Go back to 1990 to start a business

July is on fire, and the golden season for the beverage industry has arrived.

At the headquarters of Yiteng Company, Bao Bo looked at the map like a general commanding thousands of troops, his eyes burning.

After half a year of hard work, he has completed the construction of six major production bases and established a nationwide production and sales network, completely covering the entire country for iced black tea and iced green tea.

The talent selection style that focuses on execution has made his subordinates like clouds of fierce and resolute troops, and marketing promotion is like marching to war. Whether it is rural or urban, basin or plateau, there is no place where the rising sun cannot shine.

This is a tiger and wolf teacher.

Finally, on July [-]st, the new product that we painstakingly created, Very Coca-Cola, was officially launched.

Audiences across the country suddenly remembered an advertising slogan: "Very Coke, China's own Coke."

The slim-waisted bottle full of beauty, the red characters, and the black liquid are extremely pleasing to the eye. At the same time, it evokes the patriotism of the audience, which is very clever.

This was originally a product launched by Wahaha in 98. At that time, its market sales were the combined sales of Pepsi and Coca-Cola.

It is a pity that PepsiCo spent 10 billion US dollars to fraudulently acquire shares in Very Coke. After controlling the shares, it controlled all channels of Very Coke, weakened the market promotion of Very Coke, and vetoed any development suggestions for Very Coke, resulting in the increasing exposure of Very Coke. The less.

In the end, PepsiCo and CoCola were created.

A national brand just disappeared.

But in Xia Chuan's view, it doesn't matter whether a beverage brand disappears or not.Products that cannot promote the progress of human society have no nostalgia value. The key depends on how much money is given and how much value is created with this money.

Therefore, Wahaha’s real mistake was that it chose cooperation instead of blackmail.

At this time, Bao Bo, with Xia Chuan pointing the way, would never make this mistake again.

Now, Coca-Cola and Pepsi are still in a state of limited sales in limited areas, and the reform has not yet reached their side. It was not until the Southern Tour speech in [-] that the market was completely liberalized, allowing them to sell at will.

Therefore, Xia Chuan had already targeted this opportunity. When the company was founded, he gave Bobo clear instructions to launch Very Coca-Cola in the summer of 91 and seize the uncompetitive market first.

The promotion capabilities of top media, the sales network radiating across the country, and the layout in advance were very good, and suddenly appeared all over the country at the same time.

Under the control of Jiang Xuemei, the consulting company fully cooperated to coordinate the national media campaign, focusing on national sentiments and promoting national plots.

It was like suddenly a bomb was dropped among the people.

It resounded across the country overnight.

Yanjing.

The bosses of Coca-Cola and Pepsi-Cola, two corporate giants who are fighting to the death all over the world, gathered together with solemn expressions after personally inspecting the market response to Very Coke.

They have worked hard for so many years to open up the Chinese market, but just when the light came on, someone suddenly seized this huge market of one billion people.

It is not that there is no Coke in China. There is Sichuan Coke, and its sales volume is not small.

But these two companies didn't take it seriously. The Coke tasted too strong. Obviously the boss didn't understand that the drink must be popular. Moreover, the name was actually called Chuanfu. It was really ridiculous and too restrictive.

But it was very coke and really made them sweat.

Can't find any drawbacks.The taste is popular, the name is popular, it makes people feel very familiar, the advertisement is very provocative, and the price is lower than them.What's even more terrible is that behind him stands an entrepreneur known for his vision, Xia Chuan.

This is how to do?

……

Mensah sits in a jeep every day, escorted by a bodyguard, to go through various procedures, purchase everything the bank needs, including what he needs himself, set a delivery date, and deliver the goods to his door after the renovation is completed.

But Xia Chuan put up a recruitment sign at the door, saying that applicants should go to room [-] upstairs in the hotel next door.

Then he and Zang Hong sat in the living room, watching TV and waiting.

If someone comes to apply for a job, of course she will say no if she is not good, and she cannot say yes if she is good. Otherwise, what will happen if everyone behind her is better than her?So tell the candidates that NO.15 comes for re-examination.

In this way, no matter how many people come, they will be accepted in order of the best at No. 15.

That’s what the first test means.

A hungry girl was let in after being checked by the bodyguards.

She was a little worried. Isn't it just an interview? Why is it like meeting the head of state?But when she saw Xia Chuan, she suddenly understood.

"Hello, Mr. Xia, my name is Ajelina." The girl looked very polite.

Xia Chuan said in English: "Please sit down. Can you introduce yourself?"

"I'm sorry, this is Rose, please speak Russian." Agelina said.

Xia Chuan was stunned for a moment. His tone seemed unhappy?He switched to Russian and asked: "What foreign languages ​​do you know?"

"German," the girl said.

In fact, German is the first foreign language of the hungry people, and this fighting nation has a strong self-esteem and regards English as the enemy language. Only ordinary officials speak English to the outside world. There is no way, it is an international language.

Xia Chuan spread his hands: "I'm sorry, you are not qualified. We are an international bank. You must speak English, or you can do not speak English but be proficient in three foreign languages."

Ajelina said seriously: "Your request is rude and insults the feelings of the Russian people. I ask you to apologize and correct your mistakes."

Xia Chuan smiled and asked interestingly: "I neither apologize nor correct myself, what do you do?"

Ajelina was furious and suddenly rushed towards Xia Chuan, preparing to beat him up.

But she overestimated herself.

Zang Hong didn't even move. The bodyguard caught up with her in one quick step and carried her away like a chicken.

She roared and struggled, but to no avail.

Fortunately, the bodyguard didn't give her any trouble, and sent her downstairs with a warning before letting her go.

Ajelina had no choice but to turn around and was about to leave when she found a Chinese girl with a ponytail coming towards her. She immediately said: "Are you here to apply for a job? You can leave, the recruitment is over."

The bodyguard really wanted to slap her, but fortunately the Han girl smiled and said in proficient Russian: "I am not applying for a job, I am Xia Chuan's friend."

Ajelina's face darkened, she snorted and left directly.

The girl turned to the bodyguard and asked, "Is Xia Chuan here?"

The bodyguard nodded. It was normal for Xia Chuan to have a Chinese friend, not to mention that there was China across the river, and people across the street could hear him when he shouted.

The only thing that makes people confused is that this girl is average-looking.

"Come with me."

"Thank you."

The girl quietly lowered her ponytail.

The bodyguard stared at her suddenly alertly. What did this mean?

But the girl is still calm.

He asked with burning eyes: "Why do you let your hair down?"

The girl smiled in embarrassment: "I usually wear my hair in a shawl, but I tied it up because of the hot weather... Well, Xia Chuan likes my hair in a shawl."

The bodyguard finally understood and laughed.