Rebirth 91, this time I want to be a doctor

"Xiaomi'er?"

"Are you going to do planting?"

"What's so worth investing in? It's low-yield and worthless?"

Upon hearing that the project that Liu Xiaochuan wanted to invest in was Xiaomier, Feng Xiangdong and the other three raised questions at the same time.

"Everyone, don't worry, listen to me!"

"Want to hear the details!" Several people were ready to listen.

Liu Xiaochuan stopped talking about Xiao Mi'er and suddenly asked Liu Xiaobei, "Fourth brother, during the Mid-Autumn Festival, will you go to my father-in-law's house to deliver mooncakes?"

"Of course I'll send it. Not only mooncakes, but also some fruits and meat! Don't mention it. I bought two kilograms of mooncakes in our town last time, and my Lienqiao (eldest sister or sister-in-law's husband) family The mooncake gift box he bought outcompeted me. However, my mother-in-law later told the truth that the mooncakes in his gift box were not as delicious as the ones I bought at the market. Take action!" At this point, Liu Xiaobei felt aggrieved.

Liu Xiaoxi also said with emotion: "That's not true. Giving gifts now is not like before. You have to look at the packaging. The packaging box is more expensive than the contents!"

Feng Xiangdong was the secretary of the town party committee after all. He reacted quickly enough and immediately understood Liu Xiaochuan's thinking and asked: "Xiaochuan, do you want to package our millet?"

Liu Xiaochuan nodded. "It's true, Secretary Feng, our millet is a good thing, but no one would give it as a gift. Why? It's not valuable. Gifts are about external value, which represents the importance the giver attaches to the recipient. Therefore, we need to add some value to Xiaomier, raise its value, and sell it as a gift."

"Is this possible? No matter how Xiaomi is packaged, it's just grain. You can buy it everywhere in the market. Who would pay a high price to buy your packaging box?" As a farmer, Liu Xiaoxi obviously found Xiaochuan's idea a bit incredible.

"Don't worry, second brother, just a packaging box is definitely not enough. We also need to add some uniqueness to the millet. For example, let's publicize that the millet in Liutunbeiliang is delicious. Why is it delicious? Because this land is special, we can take some soil to the relevant departments for testing. If it contains trace elements that are beneficial to the human body, we can publicize it. Another publicity point is that it is green and organic. All the soil is applied is farmyard manure, which does not exist These are the residues of chemical fertilizers. Of course, if we really promote it like this, we really have to apply farmyard manure!"

"Don't worry, it's really all farm manure. Chemical fertilizers are so expensive. Everyone uses them on the flat fields, and there is no one to fertilize them in the mountains." Liu Xiaoxi has a clear grasp of the conditions of Liu Tun's cultivated land.

Feng Xiangdong asked: "Xiaochuan, I'm afraid no one will believe your propaganda. After all, the millet in Xinping County is pretty good, and everyone's situation is similar. Why would anyone buy your fault?"

"Secretary Feng, if we really publicize it, the sales will definitely be mainly in other places. In addition, the publicity just now is not enough. We need to compile a myth and legend for the millet in Beiliang, and then print it on the packaging. On the box, with these additions, I think it is not difficult to create a brand image. Of course, if we really want to do this, we must register a trademark, make anti-counterfeiting signs, etc."

Liu Xiaobei frowned, "Xiaochuan, make up a legend, is that okay?"

"Fourth brother, you just told so many myths and legends. Which one is not made up? Is there really a god? It's just a matter of making it up too early and too late. In order to promote Xiaomier in our hometown, we made up a story now. What's wrong?"

Liu Xiaobei nodded, "Yeah! But what kind of story are you making up?"

"Isn't that just making it up casually? I'm going to throw some light on it first!" Liu Xiaochuan smiled lightly and just made up a story casually.

"A long time ago, an old farmer was working in the mountains and saw a yellow bird entangled by a snake. The old farmer swung his hoe to drive away the big snake and saved the yellow bird. The yellow bird surrounded the old farmer and chirped, seeming to be coming. thank him.

But in autumn, the yellow bird came to peck at the millet grown by the old farmer. The old farmer was angry, how could this bird repay the kindness with enmity?But there is nothing that can be done about the yellow bird.

The next autumn, the yellow bird came again. This time it didn't peck at the old farmer's millet. It just chirped around him, sometimes flying away, sometimes circling.The old farmer didn't know why, so he chased the yellow bird, and was eventually led to the mountain ridge in the north, where he found a small field of millet.

The old farmer was pleasantly surprised to find that the millet harvested from this millet field had plump grains and golden color. After being cooked into porridge, it tasted sweet and glutinous and was extremely nutritious.Only then did he understand that the yellow bird that pecked at his grains actually took it away and planted it here. It wanted to tell him that the mountainous area in Beiliang was particularly suitable for growing millet. "

Feng Xiangdong was amazed, how did Liu Xiaochuan's head grow? He had so many clever ideas, and the two brothers Liu Xiaoxi and Liu Xiaobei also looked at each other. It was no accident that this brother of the clan could make a lot of money. With such a brain, ordinary people can't compare.

Liu Xiaochuan talked eloquently. "In addition to Beiliang millet, we can also register Nanpo red beans, Xigou sorghum, and so on, all of which can be packaged! At that time, we will collect grain from farmers at a high price, build a factory to be responsible for packaging, and find a few experts Help me say some good words, go to TV stations and place a few advertisements, and the brand will be established. Of course, this is just my idea. The specific operation needs to be considered in the long term. I will only put forward preliminary ideas and investments."

"Xiaochuan, Fourth Brother has another question. Even if your brand is established and millet and other cereals are sold at high prices, you know, our Beiliang area in Liutun is only a few dozen acres. , how much millet can be beaten?"

In fact, not only Liu Xiaobei, but Feng Xiangdong and Liu Xiaoxi also had such questions.This is the limitation of the times. People in the 90s were relatively honest, and it can also be said that they were a bit rigid in their thinking.Little did they know that in later generations of hairy crabs from Lake XX, the lake would be filled every year when the crab shells on the dining table were thrown back.There is also rice from a certain place, everyone calls it authentic, but in fact, as much rice as a county can produce, so many people across the country are eating it.In fact, it doesn’t matter, as long as it’s delicious, what does it matter if it’s authentic or not?

"Beiliang Xiaomier is just a brand. When the time comes, the Xiaomier in Shita Town and even the entire Xinping County can become Beiliang Xiaomier. In fact, we all know that there is no difference in the beginning, as long as they are delicious and of good quality. Just guarantee it. The same goes for red beans and sorghum!"

After listening to Liu Xiaochuan's explanation, several people's minds immediately opened up. Damn, you can still play like this, but if you think about it carefully, it seems to make sense.