Rebirth 76: Industrial Internet Empire

Other small and medium-sized shareholders were eager to escape from Cadabra, a leaky ship. With Valentine's help, they sold their shares happily.

Under the leadership of Andy Venture Capital, Cadabra successfully completed Series B financing, and Andy Venture Capital eliminated Amazon's potential biggest competitor.

Amazon no longer hides its business intentions and begins to build momentum in major media and portal websites. The slogan "One-stop online shopping, all on Amazon" is bombarding everyone's attention.

...........................

1996 6 Month 8 Day.

A day worthy of being recorded in the history of e-commerce.

The countdown to eBay's "Broches for Sports Cars" event has begun.

After more than four months of unremitting efforts, with the secret help of eBay officials, three seeded contestants finally completed the official task of "exchanging brooches for sports cars" before the deadline.

Qianhai Media Group's TV stations broadcast live the eBay lottery process.

Under the full supervision of the notary agency, eBay officially announced the special prize of US$30, which will be shared by the group of the seed players who completed the task first. This group made a total of 425 transactions in four months, and each Everyone received a prize of nearly $700!

The ensuing first prize draw brought the entire "pins for sports cars" activity to its climax. eBay officials connected five lucky users who won Saab cars.

"Hello, this is eBay's official platform. Congratulations on winning the first prize in this brooch-for-sports-car event. You will receive a brand new Saab car..."

"Really? Oh my god! Today isn't April Fools' Day, is it?"

"We still need to confirm with you for the final time. Please report your transaction number for participating in the eBay market!"

"Haha, my transaction number is 11-87. I used an unused fireplace and exchanged it for an accordion. Oh my God, the goddess of luck really favored me. I am so happy..."

…………

"Mr. Yang, this 500 million is so worth it. eBay users have exceeded 1500 million!" Li Heping said happily.

Yang Mo shook his head: "User data for such large-scale events is full of moisture. How to lock in these users is what eBay should consider next. Taking advantage of this popularity, develop the auction of second-hand idle items and create an "everything can be done" With the concept of "auction", everything from some old objects to cars and houses can be auctioned..."

"Mr. Yang, I'm still a little panicked. In ten days, Amazon's all-category e-commerce platform will be officially launched. The amount of money we have invested has already been astronomical. If it fails, the consequences will be unimaginable..." Qian Ning is worried. said.

"What are you worried about? Amazon has given away millions of coupons. If you can find a bargain, don't take advantage of it. As long as you can get benefits from online shopping that are difficult to match in physical stores, consumers will definitely accept this way of shopping!" Yang Mo He said disapprovingly.

"All products of our affiliated companies will jump directly from Yahoo's web link to the product details page. This wave of advertising fees is not a small amount. Are you sure you want the affiliated companies to bear it themselves?" Qian Ning asked uncertainly.

"Of course! If they sell their own goods, should the advertising fees be borne by the platform? Have you ever seen Wal-Mart pay advertising fees for suppliers?" Yang Mo said without hesitation.

"But we are not a start-up company! We have to lower our posture. Doesn't eBay Market pay advertising fees for users?" Qian Ning said with a smile.

"How can it be the same? eBay Market is to attract traffic for itself, and Amazon is to sell goods for suppliers. Besides, users are God! When did suppliers also become God?" Yang Mo said disdainfully.

"By the way, we have made progress in the core algorithm research you mentioned last time. The platform will derive a weighted data based on the time the user stays on the product details page to calculate the product the user wants to buy!" Qian Ning was a little excited. said.

Yang Mo nodded: "Age, gender, preference, brand and price of purchased goods must be set to a value in order to provide users with the most suitable products for them. Pre-sales and after-sales services are equally important. Every detail determines the overall consumption. Experience!”

At midnight on February 8th.

Amazon’s full-category e-commerce platform is officially launched.

Backend data shows that PalmPilot, which has invested the most in print media advertising, has become the best-selling product, with sales exceeding 5000 units in just one hour.

This handheld computer costs less than 300 US dollars. Instead of being awkward and bulky as PDA products, it can be flexibly put into a suit pocket. The price of 320 US dollars is very attractive. 30 yuan store coupon + 10 yuan no threshold coupon + With a 100% off coupon for purchases over 5, the actual price of this stylish handheld computer is only $265...

The Zhiyuan VCD player, which sells for US$125 in major shopping malls in the United States, is priced at US$124 on Amazon. Counting various coupons, the actual price consumers get is only US$106, which is a full US$21 discount compared to buying it from a physical store. !

The price of DVD players has completely subverted the perception. The new DVD player just developed by Sony is priced as high as 488 US dollars.

The DVD player launched by Zhiyuan Home Appliances Group is priced at a high price of US$458, but the store has a large discount coupon of up to US$50, plus a limited time use of 100 yuan off, and there is no threshold of 10 yuan for new users on Amazon's official platform With the coupon, the price is only $10.

遭到疯抢的还有芝加哥公牛队的23号球衣，篮球之神迈克尔乔丹会亲自给第9、99、999、1999、2999个下单的幸运用户，签上自己的大名。

Eight o'clock in the morning.

1 PalmPilots and 1000 DVD players were sold out.

"Mr. Yang, the second batch of Palm Pilot has arrived. Do you want to put it on the shelves immediately?" Qian Ning asked happily.

"No need to rush to put it on the shelves, cancel the full discount coupon first and accept reservations. Only one unit per IP address can be ordered! Estimated price: US$280..." Yang Mo instructed.

"Isn't this not good? Someone else bought it for US$265. When it's your turn to book, the estimated price becomes US$280. ​​No one would be happy to change it, right? Didn't you say that you should put user experience first? This kind of The behavior of raising prices on the ground can easily offend users..." Qian Ning said hesitantly.

Yang Mo explained patiently: "This is just an estimated price. A slightly higher estimated price than the previous selling price will make consumers who have already purchased feel happy and feel like they are taking advantage. When these consumers who pre-order, When they actually pay for the purchase, we can give them a new surprise by using a 10 yuan deposit to offset the 20 US dollars discount..."