Go back to 1990 to start a business

The four of them in Xia Chuan slept until nine o'clock in the morning, then got up, washed up, and went to the restaurant together.

Zhou Mingzhi and Han Hao were already waiting there, and they exchanged warm greetings and shook hands.

At this moment, the fool had already sat down, grabbed the meat and started eating it.

Xia Chuan said apologetically:

"He doesn't have a good brain, please don't mind."

"I know, it's okay." Zhou Mingzhi already knew the origin of the fool, so he couldn't compete with him. Instead, he admired people like Xia Chuan for daring to use it, and quickly said: "Let's talk while eating."

This sumptuous meal obviously did not include breakfast. Both women refused to drink, and Zhou Mingzhi did not feel that he was being disrespected because Xia Chuan was very open-minded. The three men drank until their glasses were dry, and the conversation gradually got down to business.

"Brother Xia, what do you think of the development prospects of our county?" Zhou Mingzhi asked tentatively.

Xia Chuan smiled and said: "The soft environment is not good and needs to be improved urgently."

Everyone was stunned, no one had heard of this word.

Zhou Mingzhi asked doubtfully: "What is a soft environment?"

"Soft environment is the environment constructed by non-material and intangible conditions. For example, if you want to develop the economy, what is the first step to consider?"

Zhou Mingzhi replied blankly: "Of course it's financial allocation."

Xia Chuan smiled, "If you point to financial allocations, what can be accomplished? The first step to consider is to attract investment."

Zhou Mingzhi's eyes lit up: "Yes, yes, yes, I always thought that only developed coastal areas can attract foreign investment. Brother Xia, do you think our place can also attract investment?"

Xia Chuan said with certainty:

"Of course. Investment promotion is not just about bringing in foreign capital, but also domestic capital. So how can you get rich people to invest in you? Relying on those investment promotion meetings or human relationships is not enough. In a market economy, things must be done according to market rules. .

When rich people come to inspect, the first thing they feel is your soft environment.

For example, in the legal environment, it doesn’t matter if something goes wrong, can it be resolved quickly and fairly?This will test your legal environment.Another example is the cultural environment. If it is a cultural desert and there is no spiritual life, how can you let people live?

Whether the policy is attractive, whether the social system is complete, whether the legal system is sound, whether the ideological concepts are conservative, whether the quality of citizens can be coexisting, where social public opinion leads, etc., etc., etc., etc., these soft environments cannot be directly solved by financial allocation, but But it plays a decisive role in foreign investment. "

Zhou Mingzhi and Han Hao were immediately in awe.

They originally thought that Xia Chuan's rise depended on his background, but now this concept has been completely reversed.

Even if I study policy guidance every day, I have never seen such an incisive discussion by Xia Chuan. What an advanced concept this is.

Although Mengyi knew that Xia Chuan was very powerful, she was still limited to the scope of business. Now her impression has changed again. Xia Chuan's background is deeper and broader than she imagined!

On the contrary, Xuemei Jiang just thought about Xia Chuan's words quickly, absorbed every drop of nutrition, and tried hard to keep up with Xia Chuan's footsteps.

Zhou Mingzhi sighed with emotion:

"Brother Xia, listening to you is worth ten years of studying. How about I hire you as a consultant on behalf of the county government?"

Xia Chuan immediately waved his hand, "You can ask, I can tell, but my bottom line is not to participate in politics. If I serve as a consultant for you, I will cross the line."

Zhou Mingzhi suddenly woke up. This is a talisman. After all, Xia Chuan's sharpness is too scary, but as long as he doesn't participate in politics, no one will touch him. Only in this way can he go all out to run a business and make money.

He quickly apologized and said:

"It's because I didn't think carefully. So, what do you think of our hard environment, Brother Xia?"

"In terms of physical environment, the biggest advantage is the unique scenery. This is rare in the country and even more unique in our province. But I haven't seen any intention of development. I think this is due to road traffic problems."

Zhou Mingzhi suddenly became excited:

"Yes, the main reason is that our transportation is too difficult, and the locals don't think there is much to see in the mountains and rivers, so the tourism industry cannot develop at all. Is there any way to solve this problem?"

“It’s impossible not to solve the traffic problem at its root. The ideal thing is to build a scenic expressway that connects all the scenic spots and is connected to the city’s riverside road. Then everything will be viable.

But this investment is unaffordable for our county, and even the city does not have the capacity.

Therefore, it is more feasible to first select a scenic spot with convenient transportation, create a successful model of the tourism industry, and use hype methods to create unique prosperity, thereby driving the influx of capital into the entire tourism industry.

Then, highways can be built, foreign capital can be introduced, and a road and bridge company can be established.

You should understand that the return on investment of a highway is very stable. You don’t have to worry about no one investing. For example, if you give it the right to toll for 30 years, then the highway will be free to further attract tourists..."

Xia Chuan looked at the problem from a pure businessman's perspective, which seemed extremely clear and had a huge impact on Zhou Mingzhi.

Zhou Mingzhi became more and more excited. He asked with bright eyes:

"Then how should we hype this tourist attraction and create unique prosperity?"

Xia Chuan asked back: "Have you ever measured the concentration of negative oxygen ions here?"

Jiang Yuhua's heart skipped a beat. He remembered that when he saw Xia Chuan for the first time, he said that Kuan County had the highest negative oxygen ion content in the world. Although she had not heard about it at the time, she didn't want to seem like she didn't even understand her hometown. I didn’t ask.

But now it seems a little strange. Why doesn't Xia Chuan know whether he has taken the test?

Zhou Mingzhi shook his head awkwardly and said:

"Is this a matter for the meteorological department? I don't know about this."

Xia Chuan was a little skeptical and hadn't tested it yet, but it didn't bother him. The old god immediately said:

"Based on my feeling, the average negative oxygen ion content outside the county is more than 40 per cubic centimeter. The highest content should be more than [-], and the only place that can match it is the Amazon.

You know, negative oxygen ions are "air vitamins". The higher the concentration, the purer the air.

When the amount is more than 1 per cubic centimeter, it can prevent and cure diseases; when the amount is 400 to 1000 per cubic centimeter, it can maintain human health; when it is less than 50, it may induce diseases.

Therefore, what we want to hype is the concept of negative oxygen ions!

First of all, there must be an authoritative certification. There is no need to spend money on this. Just concoct it from some foreign authoritative agency. There is no need to really exist, and no one is going to verify this thing. At most, someone can test it, but our content is not fake.

Then, we started to put soft advertisements in newspapers instead of hard advertisements, which would cost more and have less effect.

We promote healthy tourism, how urban air is harmful to health, and how one day will shorten your life by two days. We also promote lung cleansing tours, making people feel like they can’t survive without going there.

When tourists come to a scenic scenic spot, they should see an eye-catching signboard that reads: Air monitoring point, the highest value of negative oxygen ion concentration: how many/cubic centimeter.

There is no need to fake this number, as long as the real number is invincible.

But I must make it clear that we must pay attention to environmental protection.

The content of negative oxygen ions decreases with the development of industry. Heavy polluting enterprises such as cement factories and paper mills are environmental killers.

In the construction of scenic spots, all age groups and consumption levels must be taken into consideration, and various supporting facilities must be provided to build popularity. Otherwise, how can we promote real estate? If people like this place but cannot buy villas, how can it be done?Where there are villas but no hospitals, shopping malls, or entertainment venues, how can it be popular..."

Xia Chuan's eloquent narration made Zhou Mingzhi feel his imagination wide open and filled with emotions.

All this was so clear in Xia Chuan's expression, as if he had seen it before.