Rebirth 1981: Kick your scumbag wife away and become rich instantly

1983 2 Month 12 Day.

New Year's Eve.

On New Year's Eve, after dinner, Zhao Shanhe's family gathered together to eat melon seeds and peanuts, make dumplings in preparation, and watch the Spring Festival Gala.

This year is CCTV's first Spring Festival Gala, which is also a milestone for television programs. From then on, the Spring Festival Gala has become an important program that everyone looks forward to every year, and it has also become a New Year's Eve feast for the people in the future.

Now, in Zhao Shanhe's home, in addition to the NTU color TV set in the living room on the first floor, his grandmother, grandparents, mother, eldest sister, and even his own room all have NTU color TV sets. Only his younger sister and nephew's room does not have them.

Worry about affecting their learning.

As the Spring Festival approaches, there will be a preview of the Spring Festival Gala every day when watching TV. Even family members who have not watched the Spring Festival Gala are full of expectations for the Spring Festival Gala.

As the eldest sister and sister-in-law chopped the dumpling fillings, it was time for the Spring Festival Gala soon after watching the news broadcast. I saw the whole family sitting in front of the TV, and the Spring Festival Gala started with the host Zhao Zhongxiang giving the opening speech.

Everyone was very excited when they saw such a festive and lively scene on TV, and it made everyone feel extremely fresh.

After seeing Ma Ji and Zhao Yan's cross talk "Mountain Village Scene" and "Speaking of One Word", not only did the old man burst into laughter, but even Zhao Shanhe lamented that this era was so simple and everyone's laughter was low.

After all, there is too little entertainment life for the people.

"Don't tell me that our Shanhe TV is very clear. No wonder my good grandson is so good at making money. The key is not to lie."

"It's not that bad. You don't know that the Shanhe brand TVs and radio cassette players were queued up to buy in Ancheng years ago, but they were no longer available. Many customers would rather wait for the goods to arrive than buy other brands."

"After all, our Sunward TV is more than 200 yuan cheaper than other people's TVs. The quality is good and the price is cheap. Wouldn't you be a fool not to buy it?"

"The key is that Shanhe also promised to return the goods within seven days without any reason, and to guarantee the warranty within three years. How can such a good thing happen? If you buy our TV and it breaks, if it cannot be repaired, we will bring it over and replace it with a new one immediately..."

When everyone saw that the picture on the TV was so clear, everyone felt a strong sense of honor. This large color TV was produced by their own family.

At first, when Zhao Shanhe wanted to put a TV in his grandma's room, they didn't agree, saying that putting such an expensive thing in the room would be a waste.

If you want to see it, you can come to the living room at any time.

But when she saw the word "山河" above, the old lady realized that the TV in her home was actually produced by her grandson. She was so happy that she said from ear to ear that she felt comfortable seeing her own TV every day.

In fact, although Zhao Shanhe produces and assembles this TV, the product kits are all imported. Zhao Shanhe plans to use Shanhe brand TVs and cassette players to gradually seize the market share of imported home appliances.

Slowly expand brand awareness.

In terms of marketing, we have really done enough homework. First, use low-price strategies to capture customers' psychology, and then provide good after-sales service.

In Zhao Shanhe's memory of his previous life, Gree's slogan "Good air conditioners, made by Gree" in later generations relied on quality. Haier's slogan after smashing 76 refrigerators was "Sincerity forever."

When it comes to Haier’s after-sales service, that’s right.

As for Changhong TV, it followed the price war route and eventually became the national sales champion.

Although the tricks vary from person to person, each person has his or her own ingenuity.

But for Zhao Shanhe, his first priority is to take the low-price route. Just like when he first made electric fans, the retail price dropped by 20%.

The result can be imagined. Whether it is the Great Wall brand or the Huangpu River brand, they were instantly defeated. By the time they reacted and wanted to follow the trend and cut prices, the high quality, low price, and power saving of Sunward fans had become deeply rooted in the hearts of the people.

Many hot-selling brands such as Huangpujiang and Great Wall were belatedly aware that they were completely defeated by the dark horse brand of electric fans - Shanhe brand in the hot summer of 1982.

Being beaten to a pulp by Zhao Shanhe, it could only end miserably.

Now when I see my family talking about the Shanhe brand TV, their eyes are filled with unconcealed pride, and then I think about how desolate I was when I set up a stall selling jade wontons, it makes me sad to think about it.

From procurement to production to sales, Zhao Shanhe has to follow the entire process and personally formulate a strict supervision and management system.

Zhao Shanhe feels very pleased to think that the current management model of "grasping both ends and controlling the middle" has achieved initial results.

In terms of procurement, Guo Bingchang will go all out to transport all components and kits required for production.

After all, as the helmsman of the Guo Consortium, both his authority and support from all aspects are not what they used to be, and the tilt is very strong.

Besides, being able to win the position of chairman of the board of directors before was largely due to the projects he collaborated with Zhao Shanhe.

As for the production process, Yang Zhan's management ability is really good. There is a tacit understanding between the three of them, He Hongfu and Sun Qingxiang, from mutual supervision to mutual cooperation. Zhao Shanhe is very satisfied.

Surviving on product quality is Zhao Shanhe's business strategy, so product quality is definitely the company's tenet.

It is a red line that cannot be crossed.

In addition to output, the important criteria for their assessment are that no substandard products are allowed to flow to the market. If three people are involved in a row, they will be punished.

The three of them knew that Zhao Shanhe was definitely not good-tempered, so no one dared to stroke the tiger's beard, otherwise Zhao Shanhe would kill them without hesitation.

There are no toads with three legs, but there are many living people with two legs.

Moreover, the salary standards, performance bonuses, excess task rewards, and even the year-end bonuses that Zhao Shanhe had set for them all made them soft. It was said that there must be brave men under heavy rewards.

As expected, who doesn’t cherish this job?

As for the sales area, Hou Tiancheng is in charge of Fengtian, Heizi is in charge of North China, Erlong is in charge of Shanxi, Shandong and Henan, Wang Cai is in charge of Jiangsu, Zhejiang, Shanghai and Anhui, and Li Hu is in charge of central China.

Even the Bald Man and the Fourth Monk volunteered to develop new markets. The Bald Man went to the coast to cooperate with Guo Bingchang's market development.

The fourth monk went to the Shaanxi-Gansu-Ningxia area, just to achieve great results and feel that he could be worthy of Zhao Shanhe's kindness.

Now that the market is blooming everywhere, Zhao Shanhe feels full of accomplishment.

With Zheng Xulan's "Shepherd's Song" and "Ocean, My Hometown", the family's emotions were quickly aroused, and the eldest sister and daughter-in-law actually started singing along.

The cold wind outside the window is biting, and the whole house is as warm as spring.

The laughter and laughter made Zhao Shanhe feel so warm.

When Liu Xiaoqing, who was the last to appear, appeared as the finale, he sang a heart-stirring song "Hope for the Red Army". Zhao Shanhe felt that something was wrong in the atmosphere, and his grandma and grandma who turned around to look at were both wiping away tears.

This is also their deepest experience in the old society.

"Shanyue, Shanhe, Huacheng quickly set off firecrackers and fireworks, and quickly picked up the God of Wealth. When it was too late, the God of Wealth was picked up by others..."

"Meet the God of Wealth and eat dumplings."

With the firecrackers going off outside, the dumplings being cooked, the New Year's Eve dinner has begun...