Wrong flirtation!Billionaire CEO dotes on his wife to the bone

Some time ago, the elders of the Su family were brought to the imperial capital, and her sweet wedding to Lu Yanci was successfully held.

Su Qinghe finally started to prepare for the studio. All aspects including studio operation, design, clothing making, and marketing must be considered comprehensively.

Particularly important among these is: brand positioning.

If a brand wants to develop in the long term, it must consider whether the brand positioning is accurate and the prospects and space for brand development.

Su Qinghe first needs to analyze the current women's clothing field and the stages of various competing brands to see the degree of market competition and saturation.

At the same time, we also need to understand the women's clothing consumer groups, including age, shopping frequency, consumption amount, clothing preferences, etc.

Based on market research, further price brand clothes at reasonable prices.

Su Qinghe spent more than half a month visiting all the shopping malls in the imperial capital, and his legs became thinner.

After completing a detailed business plan, Su Qinghe showed it to Lu Yanci that night, hoping that he would give some suggestions.

After Lu Yanci read it, he said, "It's very good."

Then he added: "I'm talking about brand operations. Your plan is very good. You can implement it according to this."

Su Qinghe asked: "What about other aspects?"

"For brand style and price positioning, you can ask my sister or Chen Ran, they may know better."

Lu Yanci is the helmsman of the group and controls the general direction. Management at all levels understand and see different things.

Su Qinghe made an appointment with Lu Qiutong for afternoon tea near the company the next afternoon. She wanted Lu Qiutong to read her plan and give her some advice.

Lu Qiutong appeared in the cafe on time at three o'clock. She was wearing a black chiffon shirt, a ginger skirt, and 10cm black high heels. This outfit was both professional and not monotonous.

"Sister, I ordered you a cup of Colombian hand-brewed coffee, and a Vatican Sunset Chestnut Cake." Su Qinghe pushed the menu over, "Do you want to know what else to add?"

"That's enough. I've been losing weight recently." Lu Qiutong casually pushed the menu to the edge of the table.

"Are you still losing weight? Your figure is already good enough."

Lu Qiutong covered his mouth and smiled, and said, "The meat grows in places you can't see."

The waiter quickly brought the cake and coffee.

After chatting for a while and eating the cake, Su Qinghe opened the laptop and clicked on the business plan ppt.

"Sister, the clothing studio I set up plans to create a brand of ready-to-wear dresses." Su Qinghe said as she clicked the mouse and turned down the page.

Lu Qiutong nodded approvingly, "This dress brand is relatively new.

Su Qinghe said slowly: "I did a lot of market research in the early stage. The current dress brands are either high-end luxury brands or street goods sold on Taobao."

Lu Qiutong nodded again: "That's right. The middle-level dress market is currently relatively blank. You have a good business sense!"

Su Qinghe, who received the compliment, smiled sheepishly and said: "White-collar workers have to wear formal clothes on many occasions, such as annual meetings, press conferences, and company dinners. White-collar workers may seem glamorous, but in fact their wages are not much."

"The reason why I founded this brand is to allow young women with low spending power to buy high-quality dresses and dresses."

"Well, your brand positioning is very good. I think there is no problem." Lu Qiutong continued to look down and gave suggestions: "In your current price range, after cost accounting, you may lose money."

Su Qinghe nodded and responded: "Okay, I will make some adjustments to the pricing."

Lu Qiutong continued: "The price of clothing retail tags is usually set at about seven or eight times the cost price. Otherwise, you will lose money after adding deductions from shopping malls, employee wages, company operations, etc."

"Okay, sister. I will set the price based on the cost then." Su Qinghe said with a smile: "You are very experienced in brand operations. If you have any suggestions, you must speak directly."

"No problem." Lu Qiutong continued to look down, listening to Su Qinghe continue to talk about the plan.

"He He, I think you can consider doing advanced customization. There are quite a lot of rich people in the imperial capital. Coupled with your own popularity, you can create your own personal IP."

"Personal IP?" Su Qinghe thought for a moment and asked, "You mean to create a self-media account?"

"That's right." Lu Qiutong analyzed: "More than half of the people in the country now like to use video accounts. You can create an account to promote yourself and your brand."

Su Qinghe nodded and said, "Understood, I'll go find out. Then make a more detailed plan, including network operations."

Su Qinghe recorded all the suggestions made by Lu Qiutong. A good memory is not as good as a bad pen.

The meeting, which was supposed to end in one hour, ended after chatting for more than two hours.

In the evening, Lu Yanci called and said that he was waiting outside to pick her up and go home with her.

"Sister, I'm leaving first. When I finish writing the new plan later, I'll send it to you for a look." Su Qinghe put the phone back into her bag and looked at Lu Qiutong and said.

"Well, I have to go back to the company first." Lu Qiutong stood up and walked out with Su Qinghe.

After the two parted at the door of the cafe, Lu Qiutong stepped on high heels and walked towards the company.

While walking through an open-air parking lot, Lu Qiutong accidentally stepped on a manhole cover.

The heel of her shoe seemed to be digging in, and she panicked, trying to steady herself.

Her exclamation was still on her lips, and the next moment, a strong arm held her steady.

"Miss, are you alright?"

Hearing the magnetic baritone voice, Lu Qiutong raised his head and looked at him blankly.

The man holding her in front of her had clear and handsome features, his eyes were wise and steady, and his skin was a healthy wheat color.

He was wearing a light gray shirt with his cuffs slightly rolled up. From Lu Qiutong's perspective, he could see the Patek Philippe on his wrist.

The man took a step back and supported Lu Qiutong with his palms, maintaining a polite social distance.

He asked again: "Miss, are you okay?"

Only then did Lu Qiutong realize that she had been staring at him blankly for a long time. Her cheeks were slightly hot and she said softly, "Thank you, otherwise I must have fallen just now."

"You're welcome, it's just a matter of convenience." He looked down and asked, "Can you move?"

Lu Qiutong shook his head helplessly: "I'm afraid not."

It's not that she's being pretentious, it's that the skirt she's wearing is just above her knees and the hem is very narrow.

It's so embarrassing now that I really can't move my legs.

"If you don't mind, I'll take you over there to sit for a while." He looked at the stone bench on the roadside not far away.

Lu Qiutong nodded, "Well, I'm sorry to trouble you."

The moment he hugged her sideways, Lu Qiutong saw the setting sun behind him, and that beam of light was extremely dazzling.