Go back to 1990 to start a business

Xia Chuan's eyes swept across the audience, and amid the high expectations, he said the method:

“First, add protective wings. Just like the two ears, the wings have adhesive on the reverse side, similar to self-adhesive, which can be stuck on the trousers and play a fixed role at the same time.

Second, change this skin contact surface.Pay attention, the real innovation is here.With today's sanitary napkins, no matter how much blood you bleed on them, you can definitely see them, right?Can that be comfortable?Caught wet all day long?

We add a layer of mesh on top. Every hole in this mesh looks like a funnel when you look at it with a magnifying glass. The top is bigger and the bottom is smaller. Blood can easily get in, but it can't get out, even if you turn somersaults. Come.The surface of this sanitary napkin is always dry, wouldn't it be much more comfortable? "

The men were dumbfounded after hearing this, this man is really talented.

Those women were so excited that they shed tears. This man was so cute. With just one look, he solved the problems of women all over the world. He was simply an angel.

Xia Chuan continued calmly:

“The blood will be clean as soon as it flows out, and it will always be dry. In addition, the protective wings are enough to ensure that it does not leak. This product is super competitive and can sweep away all existing products.

And there's another advantage, it doesn't need to be so thick.What are you afraid of if it doesn't come out? Wouldn't it be more comfortable if it was made thinner?

Now that there is innovation, what if others follow up?

It's very simple. Can it be added with antibacterial function?Is it okay to add a refreshing factor?Is it possible to add strong polymer absorbent paper to make it ultra-thin?Is it okay to separate day use and night use?If you use it at night, you can lengthen it and increase the amount to be more considerate.If it were designed into a ring-shaped groove for storage, wouldn't the V-shaped convex surface in the middle be more comfortable?

Always put customers' needs first.

If you are always one step ahead of your competitors, you will always occupy the market.To make products with such low thresholds is to beat those who are slow to respond. If you always meet the needs before others, then beat those who are slow to respond.

According to my inference, the market sales of sanitary napkins should be around 20 billion pieces per year.However, ten years later, the sales of sanitary napkins will definitely be no less than 300 billion pieces, and 50.00% of women will use sanitary napkins.

Therefore, this is a huge market, or an outlet.

But let me remind you, the smaller the investment, the higher the cost.If it’s less than 1000 million, go for the high-end route. Pursue quality and functionality regardless of cost. You can make it twice as expensive as similar products without worrying about not being able to sell.

Just like a Swiss watch is not as accurate as an electronic watch, why can it still be sold at such an expensive price?Why didn’t the five-dollar electronic watch collapse?

The reason is very simple. When you become a representative of fashion and status, you have added value of the brand. Anything of your brand can be expensive, and even if the quality is average, people will buy it.Spend money to satisfy vanity, spend money to buy fashion, and spend money to buy status recognition.

This is a low-investment brand strategy.

If you want to invest a large amount, such as [-] million, then you must adopt a popular approach, the price must be cheap, and you must use low cost and high quality to crowd out all small and medium-sized enterprises.

But it is impossible to capture the entire market alone.At least you can't squeeze out high-end products.The ideal situation is to form an oligopoly competition situation, with three or five companies, each with its own strengths. "

Xia Chuan's eloquent discussion only left these people stunned.

Especially those heavyweights in the front row were filled with emotion. Xia Chuan just took one look and came up with a complete innovative plan for you. He also had a far-sighted view, discussed the entire market prospect, and told you what the company should do. .

No wonder people dare to open a business management consulting company. At this level, they dare to ask for money anywhere.

Xia Chuan sighed after finishing speaking, "I guess the next woman should ask about bras. I'm not far away from being a gangster. Is there any man who wants to eat lobster? Please raise your hand?"

Hahaha, everyone burst into laughter, and the men raised their hands to ask questions.

Xia Chuan randomly pointed at someone who looked pleasing to the eye.

The man immediately stood up and said, "Teacher Xia, please talk about innovations in the bicycle industry."

Xia Chuan said with a smile: "The outlet I just talked about is for you to invest in areas where industry demand is exploding. But where will the explosion of bicycles go? Can you let the Chinese people abandon their cars and take bicycles? On the contrary, it is inevitable for us ordinary people to replace their cars. trend.

Therefore, I estimate that the bicycle industry can remain stable for five years, and then it will decline and shrink year by year.

Of course, there is also a market for innovative products, such as variable-speed mountain bikes, which require five gear plates at the front and rear. They can be manually switched from large to small. When changing the speed, they also change the power. This is to meet the needs of young people.

But a bicycle is not a sanitary napkin.

Our country's sanitary napkins seem to be only four years old, but bicycles have a 40-year history and are too strong.You innovate, and others directly follow up. The cost is lower than yours, and the quality is better than yours. How can you win over those established companies?

Unless you are a crocodile, don't enter the crocodile pool.

If you really have the ability to make bicycles, you might as well find a few more partners to make agricultural motorized tricycles. The cabs should be enclosed and the power should be diesel. They are suitable for rural roads and are mainly used to carry cargo. The price is cheaper and the demand will explode. Growth is the trend. "

After speaking, he pointed to another person, and this person had two words: aphrodisiac.

Everyone snickered. Men are not much better than women. How do you want Xia Chuan to answer this question?Innovate a prescription directly for you?

Unexpectedly, Xia Chuan was still calm and composed: "Your question is the simplest question today. I went to Kuan County a few days ago just to get the raw materials for the aphrodisiac. Just wait, I will innovate it for you personally."

Everyone's eyes widened immediately. It turned out that Xia Chuan was most optimistic about this field.

“That’s it for the questions, I will continue to talk about the direction.

From the observation of national policies and analysis of economic laws, we can draw an obvious conclusion, that is, real estate will become a mainstream industry in the future and will develop explosively.

If you have this strength, this is an outlet and a good entrepreneurial field.Real estate is an industrial chain, and in this chain, you can intervene in any link..."

Xia Chuan described in detail how to innovate in every aspect of real estate, from plastic-steel windows that can replace aluminum alloys to thermal insulation and flame-retardant house design. Everyone was amazed by his deep understanding of real estate.

This kind of guidance is so valuable.

Several people who are really capable of doing real estate are very excited. They must consult Xia Chuan individually in the future. Even if it costs [-], it is worth it. If they don't go in the wrong direction, how much more money will they make.

Chen Ting was even more excited. Xia Chuan was too cooperative. Now Anton needs investment from the real estate industry.

After this lecture, real estate has truly become a hot topic, and Anton’s construction will have a new force in the future.

Finally, Xia Chuan talked in detail about the establishment of corporate management teams, how to use financial leverage to leverage the operations of real estate companies, and even talked about mortgage sales of houses and even off-the-plan property sales.

These people were so amazed that they were numb. If he wanted to do real estate, would there be room for others in this country to survive?

But obviously, Xia Chuan has no intention of doing real estate.

Everyone understands that this is what he does, and it is more profitable than real estate.

It wasn't until [-] noon that Xia Chuan finished the last sentence accurately:

"Thank you all for coming. That's it for today. I wish you success in starting your business. See you in the mall!"

The audience burst into thunderous applause. Everyone was sincerely grateful for this precious lesson. Xia Chuan taught them too many things and gave them too much enlightenment. It was like opening a window for them, allowing them to see A glorious and splendid world.