Rebirth 1987: From selling fake wine to the top

Just when Zhang Tianlei solved the museum cultural relic theft case, Yue Jiajun also officially came online.

Then, a group of salesmen trained by Yue Hao immediately began to go to the streets and alleys, and went deep into the surrounding cities, towns and villages, and began to promote Yue Jiajun with all their strength.

To be honest, Yuejiajun's prices are relatively expensive overall.

You must know that the salary level in northern Shanxi Province belongs to the lower middle class nationwide.

The salary of most people is only 60 and [-] yuan a month.

The price of ordinary Yuejiajun is also 50 yuan, and only the collector's edition of the Jingzhong Baoguo series will reach [-] yuan.

Even if it is just a regular version of Yue Jiajun, most people will have to grit their teeth before buying it.

But why must consumers choose your wine?

At first, no one would care about this wine brand that had just been put on the shelves, but after those salesmen visited the streets.

A message gradually appeared among the common people.

The Yue Family Army can strengthen sheep!

This time, it was like dropping a huge boulder on a calm lake, causing it to explode!

According to legend, at the end of the Southern Song Dynasty, the imperial court was powerless, the Tatars went south, and the people were in dire straits.

The Yue family army stepped forward and defeated the Jin's tens of thousands of cavalry with [-] elite soldiers in Zhuxian Town.

So why is the Yue family army so powerful and invincible?

It’s because they brew a special wine, Yue Jiajun!

Didn’t you see that each of them is so powerful and invincible that they can block ten with one?

It's because they drank Yue Jiajun!

The common people these days are lacking in recreational activities.

So I am very interested in these popular stories.

Naturally, Yue Jiajun's sales increased.

After all, as a man, who doesn’t want to be able to block ten with one and regain his glory?

The legendary folk stories and sales were all carefully cultivated by Yue Hao, and each one of them became eloquent.

Naturally, Yue Jiajun's sales skyrocketed!

Before leaving get off work, Yue Hao walked into the finance office, and Shen Xiaowen's face was filled with joy.

"Shahe Town came to us to order wine, one hundred boxes, one hundred boxes! There are twelve bottles in one box, and they ordered more than 1000 bottles at one time!"

"Their last order was just two days ago. They only ordered ten boxes, but they were sold out in two days."

"So few?" Yue Hao frowned and then said, "This number is far from enough. The towns and villages below still have the spending power."

"Shahe Town still has a population of [-] to [-]. Even if the number of people who drink alcohol is only one-tenth, and each person only consumes one bottle per month, there are still [-] bottles!"

"In fact, the situation is far more than that. When you meet some drunkards, they want to drink one bottle in a day."

After thinking about it, Yue Hao called Fan Aihua.

"Aihua, you go and do something. Find a few smart-talking people and go to the towns below and set up stalls in crowded places in the county to sell wine!!"

"It won't work if you let them shout and sell them at a leisurely pace. If you spend some money to find a few people to support the atmosphere, someone will naturally buy our Yuejiajun."

"Now there is no high-grade wine in Ping'an County or even in Northern Shanxi Province. They are all stragglers. What we have to do is to make people think of our Yue Family Army when mentioning Northern Shanxi Province, just like your province. Just like Maotai!”

"Don't worry, Haozi, I know what to do!"

Fan Aihua was full of energy. Within a month of his childhood, he changed his mind and went from being a son-in-law whom everyone looked down upon to becoming the director of a large factory with hundreds of employees.

Therefore, he obeyed Yue Hao's words and told him to go more and never to the west.

"In addition, you arrange a few people to go to various villages to do one thing, recruit people to paint advertisements on the walls!"

"The content of the advertisement is also simple. The Yue Family Army will regain its glory!"

"You can put as much of this advertisement on the wall as you want. For ten dollars a day, some people are willing to do it!"

What Yue Hao said was exactly the trick that Sanzhu played a few years later, which was called rural areas surrounding the city.

In this era, the countryside in the eyes of those businessmen is no less than what those Europeans saw in the American continent!

The place is vast and crowded, making it easy to be fooled, and the market potential is huge.

Of course, they also belong to a group without spending power.

It sounds contradictory between market potential and lack of spending power.

The reason is that it is difficult to break into the rural market. Once it is recognized by him, it will grow explosively!

In the previous life, Sanzhu Oral Liquid started in rural areas, established offices, and carved its way into the health care products market to dominate the market.

However, everything has advantages and disadvantages. Later, Sanzhu also dragged himself to death because of the shortcomings of this system.

It can be said that success is also Xiao He and Xiao He is also Xiao He.

Of course, Yue Hao will not follow the old path of Sanzhu, and he will not set up offices in rural areas.

He will choose the franchisee to specify the decoration and distribute the goods according to the local needs.

This is another way Wahaha made his fortune back then.

The sales channels are in your own hands. Once you find that the local consumption capacity cannot keep up, you can cut off your efforts and stop losses in time.

Anyway, if you open a franchise store, you can not only sell our wine, but also other products. You will not be charged a franchise fee in the early stage, but when the Yuejiajun brand is launched, you can start charging franchise fees.

This is what those celebrity hot pot restaurants will do decades later.

Everything has a process.

Yue Hao will not just focus on liquor. Sparkling wine, cocktails, rio, etc. can all be his products in the future.

He agreed to help Wu Hong establish sales channels, not just to do good things.

Fan Aihua agreed at that time.

"Haozi, this is as simple as letting people paint slogans on the wall!"

"Not only the slogan, but also franchise and after-sales statistics, these are the top priorities."

"The company needs someone to be responsible for statistical data, analyzing which areas sell well and what are the reasons for the good sales!"

"And after analysis and summary, this is the real management method of the enterprise."

"Hua Zi, now that our winery is bigger, we can't think about things as simply as before."

In fact, Yue Hao didn't want to throw cold water on Fan Aihua.

In his previous life, he had seen too many companies fall from the altar.

The close ones are like three trees, Sun God, Qin Chi, and the far ones are like Internet Huicong or something.

There is only one reason why these companies have problems, fall apart, and are eventually eliminated by the times.

Managers have poor strategic vision!

But he, Yue Hao, can’t!