Rebirth 1981: Kick your scumbag wife away and become rich instantly

"Third brother, do you have money but nowhere to spend it?"

"It's not that bad. The price of Biaowang this year has been too high. It's like a robbery with open fire. It's completely outrageous."

"It's not just outrageous. I think the boss is completely inflated. It's completely outrageous that he opened the door to outrageous people. It's outrageous!"

When Zhao Shanhe returned to the office, he saw his two right-hand men who had been silent all the way. At this time, they also came in and started to complain.

Although Zhao Shanhe acted extremely domineeringly, he could still accept the situation they told him.

Just now at the Media Center, Tan Xisong announced that the winner of the 1995 bid was Sunward Electric Group.

At the same time, I warmly congratulate Sunward Electric for winning the bid for two consecutive years.

Amidst the thunderous applause of the audience, Lin Feng and Han Wanyu remained silent. Zhao Shanhe did not give them a chance to raise their signs this time.

Zhao Shanhe held the cards when he entered the venue and did not participate in the bidding process at the beginning. Lin Feng and Han Wanyu thought Zhao Shanhe had given up.

I secretly thought that it would be good to give up. Who wouldn’t feel bad about such a large amount of advertising expenses? The worst thing is to advertise at other times on TV.

With an investment of no more than 30%, you can advertise on many local stations across the country, and there is no need to compete for such a sky-high price tag.

But I didn't expect that Zhao Shanhe would suddenly raise his sign and increase the price by 1000 million each time. These two people were considered well-informed.

But he was completely confused.

However, they knew Zhao Shanhe's character. Once he made a decision, even ten cows could not hold him back, so they simply remained silent.

When the winner of the title was announced later, when reporters from the media quickly came over for interviews, Zhao Shanhe chatted in front of the camera, and soon made a wave of advertisements for the company. At the same time, he also gave business cards to reporters.

You are welcome to contact us directly if you have any questions. Although Zhao Shanhe acts like a big boss on some occasions, he has always maintained a cordial and friendly image towards media reporters. He just does not want to offend these uncrowned kings.

The media succeeds and the media fails.

We must maintain a healthy relationship with all media reporters. This is also a basic policy of Sunward Group and is followed by all employees.

"At first glance, you are very rare and strange. We are not just competing now. Even in the next two years, we must compete for the top spot. This issue does not need to be discussed..."

Zhao Shanhe knew the loyalty of his two men, but as a reborn person, he thought that when they saw Qin Chiji Changkong next year, spending 3.2 million to compete with Wang Zhi, they would know how crazy the world is.

In 1997, Hu Zhichao, who spent 2.1 million to win the Queen's Award, said in an interview with a media reporter that it was simply too cheap.

The surprise and arrogance that cannot be concealed have been criticized by the outside world.

Hu Zhichao, who was 28 years old at the time, was so complacent that the arrogant CEO Aido would not have thought that he would become the one with the most tragic ending among the "Biao King" a few years later.

As the VCD market shrank, the leader Hu Zhichao blindly implemented a diversification strategy, took desperate risks, and began to commit fraud.

At the end of 2000, Shantou Nan'an purchased the Chinese and English trademark "Aiduo" from the court for 3000 million yuan.

In early 2004, Hu Zhichao was sentenced to eight years in prison by the court for misappropriating funds, falsely reporting registered capital and other crimes.

After 1998, as public opinion began to discuss the "Biao Wang", CCTV began to deliberately downplay the concept of "Biao Wang".

Back then, the de facto “king of advertisements” was BBK, which placed a total of 1 million yuan in advertisements on CCTV, and it retained the title in 59 with 2000 million yuan.

Later, due to the outbreak of VCD price wars, market profit margins were continuously compressed.

The advertising strategy of VCD manufacturers has changed to "don't invest if possible." With the opening of local satellite TV channels, the market share of VCD has also dropped from the peak to the bottom.

Like pagers in the future, it symbolizes the end of an era.

Therefore, the hot period of the video disc player market has not really arrived yet. When Aido wins the bid and annual sales reach 27 billion yuan, that will truly be the peak moment of the video disc player.

Zhao Shanhe will never let go of this opportunity. His goal is to seize the 50 billion to 80 billion market for Sunward DVD players before the turn of the millennium.

Compared to those advertising fees, it is simply minuscule.

It's just that there is no way to explain these things to Han Wanyu and the others. We can only let them slowly adjust their mentality.

Zhao Shanhe felt the cold feeling at high places.

"Boss, let me report on the overseas market situation..."

Seeing that Zhao Shanhe did not want to discuss the issue of bidding for the king with them, Lin Feng and Han Wanyu had long been accustomed to Zhao Shanhe's domineering nature, so they naturally changed the topic. Since loyal words are hard to hear, let the facts speak for themselves.

The two looked at each other, and Han Wanyu started talking about overseas markets.

"Although we now have dealers in markets such as Europe and the United States, through these years of market development, Sunward Electric has gained popularity, but the current situation we are facing is that none of the major global chains can enter..."

Han Wanyu felt very embarrassed when she said this, remembering that Zhao Shanhe had already emphasized the sales concept that the terminal is king.

At that time, Sunward Electric was divided into two steps. The first was to establish exclusive stores in the domestic market, in order to resist the rapid expansion of electrical appliance chain stores such as Gome and Suning in the future.

After all, whoever controls the terminal has the right to speak.

Secondly, in the European and American markets, the model in which dealers take the initiative must be broken. Sunward Electric must enter chain supermarkets.

Zhao Shanhe didn't want to be dominated by others. Seeing the rapid rise of these electrical appliance chain stores, he could only plan ahead and build his own sales channels.

In future operations, avoid becoming a cheap processing factory.

Now domestic outlets, under Lin Feng's careful layout and full operation, have established thousands of Shanhe Electrical Appliances stores.

It is still expanding by opening one store a day.

It is estimated that before Gome Electric Appliances and Suning Appliances have become popular, Shanhe Electric Appliances chain store has already established a foothold in the market in advance.

These stores integrate sales, distribution, installation and after-sales service, with the regional branch as the axis, and the points as lines and then as surfaces. The goal is to open one in each county.

The unified LOGO and store logo, as well as excellent service awareness, have well established the brand image of Shanhe Electric.

In addition, CCTV advertisements and cooperation with newspapers and media from various places have made Sunward Electric a well-known brand.

This is also a very clever move made by Zhao Shanhe in advance. When the time comes, Gome, Suning and other electrical appliance chains will want to take advantage of it.

There is nothing we can do about Shanhe Electric.