After my wife pulled out my oxygen tube, I was born again
Chapter 863: Price War
Chu Zihan's understatement actually hit Zhao Qinlin hard.
At least in the circle, the idea of letting others join in a price war is gone.
Unless she fights it herself.
Now the problem lies here, the risk of price war is too great.
If you don’t engage in a price war, you will be beaten to death.
Now if they want to launch new products, they still have no way to surpass Song Yang.
Even if some special drugs are used, such as using corticosteroids to apply on the face, the face will be rotten later, and they must bear the responsibility.
Then the company would be finished.
Therefore, now that she was attacked by this wave, she was really unable to bear it.
This was just the beginning, but the other party came so hard. She really didn't know what else the other party would do.
After returning to the company, Zhao Qinlin could only hold a board meeting to see what everyone thought.
"We are meeting now. Regarding the emergence of new brands targeting our company, I want everyone to express their opinions. Let's discuss it and see how to deal with it."
Zhao Qinlin got straight to the point when she entered the conference room.
The directors looked at each other, and then one director immediately said: "I have learned about this new brand now, and it is aimed at us. Regarding this brand, I think we have to find a way to try to contain it first. The best way is to Price war.”
"Yes, lowering prices is a way for us, but it cannot be used forever. Because if this is the case, our products will not be able to increase in price in the future."
The problem is back to its original point.
"I don't think there's any need to worry. We just need to lower the price low enough first. We just need to defeat their current wave. The main thing is to force the other party to lower their prices. This is what we want. As long as we can force the other party to sell. If we don’t go out, we can turn to good things, and if we lower the price, we can’t lower the unit price, so we can launch promotions, buy one get one free at the original price, or even buy one get two free. Do they dare to follow? If a new brand suddenly It’s hard to cut prices.”
Finally, Zhao Qinlin heard a different analysis.
And she thought it made sense.
Looking at other people, they seemed to think there was no problem.
Zhao Qinlin breathed a sigh of relief and said: "Since everyone has the same attitude, we will start a price war with them. In addition, we have also decided to sell the company's real estate business. We will cash in and compete with them. In terms of cash flow, we will finally have Advantageous.”
"That's right. Let's fight them casually. After all, the cost price is there. Even if we can't make it, we have to bite the bullet and force them away first."
People on the board of directors think very directly, after all, this matter is directly related to their interests.
Zhao Qinlin feels that these people are still reliable.
The price reduction has been finalized and will be implemented soon.
The first is buy one and get three free. Since this brand suddenly attacked, they will also play a big game next.
Buy one get three free, the price is quite scary, the once luxury brand has suddenly become less expensive.
Although the unit price of one box is still the same as before, you can get four boxes at the same time.
In other words, they can share the order for this box, so that everyone can buy one box each.
This effect is quite good, and the sales volume has indeed seen the expected effect as soon as it was launched.
Looking at the report, although the profit margin has decreased, the total revenue has still increased, which looks really good.
Zhao Qinlin looked at the report with a happy face. She felt that she would be fine if she stayed like this for a while. It just depends on how Xiang Ning copes with it.
At this time, Song Yang looked at the report and smiled with satisfaction.
"It seems that Zhao Qinlin is starting to get confused. How dare you make such a stupid move?"
After Leng Xianyun read the report, she said with a smile: "These days, some of the customers who originally belonged to them have begun to leave. We are targeting their products, but that's the way it is, just like if Mercedes-Benz If we sell a million-dollar car for 950,000, they will definitely flock to it, but if we dare to sell it from one million to 300,000, they will abandon this car immediately."
Song Yang strongly agreed with Leng Xianyun's example.
He stood up very relaxedly and stretched.
"They have completely forgotten the social attributes of the product. The products we put out are priced at this price, and they are clearly high-end. As for them, they just slide themselves into the low-end circle and scream, On the surface, it seems that their revenue continues to rise, but in fact, they are making money from their friends, while we are eating up their original customers. This is them clearing out their own customer base. It is estimated that if this continues for a while, they will continue to lose customer traffic.”
Seeing Song Yang and Leng Xianyun talking to each other, Yan Xiaoming felt a little dizzy.
He asked in a low voice: "President Song, President Leng. What should we do next?"
Song Yang picked up the phone and glanced at the time.
"Should be arriving soon."
"Almost there?" Yan Xiaoming obviously didn't understand.
At this moment, two women came in outside the door. They were both wearing black windbreakers and black leather pants.
"Boss, it's been done. It's been processed urgently. It's ready now."
The woman handed over the information with both hands. Song Yang didn't even look at it. He handed the document directly to Leng Xianyun: "Take it, then find someone from the Chamber of Commerce and ask who is willing to participate in the production. We must rush to work as soon as possible, and place orders directly if we can." .”
"what is this?"
Song Yang said calmly: "This is the first batch of our own products."
Leng Xianyun's eyes widened.
She didn't expect that Song Yang could actually come up with this thing.
And so fast?
"When did you get it? Could it be Qingxuan's personal formula?"
"That's it. She has made many kinds, which are completely usable. And the effect is different from the rejuvenation ointment. This is a completely different idea, so the effect is also different. This can treat some skin diseases and also ensure the health of the skin. , but it doesn’t have the scar-removing effect of the rejuvenation ointment.”
Leng Xianyun was surprised and said: "Isn't this very powerful?"
Song Yang smiled slightly, and said calmly: "The most powerful thing is her toner. This is multi-purpose. Drinking it can have miraculous effects on constipation, but it is not recommended. There is also a secret usage, if you have hemorrhoids. , you can use it as that thing. It will have miraculous effects. However, we do not recommend you to use it like this."
Leng Xianyun's eyes widened. She looked at Song Yang and said, "This thing of yours has a lot of effects!"
"Haha, it can be used like that anyway, but we are professional cosmetics!"
Leng Xianyun held the document bag and said excitedly: "Bring me a family photo package. I really want to use it!"
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