Rebirth 76: Industrial Internet Empire

Yang Mo nodded: "This is a good idea! If we can use the Amazon platform to successfully incubate some clothing, shoe and hat brands, it will probably have unexpected results!"

"The brokerage company under Qianhai Media Group is negotiating with Michael Jordan of the Chicago Bulls for a sports brand naming cooperation. If progress goes well, we will soon acquire a sportswear and equipment company!" Li Hepinghui reported.

"Very good, now is the best time. Some small and medium-sized sports drink companies, sports and leisure clothing brands, shoe and bag brands, these are the most suitable products for e-commerce platform sales. We can just use the traffic tilt in the future to Support incubation..." Yang Mo said thoughtfully.

"Next we need to recruit a large number of people, and it will be difficult to completely keep our competitors in the dark!" Qian Ning said worriedly.

"Yes! With the sudden recruitment of hundreds of employees, our opponents will definitely try every means to find out our business intentions..." Li Heping also echoed.

Yang Mo pondered for a while and then said: "If you can hide it for a while, how can you hide it for the rest of your life? As long as you hide it for half a month, it will be successful. Next, we have to race against time. Even if our opponents find out, they can't rush online before us. We try our best at the beginning Recruit in the name of a third-party trading company. After the official launch, depending on the specific situation, it will be merged into Amazon's self-operated store, or become the first seller to open a store on Amazon!"

"Mr. Yang, this is what I think. Third-party trading companies are temporarily classified according to commodity categories for easy management: electronic supplies, clothing, shoes and hats, household appliances, hardware and department stores, and other commodities. There are five major categories in total. Trading companies are set up separately to purchase commodities. , there are a wide variety of products, and it should not be possible to distribute them to warehouses in various places like books at the beginning. Doing so will also increase our transportation costs and capital accumulation!”

Qian Ning's worry is not unreasonable. This is because the Zhiyuan Group behind Amazon is very wealthy. If it is a start-up company, it will definitely not be able to provide such a large amount of liquidity!

Yang Mo thought for a while and then said: "This is the only way! We are taking advantage of this period to strengthen the construction of warehouses in various places. Centralized shipments can indeed save money and transportation costs. With the time sacrificed, we can use it with other logistics The cooperation of the courier company will make up for it!"

Amazon's development has completely deviated from its original trajectory. Yang Mo is trying to turn Amazon into a large self-operated e-commerce platform.

The reason why Yang Mo chose to start from the self-operated model, which is more difficult to promote, is that he wanted to create a medium in advance that would allow cheap and high-quality Chinese products to go to the world unimpeded.

However, Jeff Bezos's tenacious pursuit forced Amazon to plan the construction of a full-category online mall in advance before the conditions were fully mature.

In just a few days, more than a dozen trading companies have sprung up in central cities such as Los Angeles, San Francisco, New York, Chicago, and Boston, like mushrooms after a rain.

San Francisco TXN Trading Company is a trading company wholly owned by Zhiyuan Sports Agency. Their task is to connect with major sports brand manufacturers to try to get some cheap and high-quality goods.

TXN Trading Company has divided its forces into several groups. The purchasing and sales team along the way will start with the areas they are good at and negotiate with dozens of wealthy clubs from the five major European leagues for the exclusive sales rights of the team's peripheral products in the North American market.

On the other hand, the size of the purchasing and sales team is much larger. Dozens of people rush non-stop to major sports brand manufacturers, including Gatorade, Nike, Puma, Adidas, Converse, Skechers, Decathlon, Pele, and Kappa, including North Face , Columbia, Marmot, Patagonia and other top outdoor brands.

Under the instruction of the group headquarters, the purchase agreement signed by TXN Trading Company divided several different settlement prices based on annual sales. The additional terms added an unconditional return and exchange mechanism and an incentive mechanism for completing sales tasks.

In order to better hide the business intentions, the purchase and sale of goods in China was fully entrusted to the headquarters of Zhiyuan Group, with Luo Binghui personally making arrangements.

The scope of procurement and sales includes silk clothing with oriental characteristics, pearls, crystals, cloisonne, porcelain and other exquisite handicrafts with Chinese characteristics. Of course, many orders have also been signed for the most competitive clothing, household appliances, home textiles, and plush toys.

...............

Seattle, Washington, Cadabra headquarters.

The increasingly fierce price war between Cadabra and Amazon in the book field has extended to audio and video products.

Jeff Bezos has his eyes glued to the website's backend data, which will determine Cadabra's survival.

Since Cadabra was launched, it has been locked in a price war with Amazon. The original exclusive sales rights of Sony/Columbia Records allowed Cadabra to find another way and get a chance to breathe...

Who would have known that Amazon would copy its own business model without any lower limit, attacking everywhere, using advance deposits to compete for the exclusive online sales rights of major record companies, while further compressing the settlement period to half a month.

This is a stab at Cadabra’s weakness of insufficient funds!

Jeff Bezos is troubled by calls from suppliers and courier companies to collect payment...

Angel round and Series A financing have gradually bottomed out, and Jeff Bezos urgently needs a beautiful data to launch Series B financing. For a start-up Internet company, once a crisis breaks out in the capital chain, suppliers will not hesitate to cut off supply.

After a period of rapid growth, Cadabra was unable to succeed and gradually stagnated. What made Jeff Bezos anxious was that, faced with Amazon’s pursuit and interception, he could not think of any ideas to alleviate the situation for a while!

dong dong...

After two knocks on the door, secretary Diane walked in.

"How's it going? Is Valentine back in New York?" Jeff Bezos asked.

"Not yet! But I have already contacted Mr. Valentine. He will return to New York in four days at the latest. After he comes back, he will interview you as soon as possible..." Diane said with a smile.

"Is there any recent news about Channing? The advance deposit and the shortened account period are all the result of his personal negotiations with major record companies?" Jeff Bezos continued to ask.

Diane shook her head: "From the beginning, Nadella was in charge of contacting record companies. Channing seemed to have disappeared. Recently, he rarely interfered with Amazon's business..."

"Disappeared suddenly at this critical moment? How is this possible?" Jeff Bezos asked in surprise.

Diane nodded and said, "It is true. I have a friend who works in Amazon's human resources department. They are backed by the big tree of Zhiyuan International. Not only do they not have the anxiety of the capital chain, they are busy recruiting people during this time, as if they are planning What a big move..."