Go back to 1990 to start a business

The leaders in the audience were sweating a little. Xia Chuan was a young man after all, and he had a gambling habit.

It's not worth the damage to your reputation if you make a mistake.

Don’t you know that what Xia Chuan said was the truth? It was not until many years later that the Chinese understood it. Because the top commander of that battle retired, someone wrote a book and told the story of bribery of the Iraqi generals. Only then did they understand Public doubt——

Why was there no resistance?

But when Xia Chuan said it now, it seemed shocking. This strange and sharp strategic wisdom made countless audiences stand in awe. This is respect for the strong, and it is so high that it is unreachable.

Xia Chuan seemed not to know what earth-shattering thing he had done, and continued to speak calmly:

"Then let's go back and stand on the side of the Iraqi army and see what they can do to maximize their interests? War is not a matter of reason. Caliber determines justice and range determines truth. It's life and death. Since you want to destroy me How could I not resist at all?

Therefore, the US military will have troubles, but they are not troubles caused by resistance, but the simplest and most efficient way is to dump the oil into the sea. How can your warships get close?If the oil well is set on fire, do you still want to rob it?

It is foreseeable that these methods will be used. Don't look for historical references. There are no oil wells in Vietnam. Don't beg for a sword. What never changes is change.

The conclusion is drawn, oil prices will skyrocket.Even leaving aside the oil well factor, war will cause oil prices to rise, that's for sure.

By the way, where does the military expenditure of the American army come from?

Don't think that the gentleman who knows the world is printing money of course. I don't believe him even if he says he didn't print money.The US dollar is the world's currency. It can be exported to the world through inflation, allowing people around the world to pay for this war.

Rising oil prices are very detrimental to our country.

Because our demand is on the eve of an explosion, and the demand for oil will become larger in the future. Friends with strength can do a good study. For example, can they acquire the equity of oil companies in Southeast Asia? "

The audience suddenly felt ashamed. Do you think we are too rich?

Xia Chuan stopped at that point and then pulled him back to the country:

"Let's talk about domestic trends. The giant ship of reform has already set sail. If you look carefully at the ships in the port, none of them are [-] nautical miles away from the start. They all start slowly and then accelerate.

The country is even more of a behemoth. Now that it has started, what lies ahead is not a rock or a dangerous shoal, but an extremely bright sea of ​​stars. Wherever the people want, the back will inevitably accelerate.

It is foreseeable that 91 is a very critical year, and the battle between various doctrines and ideologies should come to an end.Thought confusion cannot last forever. The obstacles of old thoughts will be eliminated sooner or later, and the correct direction cannot be reversed.

So, let us predict what will happen in 91? "

The audience's eyes are suddenly full of expectation, and the exciting time has arrived.

"I'll tell you three things. Three things that will definitely happen. These three things are opportunities for each of us entrepreneurs to make a lot of money. It just depends on whether you dare to seize it and whether you have the ability to seize it. "

The audience was incited to become more enthusiastic, and the passion for entrepreneurship was surging.

“The first thing is the wave of migrant workers. It’s the wave of migrant workers moving into cities. This is an unstoppable trend.

Migrant workers have always come to cities, but they have never reached a large scale and have not had any impact on the social structure.

Starting this year, everything is different.

Cheap labor is around you, which greatly reduces the cost of low-end manufacturing. Coupled with national guidance, it is foreseeable that the export of low value-added products will be highly prosperous, that is, coastal open areas will develop rapidly.

But as our inland city, especially a heavy industry base, there is no advantage in prospering low-end manufacturing. So what should we do?

Of course, some do. Let’s first analyze the wave of migrant workers.

The reasons for the wave of migrant workers are obvious. First of all, it is the dual social structure. Our country's unique household registration policy has dualized society and created a huge gap between the rich and the poor.

I don’t know if you have been to rural areas, but I have been.I highly doubt that it is the poorest rural area in the province.What I feel is that farmers’ lives are really hard, the conflicts in rural areas are really acute, rural problems are really dangerous, and farmers urgently need to find a way out.

It is obvious that our country wants to encourage and support the development of export-oriented enterprises. Without foreign exchange, nothing can be done.Therefore, if this policy continues to be strengthened in the future, the outcome is doomed——

The development of coastal areas far exceeds that of inland cities.

The ultra-rapid development of coastal areas will inevitably bring about strong demand for labor. The combination of these two strong demands will form a nationwide wave of migrant workers, focusing on coastal cities, and of course in inland big cities like ours. All must bear the impact of the wave of migrant workers.

As soon as a new situation is formed, demand comes.What do migrant workers need? "

The audience looked at each other in confusion. The migrant workers needed money, but this conclusion was so absurd that no one dared to say anything.

Xia Chuan smiled and said: "There are many needs, but the most important thing is to eat."

The crowd burst into laughter.

"Attention! The fast food industry is an outlet.

Speed ​​is the key to speed, not vegetarianism.Migrant workers don't have much money, so they can't afford to go to restaurants, and they can't eat in even the cheapest restaurants every day. If they are allowed to make their own food, they may not have the conditions. It would be nice to have a place to live.

But food must be eaten every meal.

How to meet this need?Of course, fast food lunch boxes are a solution, but that small business is not what we want to do.At present, in China, there is a product that meets the demand very well, which is the instant noodles produced by Uni-President Food Company.

This instant noodles is just a product that has entered mainland China, and the company is still struggling.

This kind of thing is originally a product with great potential. It can completely become popular across the country and change people's lifestyles.As a result, the unified management was half-dead and unable to open up the market. Do you know the reason? "

The audience was a little confused and felt like they couldn't keep up with Xia Chuan's ideas. Is it because there was not enough advertising investment?

It seems impossible. Xia Chuan despises people who rely on advertising to gain market share.

Xia Chuan sighed: "Actually, the reason is very simple, so simple that you can't believe it. It's just because their names are wrong."

ah?Everyone was stunned.

"Before your product is produced, you have to figure out who to sell it to. This is the most basic entrepreneurial quality. If your target group is mainly migrant workers, then the name Uni-President Instant Noodles will be problematic.

To put it simply, it is not popular, and the migrant workers will not feel anything after hearing it.

Naming is a very critical thing. Many companies have this problem. The names are confusing. Do you have to call them instant noodles?If you don’t tell me, don’t the migrant workers know how to soak them with water?Do you have to use Wanwan’s name when selling products to mainland China?

People are not familiar with it. How much advertising money do you have to spend to cultivate the habit of eating instant noodles?

The name of a product, especially the name of a fast food product, must highlight its own advantages!

Therefore, it is very simple to open the market. Can you change instant noodles to instant noodles?

After any migrant worker heard this, he felt that his needs were met and I needed convenience, so he bought it.

Product names also need to be down-to-earth. If migrant workers don’t have enough money to eat, who cares about unification or unification?Your name must be the word most commonly used by migrant workers.So who can tell me, what is this word? "

The audience still didn't react. Could it be a tool?

Xia Chuan said with a smile: "It's Master. Who shouldn't be called Master when you see them? Master Wang, Master Li, all kinds of masters, let's choose the one that sounds good, and call it Master Kang, the healthy one."

Everyone's eyes suddenly lit up. This name was so down-to-earth and it sounded like it was going to be popular.