth. means.

Being played well by these capitalists.

Um. .

Maybe. .

David lay down on the sofa relaxedly. While waiting for Pine's call, he began to let himself go in his mind, thinking about some things that he couldn't touch at the moment.

"Ring~Ring~"

David stood up straight, walked to his desk and picked up the phone.

"David, I have already contacted you. The bidding activities of the two Coke companies will be opened at the end of next month. There is plenty of time."

"I want to introduce you to someone you know. He will come to New York in a few days. Then I will invite him to Blue Crystal and let's get together!"

"Okay, thank you Pine!!"

"Tsk~ Are you still polite to me?"

"By the way, Laura left this morning, and Lilith was not in a good mood. I think you had a good chat with her yesterday. If you have time, can you ask her to chat?"

This is not what Pine himself wanted to say.

Next to him now stood Panaris!

Lilith just came to Stanley to find Elder and asked about some things about the medical research center.

This move of hers surprised both Panaris and Elder.

None of them expected that Lilith was so caring about David.

Maybe. .Can we make some new attempts in this regard?

In this way, Panaris found Pine, and while the two were chatting about Lilith, David called.

Go with the flow!

Panaris stared at Pine on the phone, stared at him and put down the phone, and then slowly exhaled.

"Did David agree?"

Pine looked at Panaris with an idiotic expression on his face: "Of course! I'm~ Pine!"

"Fuck off!"

Panaris slapped the table, stood up and prepared to leave this stinky guy's office.

When Pine saw him about to walk out of the room, he said: "If Laura has any questions, I will tell her that these are your ideas!"

Panaris stumbled at the door and almost squatted. .

He turned back and held the door frame and pointed at Pine, who looked proud: "You... this bastard!"

After saying that, he waved his hands and strode away.

Tsk~!

Pine stood up, closed the door to his office, walked to the window, and looked at the scenery outside.

"This is a mess!"

"I wonder if David will blame me after knowing these things?"

Umm ...

"Maybe...the two of them will..."