Rebirth 80: Start by earning money to build a brick house

One piece of self-produced clothing per person is the biggest benefit currently.

Immediately afterwards, Zhang Ziming began to train sales skills and service terms.

The family was confused again.

"What? Are you going to shout welcome when you enter?"

"When customers leave, do they have to shout welcome again?"

"Boss, is this bad?"

"Boss, do you really want to say that?"

No one can understand why these words are used.

"Can't you understand?" What Zhang Ziming was confused about was, couldn't any of the five employees understand it? Is it really impossible to say it out loud?

Several employees began to express confusion again:

"I don't understand. The salesperson in the department store didn't say these things?"

"That's right, I've never heard the words "welcome" when buying things from the supply and marketing cooperative. If you don't make a bad face, it's just too incense."

"We went to several places in the past two days, but they didn't say welcome, right?"

In the early 80s, most of them were state-owned stores.

The salespersons of state-owned stores have high eyelids and a sense of superiority.

The sense of superiority comes from being a formal employee and being faced with a lot of basic necessities every day.

When it comes to customers, they are often in a state of indifference, so what else is there to say to welcome them?

If you don't beat or scold customers, you are considered an advanced person.

This concept did not change until state-owned enterprises closed down one after another.

As for service awareness.

Excuse me.

No.

"Brothers and sisters, imagine if you go shopping and the salesperson smiles at you and says welcome, how would you feel? Ji Min, tell me first."

Only empathy and empathy are the best experiences.

Ji Min blurted out without thinking: "If the salesperson can do this, then I promise to come here to buy things every time."

Right, it’s the same as consumption, who wants to face a salesperson who is trying to show off his face?Who doesn't like having a passionate person next to you?

"Zhao Xiaowen, please tell me your understanding."

Zhang Ziming started asking questions on the spot.

"Boss, if I were a customer, I would definitely like this smiling salesperson. In the same way, if I sell our clothes according to this set of words, these customers will first be in a good mood and have a much greater chance of purchasing."

"And...Moreover, Boss Zhang, you said that you will also give us commissions on a quarterly basis. According to my understanding, the stronger the awareness of clothing, the better the performance. The better the performance, the more commissions we will get. Right Bar?"

"Yes, you understand very deeply."

Zhang Ziming took the lead in applauding.

"What Zhao Xiaowen said just now is right. Everyone, just imagine what kind of salesperson you want to meet when you are shopping."

It's that simple, just put yourself in someone else's shoes.

With this explanation, everyone completely understood.

The comprehension ability of the two female employees is significantly stronger than that of the male employees.

After this talk is over.

Zhang Ziming also trained in sales skills, mainly exploring purchasing needs and repurchasing.

Purchasing demand, simply put, means that customers need to know what kind of clothes they want to buy as soon as possible.

Everyone can understand this.

Some people buy cheap ones and some buy expensive ones. It all depends on one’s financial level.

And what the hell is repurchase?

It’s not easy to buy new clothes these days. How about buying new clothes every day?

Unless the price of these clothes is the same as vegetables, there will be no repurchase.

Before Zhang Ziming was reborn, he wore clothes of the same age as his father.

As for the clothes worn by younger brothers and sisters, they always change the clothes of adults. At most, they add new clothes during the Chinese New Year, and they usually wear changed clothes.

"Everyone, the main customer group of our clothing store is young people. These people don't have any pressure to dress and eat. When they buy the clothes they want, if they can happily share them with their colleagues, friends, and family , then do we have a large number of new customers?"

What Zhang Ziming talks about here is actually the repurchase of traffic from point to point.

"Boss, if you put it this way, we will understand. Are you just asking customers to introduce their friends and colleagues to buy?"

Ji Min spoke eloquently and looked like he suddenly realized something.

Zhang Ziming immediately asked the next question:

"Well, yes, Ji Min, now that you understand, let me ask you, why would a customer introduce it to his friends and colleagues?"

Ji Min said without hesitation: "Because our clothes are of good quality and fashionable."

"Just because of this, I will introduce customers to you? What are you thinking?"

This answer is not the best, Zhang Ziming continued:

"Of course, part of it is because of this reason, but this reason alone is not enough, or it is not enough to stimulate them to share."

"Then how exciting is it?"

As a candidate for store manager, Yang Xiaojiang was also very active in asking questions.

From a business perspective, Yang Xiaojiang is not the best, but he is trustworthy.

“That’s a good question, how can we get customers to actively promote us?”

"First of all, we have to benefit our customers. Profit comes first..."

Zhang Ziming once again explained the theory that his friend had told before.

In future generations, the effect may not be obvious, after all, the competition is too fierce.

However, in the early 80s, it was definitely killing everyone.

To put it simply, Zhang Ziming uses the form of consumption points to capture not only current customers, but also customers’ friends and colleagues.

Customers who refer friends and colleagues will receive benefits.

Moreover, if you purchase three or more pieces of clothing at the same time, you can enjoy a [-]% discount on the price.

"Boss, don't we have to keep registering the customer's information? What should the customer do if they don't want to?"

Ji Min's concerns are correct, no one wants to leave messages after shopping.

"Forget it if you don't want to. If you are willing to enjoy our discounts and take the initiative to introduce friends and colleagues, she will take the initiative to leave information without you having to tell her. Otherwise, how can we give her a discount?"

“We don’t require all customers to be able to recommend us, half would be good.”

Zhang Ziming is not an absolute person. Regarding the customer group, if half of the customers can be referred, the clothing store will be busy.

The consumption radius in urban areas is also limited, and only one clothing store is not enough.

According to the plan, there is absolutely no problem opening five or six stores in the city.

A long way to go.

The first clothing store hasn't even opened yet, so I'm thinking of starting a chain.

"Our clothing, services, and concepts are completely different from department stores and supply and marketing cooperatives. When customers come to us, they feel cordiality and enthusiasm. In the afternoon, the five of you will take turns playing customers and salespersons. Let's practice .”

Practice brings true knowledge, and role drills are conducive to understanding the position.

"Practice it? It's like acting in a model play?"

Several young people became excited when they heard that they were going to play a role.

"Yes, take turns playing the role of customer and salesperson, and see what problems you will encounter during the sales process. Isn't this difficult for you?"

"It's not difficult, it's not difficult. I'll play the customer first."

Zhang Liang is very interested in playing roles. When he was in the village, he often went to the theater.

Others agreed on the role play.