Rebirth 91, this time I want to be a doctor

The second half of 97 can be said to be the most stable semester Liu Xiaochuan has ever had in college. During this semester, he and Lu Linlin basically studied hard in school, never traveled far, and did not even go back to their hometown a few times.

The good news keeps coming. The stalls in Jiuai Clothing City are almost fully rented, and the prices continue to rise. The subsequent annual rent has exceeded his purchase price, and the capital was recovered within one year, which surprised everyone else in the company. , all praised Liu Xiaochuan's unique vision.

All the investment money in Xinping County has been received, and Zhao Xiufen has already started to lead a team to buy a house in Yanjing.Liu Xiaochuan's idea inspired the county magistrate Bai Chenglin. Since millet can be packaged, other agricultural products and specialties cannot be packaged. Therefore, the county has also established a company to develop specialties, such as Xinping County Salted Duck Eggs and Xinping Old Mother Chicken and other products are being packaged and put on the market.

The 1000 million yuan that Liu Xiaochuan invested in the county was also included in the local specialty development company, and the county provided a lot of matching funds. In the end, Qihang Company only held one-third of the shares.

In the Xiaomier project in Shita Town, the town invested in land and other assets and raised some money. In the end, the town held 51% of the shares and Qihang Company held 49%. He didn't bother with the town. Originally, he wanted to directly I made a donation, but I was afraid that if I actually donated the money, the villagers would not cherish it, so I changed it to an investment.

In November, the autumn harvest was over and the work in the fields was almost busy. Liu Xiaochuan was also invited back to his hometown to participate in the launch ceremony of the Xiaomier project.

The project site was still selected in Liutun, which did not occupy cultivated land. A piece of sandy land by the river was leveled. The factory building has not yet been built, and there are only a few temporary simple rooms used for office work.Village secretary Liu Xiaoxi excitedly brought a 10-pound box of millet to Liu Xiaochuan.

"Xiaochuan, look at the packaging we designed. How does it look like?"

Liu Xiaochuan took a closer look and found that the packaging box was well chosen, with simple colors and patterns. The four characters "Beiliang Xiaomi" were printed on it, and the legend he compiled was printed on the front, with illustrations.He looked at it carefully and saw that the story was still the same, but it had been polished. He didn't know where he found the pen, but the polished text was much more literary and the story was much richer than what he had written.

Liu Xiaochuan picked it up and frowned, "Second brother, this is a ten-pound bag. How are you going to price it?"

"Oh, we are going to price it at 30 yuan. We have just harvested it in autumn, and millet in the market is only 1 yuan. In the spring, when it is most expensive, it is only a little over 8 yuan. We sell it for 3 yuan per catty, which is a lot of profit!"

"Second brother, let me ask, if someone brings our millet to give a gift, will he give other things at the same time?"

"That's for sure. How can we just give Xiaomi as a gift? Our Xiaomi will definitely not be the officiant, but just a foil!" Liu Xiaoxi replied without thinking.

Liu Xiaochuan smiled and said, "Second brother, don't you think the ten-pound suit is a bit too heavy? I have to carry some tobacco, wine, tea or fruits. Yours is too heavy. I would rather change it." Don’t take it. Besides, people in the city don’t eat millet rice. They only eat millet porridge occasionally. How long do you want them to eat 10 kilograms of rice?”

Feng Xiangdong, secretary of the town party committee on the side, nodded, "What Xiaochuan said makes sense. We really haven't considered enough, so let's change it to a 5-pound bag!"

"5 kilograms requires a packaging box. How to determine the price? Should it be 15 or 16?" Liu Xiaoxi felt that the packaging box was very expensive and it only contained 5 kilograms of millet. Wouldn't it be a pity.

Liu Xiaochuan said: "The price remains unchanged, but the price is still 30 yuan!"

"What? 30 yuan for it? Isn't that equivalent to 6 yuan per pound? Can anyone buy this?"

"Second brother, let me ask you, now a 10-pound bag sells for 30 yuan, will you buy it?"

Liu Xiaoxi shook his head, "Do you think your second brother is stupid? It's 1 yuan 8 a pound at the market, and I spend 3 yuan to buy it?"

"So, for you, there is no difference between 3 yuan per catty and 6 yuan per catty. You won't buy it anyway. It's the same for people in the city. Our packaging is carefully selected. It's definitely better than what's sold in bulk at small stalls. It doesn't really matter to them whether the price is 3 yuan or 6 yuan, since they can't buy much anyway. In addition, if you really want to buy it as a gift, the price is too low and you won't be able to get it. So. , the pattern must be opened!”

Liu Xiaoxi said in his heart, it's not that we haven't opened up the situation, it's because we are not so evil. You dare to sell Xiaomi for 2 yuan for 6 yuan. Xiaochuan, you really dare to think, but what you said seems to make sense.

"We sell it for 30 yuan, and we also print on the box the recommended retail price of 40 yuan, so that the recipient of the gift knows the value of these kilograms of millet. For example, I will give you a bag worth 10 yuan. Apple, but I bought it for 50 yuan, do you want to do a favor of 50 yuan from me instead of a favor of 10 yuan? Do you think this is true?"

"Okay, second brother, I'm convinced. It's true that we didn't think so much." Although Liu Xiaoxi is the village secretary, he has been living in the village for most of his life, so he naturally doesn't know enough about the city and its people.

"And the most important thing is, if our millet goes on sale this year and sells well, do you think we can still receive food from everyone at this price next year? We can't produce much millet with the little land in our village. Damn it, when farmers in other villages and even the whole county start raising their prices, it would be weird if you still sell it at this price, including packaging and publicity costs, and you don’t lose money!"

Feng Xiangdong and Liu Xiaoxi looked at each other and felt cold sweat in their hearts. They really didn't expect this.Based on their understanding of their own villagers, if the sales are really good, everyone will definitely do it by raising prices. You can't ask the villagers to have a high level of consciousness. They just sell at high prices. As for whether they can develop sustainably, It's simply not within their scope of consideration.Killing the goose to lay eggs and doing one-and-done transactions a lot.

"This is really a problem. Is there any good solution?" Feng Xiangdong asked sincerely. He thought that since Liu Xiaochuan could bring it up, he might also have a solution.

"We are not afraid of raising prices. There is a limit to the villagers raising prices. After all, as long as the price is a little higher, if you don't sell, others will sell. It is impossible for a united front to raise the price very high. In addition, we can also In spring, we sign contracts with villagers and purchase their millet at expected prices.”

In addition to giving opinions on pricing and packaging, Liu Xiaochuan also suggested that Feng Xiangdong find the county TV station to videotape a series of aspects of millet from sowing to applying farmyard manure, tilling seedlings, weeding, cutting ears, and threshing. Turn it into a promotional video and promote it.If there are still unharvested mountainous areas, you can record the stages from harvesting and threshing to rice pounding, then record the sowing in spring and cut it into a complete documentary.

Liu Xiaochuan's ideas were not new, they were just learned from the short videos of later generations, but Feng Xiangdong was shocked when he heard them. How could ordinary people come up with so many weird ideas!