Chapter 121 Let me show you a treasure!
Entering Zheng Xueming's house, several people smiled and sat down as invited.
It was lunch time, and Lin Ran looked around. Yang Jianlong's family was considered a big family, but there were only Zheng Xueming and Chen Cheng at the dinner table, and there was another woman.
Yang Jianlong brought the woman to Lin Ran and said with a smile: "Ya Lu, this is my godfather Lin Ran."
"Well, I met my godfather."
"Ahem..." It was okay for Lin Ran to be called godfather by Yang Jianlong, but he suddenly felt a little embarrassed to be called godfather by a woman he had never seen before.
"My godfather's throat is not feeling well? Do you want some lemonade?" Yang Jianlong said and went to work in the yard.
"No need." Lin Ran said with a smile.
On the contrary, Zheng Yalu looked dignified and generous: "Jianlong, I'm afraid your godfather would be embarrassed to be called godfather by an old lady like me."
"How could it be possible? Miss Zheng is naturally beautiful, I just didn't realize it for a moment." Lin Ran joked.
"Yes. My godfather has taken good care of Jianlong. I am of the same generation as him, so don't refuse." Zheng Yalu is worthy of being Zheng Xueming's only daughter, and she is also a good judge of people.
"Definitely, definitely." Lin Ran agreed with a smile.
Zheng Xueming burst out laughing: "Since my son and daughter call you godfather, then I will naturally call you Brother Lin. Do you mind?"
Immediately, Zheng Xueming raised his wine glass.
The first glass of wine is the welcome wine.
"I don't mind." Lin Ran smiled and raised his glass, lowering it by half a point to show respect.
Zheng Xueming was very satisfied with Lin Ran's attitude.
Then, Chen Cheng also took the opportunity to propose a toast: "I call Zheng Xueming my brother. It's not appropriate to call you Brother Lin. How about I call you Brother Lin too?"
"Thank you so much, Brother Chen!"
Lin Ran filled the glass with wine, stood up, and said to Chen Cheng: "Brother Chen, I toast you this glass!"
Lin Ran is also a veteran of the wine shop and knows basic etiquette.
Although he was Yang Jianlong's godfather, despite his age, he showed a humble attitude and won the favor of Zheng and Chen.
After a few drinks, the atmosphere became lively.
"Hey, as the jade industry becomes more and more difficult to do business." Chen Cheng suddenly mentioned his troubles.
Zheng Xueming joked: "Brother Chen, you said business is difficult, then wouldn't other jewelers have to live?"
Chen Cheng drank a glass of wine and said with a slightly complaining tone: "Brother Zheng doesn't know something. Recently, new jewelry stores have appeared all over the country, competing with us for business, but the market is so big and the competition is fierce."
"With the fame of Fulu Jewelry, who can beat you?" Zheng Xueming said with a smile.
"Famous is famous, but the other party's prices are kept low, and most customers don't know the goods. Of course, you should choose the one with the lowest price." Chen Cheng sighed.
"Come on, drink. It doesn't matter if you lose a little money, as long as you keep your reputation." Zheng Xueming raised his glass and toasted, and the two started drinking.
When the two of them were clinking glasses and drinking, Lin Ran suddenly felt moved.
He opened his mouth and asked, "Brother Chen, I have an idea."
The two of them had just finished drinking when they heard Lin Ran suddenly say that he had an idea, and they both turned their attention to him.
"Brother Lin, please tell me." Chen Cheng has always wanted to see Lin Ran's true abilities and doesn't know how to speak. This is a good time.
"Jade is not a necessity in life, and not everyone will buy it," Lin Ran said.
Zheng Xueming was speechless, why did Lin Ran come here suddenly.
Chen Cheng also frowned and nodded: "Indeed, most people who come to our store also buy gold."
In people's minds, gold is a store of value.
Lin Ran smiled and said: "Mr. Chen, are your products unique?"
"unique?"
"Yes, everyone can make jade pendants. There must be a reason why customers choose yours, right?"
"Yes." Chen Cheng nodded and said, "Brother Lin, the materials used in our Fulu Jewelry are all top-grade jade."
"Mr. Chen, you just said that most people don't know jade. If you tell them it's high-grade jade, they won't believe it."
This aroused Chen Cheng's interest. Chen Cheng leaned his elbows on the table and moved closer to Lin Ran, gesturing for him to continue talking.
"When promoting, you should focus on amplifying what ordinary people are concerned about. For example, jade contains trace elements and minerals, which can penetrate into the human body through the skin, balance the body's mechanisms, relax the human body, and give a massage feeling when worn."
"You should strengthen publicity in this area. For example, you should promote your master's unique craftsmanship and use of Tibetan secrets. Come up with a gimmick."
"Tell people that your jade ornaments focus on relieving human fatigue, improving immunity, etc."
"Let me help you think of an advertising slogan, such as Fulu Jade, which can eliminate germs on the body surface and protect your health."
Nowadays, people are less brainwashed and are easily led by advertisements.
Diamonds are the most successful marketing case!
In fact, it may not be useful, but it is not false propaganda, because jade does have a certain ability to absorb germs, but it is extremely limited.
Magnifying this will lead to blind trust in people.
But Zheng Xueming and Chen Cheng looked at each other with expressions of sudden realization.
Chen Cheng stood up and said with sincerity in his eyes: "Brother Lin is really quick in thinking, Chen admires him!"
Lin Ran solved the problem that he had been troubled with in just a few words.
Compared with antique dealers like Zheng Xueming, he needs to open up the market more. This is the purpose of his talks with Zheng Xueming Bingzhuye a few days ago!
But Zheng Xueming is rigid and the advice he gives is not as good as what he thinks.
What Lin Ran gave was different, it was feasible.
After all, this is a marketing method that transcends the times for decades, and is a real dimensionality reduction attack!
Zheng Xueming also laughed: "Heroes come from young, Brother Lin's future is limitless."
"Godfather, I have also encountered problems in my business. Can you help me think about it?" Yang Jianlong also asked.
Zheng Yalu glared at him and pinched his thigh.
"You have to rely on yourself to do business, how can you think of relying on others."
"My godfather is one of my own, what's mine is my godfather's, and what's my godfather's is mine." Yang Jianlong muttered.
Hearing this, everyone at the table laughed, and the atmosphere became more lively.
After a while, I saw that only the skeleton of the chicken was left on the table, and only the scattered dishes were left.
The drunkenness is strong.
Zheng Xueming also couldn't bear something.
He said to Lin Ran: "Brother Lin, I heard that you recently sent a piece of Liao Sancai to Jiang Hua."
"Brother, the news is really well-informed!" Lin Ran nodded, wondering why Zheng Xueming mentioned this matter.
"Brother, I also have a treasure. I usually don't plan to show it to outsiders, but I have some doubts in my heart. Can you help me taste it?"
Zheng Xueming was obviously drunk, and he even called himself brother.
Regarding the treasure, Lin Ran naturally would not shirk it and nodded in agreement.
"Wait a minute!" Zheng Xueming left the dinner table.
Zheng Yalu immediately called the nanny, cleaned the dirty things on the table, and put on a new tablecloth.
Zheng Xueming walked to a special safe with constant temperature and humidity, and started to spin with a solemn face!
Entering Zheng Xueming's house, several people smiled and sat down as invited.
It was lunch time, and Lin Ran looked around. Yang Jianlong's family was considered a big family, but there were only Zheng Xueming and Chen Cheng at the dinner table, and there was another woman.
Yang Jianlong brought the woman to Lin Ran and said with a smile: "Ya Lu, this is my godfather Lin Ran."
"Well, I met my godfather."
"Ahem..." It was okay for Lin Ran to be called godfather by Yang Jianlong, but he suddenly felt a little embarrassed to be called godfather by a woman he had never seen before.
"My godfather's throat is not feeling well? Do you want some lemonade?" Yang Jianlong said and went to work in the yard.
"No need." Lin Ran said with a smile.
On the contrary, Zheng Yalu looked dignified and generous: "Jianlong, I'm afraid your godfather would be embarrassed to be called godfather by an old lady like me."
"How could it be possible? Miss Zheng is naturally beautiful, I just didn't realize it for a moment." Lin Ran joked.
"Yes. My godfather has taken good care of Jianlong. I am of the same generation as him, so don't refuse." Zheng Yalu is worthy of being Zheng Xueming's only daughter, and she is also a good judge of people.
"Definitely, definitely." Lin Ran agreed with a smile.
Zheng Xueming burst out laughing: "Since my son and daughter call you godfather, then I will naturally call you Brother Lin. Do you mind?"
Immediately, Zheng Xueming raised his wine glass.
The first glass of wine is the welcome wine.
"I don't mind." Lin Ran smiled and raised his glass, lowering it by half a point to show respect.
Zheng Xueming was very satisfied with Lin Ran's attitude.
Then, Chen Cheng also took the opportunity to propose a toast: "I call Zheng Xueming my brother. It's not appropriate to call you Brother Lin. How about I call you Brother Lin too?"
"Thank you so much, Brother Chen!"
Lin Ran filled the glass with wine, stood up, and said to Chen Cheng: "Brother Chen, I toast you this glass!"
Lin Ran is also a veteran of the wine shop and knows basic etiquette.
Although he was Yang Jianlong's godfather, despite his age, he showed a humble attitude and won the favor of Zheng and Chen.
After a few drinks, the atmosphere became lively.
"Hey, as the jade industry becomes more and more difficult to do business." Chen Cheng suddenly mentioned his troubles.
Zheng Xueming joked: "Brother Chen, you said business is difficult, then wouldn't other jewelers have to live?"
Chen Cheng drank a glass of wine and said with a slightly complaining tone: "Brother Zheng doesn't know something. Recently, new jewelry stores have appeared all over the country, competing with us for business, but the market is so big and the competition is fierce."
"With the fame of Fulu Jewelry, who can beat you?" Zheng Xueming said with a smile.
"Famous is famous, but the other party's prices are kept low, and most customers don't know the goods. Of course, you should choose the one with the lowest price." Chen Cheng sighed.
"Come on, drink. It doesn't matter if you lose a little money, as long as you keep your reputation." Zheng Xueming raised his glass and toasted, and the two started drinking.
When the two of them were clinking glasses and drinking, Lin Ran suddenly felt moved.
He opened his mouth and asked, "Brother Chen, I have an idea."
The two of them had just finished drinking when they heard Lin Ran suddenly say that he had an idea, and they both turned their attention to him.
"Brother Lin, please tell me." Chen Cheng has always wanted to see Lin Ran's true abilities and doesn't know how to speak. This is a good time.
"Jade is not a necessity in life, and not everyone will buy it," Lin Ran said.
Zheng Xueming was speechless, why did Lin Ran come here suddenly.
Chen Cheng also frowned and nodded: "Indeed, most people who come to our store also buy gold."
In people's minds, gold is a store of value.
Lin Ran smiled and said: "Mr. Chen, are your products unique?"
"unique?"
"Yes, everyone can make jade pendants. There must be a reason why customers choose yours, right?"
"Yes." Chen Cheng nodded and said, "Brother Lin, the materials used in our Fulu Jewelry are all top-grade jade."
"Mr. Chen, you just said that most people don't know jade. If you tell them it's high-grade jade, they won't believe it."
This aroused Chen Cheng's interest. Chen Cheng leaned his elbows on the table and moved closer to Lin Ran, gesturing for him to continue talking.
"When promoting, you should focus on amplifying what ordinary people are concerned about. For example, jade contains trace elements and minerals, which can penetrate into the human body through the skin, balance the body's mechanisms, relax the human body, and give a massage feeling when worn."
"You should strengthen publicity in this area. For example, you should promote your master's unique craftsmanship and use of Tibetan secrets. Come up with a gimmick."
"Tell people that your jade ornaments focus on relieving human fatigue, improving immunity, etc."
"Let me help you think of an advertising slogan, such as Fulu Jade, which can eliminate germs on the body surface and protect your health."
Nowadays, people are less brainwashed and are easily led by advertisements.
Diamonds are the most successful marketing case!
In fact, it may not be useful, but it is not false propaganda, because jade does have a certain ability to absorb germs, but it is extremely limited.
Magnifying this will lead to blind trust in people.
But Zheng Xueming and Chen Cheng looked at each other with expressions of sudden realization.
Chen Cheng stood up and said with sincerity in his eyes: "Brother Lin is really quick in thinking, Chen admires him!"
Lin Ran solved the problem that he had been troubled with in just a few words.
Compared with antique dealers like Zheng Xueming, he needs to open up the market more. This is the purpose of his talks with Zheng Xueming Bingzhuye a few days ago!
But Zheng Xueming is rigid and the advice he gives is not as good as what he thinks.
What Lin Ran gave was different, it was feasible.
After all, this is a marketing method that transcends the times for decades, and is a real dimensionality reduction attack!
Zheng Xueming also laughed: "Heroes come from young, Brother Lin's future is limitless."
"Godfather, I have also encountered problems in my business. Can you help me think about it?" Yang Jianlong also asked.
Zheng Yalu glared at him and pinched his thigh.
"You have to rely on yourself to do business, how can you think of relying on others."
"My godfather is one of my own, what's mine is my godfather's, and what's my godfather's is mine." Yang Jianlong muttered.
Hearing this, everyone at the table laughed, and the atmosphere became more lively.
After a while, I saw that only the skeleton of the chicken was left on the table, and only the scattered dishes were left.
The drunkenness is strong.
Zheng Xueming also couldn't bear something.
He said to Lin Ran: "Brother Lin, I heard that you recently sent a piece of Liao Sancai to Jiang Hua."
"Brother, the news is really well-informed!" Lin Ran nodded, wondering why Zheng Xueming mentioned this matter.
"Brother, I also have a treasure. I usually don't plan to show it to outsiders, but I have some doubts in my heart. Can you help me taste it?"
Zheng Xueming was obviously drunk, and he even called himself brother.
Regarding the treasure, Lin Ran naturally would not shirk it and nodded in agreement.
"Wait a minute!" Zheng Xueming left the dinner table.
Zheng Yalu immediately called the nanny, cleaned the dirty things on the table, and put on a new tablecloth.
Zheng Xueming walked to a special safe with constant temperature and humidity, and started to spin with a solemn face!
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