Go back to 1990 to start a business

Xia Chuan glanced at Jiang Wei and Lingxuan, smiled and said:

"You two have achieved good results, much faster than I expected. However, our success is based on a special era. The planned economy has just transformed into a market economy. The common people still don't know what advertising fraud is. What is broadcast on TV Whatever they believe.

However, as the chaos of health care products has begun to appear, and the novelty has passed, the continuous advertising bombardment of a product will definitely cause advertising fatigue, and the effect cannot be sustained.Therefore, we must carry out research and development of new products. "

Xia Chuan is not lying when he says that chaos in health care products has emerged.

After the common people have experienced the trend of taking chicken blood, drinking kombucha, drinking cold water, fat sea, jealous eggs, and throwing away their hands, the trend of national health care is no longer spontaneous among the people, but is guided by enterprises.

For example: 505 Qigong Belt, Zhoulin Spectrum Instrument, Taiyangshen Oral Liquid, Haci Five Elements Acupuncture, Sanzhu Oral Liquid, Chinese Turtle Essence, etc.

Yishui's advertising bombardment and propaganda to death are all caused by the Yansheng Baohuo Liquid.

For example, Fengshi TV's "Audience on Demand" and "Happy Hour" are full of advertisements for various health products. There are still few TV stations, so it's impossible not to watch them. These two programs bring some fresh products to the public from time to time.

There is another very suspicious thing. Xia Chuan has always suspected that Jiang Wei did it.

It's just that the idea of ​​'yin is rising and yang is declining' is so popular in society.

What's even more terrible is that a few months later, the 92 Barcelona Olympics also confirmed that women swept the world and won twelve gold medals, and Fu Mingxia was only 14 years old; men only had four gold medals, and they were all older youths.

The whole society believes that Chinese men need to nourish their kidneys.

The result has taken the health supplement boom to a new level.

Jiang Wei quickly said: "Now we have launched a research and development project called Orchid Acid."

He joined this project because before it was acquired by Xia Chuan, Feilong was making Feiyan slimming tea. He tasted the benefits of women's products, so he continued to develop a product for women.

But Xia Chuan became solemn after hearing this, because in his previous life, Jiang Wei had been suffering from Orchid Sour for a year and suffered a complete loss.

Xia Chuan sighed: "It sounds like it's not easy for you, but I have an idea. I was beaten so hard that day that I was covered in bruises..."

Before he finished speaking, Jiang Wei Lingxuan and Du Hai were both shocked.

Lingxuan immediately turned to Zang Hong: "Then where are you?"

Du Hai looked at him with a strange look. Are you a bodyguard?

Zang Hong said helplessly: "Xia Chuan wants to duel with someone, what can I do?"

Lingxuan and Jiang Wei were speechless.

Du Hai sighed in his heart, if it were Jiang Yuhua who had to decide with someone, I would paralyze that person and then leave him to her.

Xia Chuan smiled and said: "Don't interrupt, I thought at that time that we need to launch three new products, one is called Sanshen Tongmai Mixture; one is called Yuanhu Zhitong Granules; and the other is called Guzhining Liniment."

Everyone was immediately filled with admiration, and they were able to think of three new products even after being beaten.

Jiang Wei asked puzzledly: "The first two are fine, but Guzhining liniment is used to treat the pain of bone hyperplasia, right?"

"Yes. The market for a product that simply promotes blood circulation and removes blood stasis is narrow."

Jiang Wei immediately realized that he had asked an idiot question. Xia Chuan just remembered these three products, not for his own use. No matter how fast he was, it was too late.

"Then give up orchid acid and start these three research and development projects." Lingxuan said quickly.

Although Jiang Wei felt it was a pity, he did not dare to object to Xia Chuan's opinion, so he nodded along.

Xia Chuan said seriously: "I haven't finished talking yet. When I arrived in Fengshi, I saw Jiang Yuhua and remembered a new product called Wumai Yizhi Mixture."

Everyone froze for a moment and burst into laughter.

Jiang Yuhua's cheeks turned red and she said resentfully: "I'm just making you happy, do you really think I'm that stupid?"

Everyone laughed more and more.

Xia Chuan said with a smile: "I'm happy when you say that. Then what do you think I'm going to say next?"

Everyone immediately looked at Jiang Yuhua with amused expressions. If anyone could have guessed that Xia Chuan had deliberately let loose.

Jiang Yuhua said seriously: "You will definitely criticize Jiang Wei. I was afraid that I would say something wrong but I didn't say it, but you won't be wrong."

Jiang Wei suddenly felt embarrassed and said quickly: "Manager Jiang, if you want to say something, just say it. It doesn't matter if you are wrong."

Xia Chuan waved his hand and smiled at Jiang Wei: "Yuhua is right if you don't say it. How can you criticize others if you can't see clearly yourself? I just want to give you some advice, not criticism."

Jiang Wei quickly said: "I can accept criticisms and suggestions."

"Well. First, decision-making cannot be romanticized. In a company with many intellectuals, it is understandable to have a romanticized corporate culture inherent in intellectuals.

However, the enterprise group is in a life-and-death economic competition environment.The fundamental purpose of an enterprise is to obtain profits, and every action of an enterprise must be calculated based on specific profit figures.

And you have a poetic temperament, and your decision-making is easy to be idealized and romanticized. This has led to most of the group's cadres to engage in serious idealistic and romantic behaviors during the operation of the company, regardless of costs and profits.

Businessmen only aim to make money; philosophers, artists, and visionaries cannot exist in enterprises.

Second, decision-making cannot be vague.

One of the rules of business is to do nothing if you are not familiar with it. Do not pursue industrial diversification, get involved in unfamiliar fields, and do not have talents familiar with this area to implement it. Make decisions based on irrational judgments such as roughness, estimation, roughness, and seeming.

Third, decisions should not be made hastily.

The market economy has only a beginning and no end. All businessmen must participate in the endless market competition with a calm mind.

If the president is often in an impatient state of mind, all cadres will not be able to be peaceful. In this top-down state of mind, one-sided decisions, wrong decisions, and dangerous decisions are likely to occur.

Fourth, don’t rely too much on advertising bombing.

The retail terminal of marketing is the most basic point of market attack. You have neglected to focus on retailers, hospitals, and pharmacies, and one-sidedly emphasized the role of three-dimensional advertising attacks across the country and in big cities.This will lead to a large number of ineffective advertisements, insignificant advertising effects, loss of advertising funds, a sharp increase in advertising payables, and an unreasonable input-output ratio. "

As soon as Xia Chuan stopped, Lingxuan said first, "This is also my mistake. I will definitely correct it."

Jiang Wei followed closely: "Lingxuan said what I wanted to say for me. She was right about everything. She kept reminding me of these things, but it's a pity that I didn't correct them."

Xia Chuan laughed and said happily:

"Very good. Personality is difficult to change. Please listen to Lingxuan's opinions more in the future. In addition, Yuhua, increase the equity of the two of them. Jiang Wei will increase it to [-]%, and Lingxuan will increase it to [-]%. Second, don’t dilute Sequoia, share it from my equity.”

The two of them were surprised and embarrassed at the same time. They had just been criticized, and they gave you a five-fold increase in equity.

Moreover, the two of them understood that Yikang was different from Xia Chuan's other companies. Most of Yikang's equity value came from the Viagra created by Xia Chuan alone. Even the original equity was no longer unfair to the two of them.

Jiang Yuhua just nodded calmly: "Don't worry."