Back to 2003

"Comrade Tang Wanyue——"

Tang Qinghua was speechless: "Your ideas are too old-fashioned! Don't compare with those small supermarkets. We want to be the largest supermarket in Jiangcheng. Of course, everyone must know it. Preliminary publicity is necessary."

"For at least three months, don't think about profits, do more advertising, and organize more activities to let everyone know that we are high-quality and low-priced, with a full range of products... We must launch a points card system, irregular discounts, and regular lottery activities. "

Tang Wanyue hesitated: "It's all money!"

"Is there not enough money?"

Tang Qinghua came to his senses and said, "I'll transfer another 200 million to you. Don't waste your money. Go ahead and do activities and advertising!"

"Is your money brought by the strong wind?"

Tang Wanyue looked at him angrily: "Supermarkets depend on word-of-mouth. As long as we work hard and rely on word-of-mouth, we will definitely grow quickly. Is it really necessary to spend so much money on publicity?"

"You'll soon understand—"

Tang Qinghua didn't explain much at all: "You must do what I say. Advertisements will not stop and publicity will be there every day. Before the official opening, I want everyone in the city to know that our largest supermarket in Jiangcheng - Moon Supermarket opening soon."

"All right, all right, listen to you!"

Tang Wanyue nodded helplessly.

……

The money from last year's dividend has been spent long ago.

The balance on Tang Qinghua's card is less than 10 yuan.

Fortunately, Feiniao Games is not short of money now. Tang Qinghua called Zhao Zhuoyan and borrowed 500 million from the company. 200 million was used for Moon Supermarket advertising, and he had other uses for 300 million.

As soon as you get the money,

Tang Wanyue approached Jiangcheng TV station to advertise.

Jiangcheng TV has two channels. Except for the allocation from superiors, it usually earns very little. The total monthly income is less than 30.

One advertisement sold for 20 yuan, breaking the TV station record!

Tang Wanyue is not stupid. After she inadvertently revealed her relationship with Zhou Yuxiong, the station manager was immediately enthusiastic and agreed that the supermarket advertisements would be broadcast at various times in turn, absolutely bombing around the clock!

after all,

Having power,

It's relevant again,

Still willing to pay a big price,

Such customers are rare!

At the same time, a small advertising company and the Jiangcheng Urban Construction Bureau contracted advertising at all bus stops in the city. In just ten days, simple bus stop billboards were built at 180 eight bus stops in the city!

The sign is very simple, a row of stainless steel awnings, with an advertising window in the middle. It has no technological content and no LRD display. It is simply a double-sided poster, but it can not only protect against wind and rain, but also enrich the sight of passers-by. .

Not many people drive these days!

Bus stops are popular areas for advertisements. Countless passersby waiting for the bus stare at the billboards in boredom. They have seen an advertisement dozens of times, and many people can memorize the slogans on it!

"The number one supermarket in Jiangcheng - Blue Moon Supermarket!"

"Grand opening on June [-]st, many discounts, grand rewards!"

"Seven days before the opening, big prizes will be drawn every day. The first prize will be given away a motorcycle worth 8888 yuan, the second prize will be given away a large refrigerator worth 3888 yuan, the third prize will be given away a color TV set worth 2888 yuan, and there are many lucky prizes and participation prizes!"

"Blue Moon Supermarket, the largest supermarket in Jiangcheng!"

In addition to the rotating bombardment of TV station advertisements and the careful publicity on bus stop signs, there are advertising trucks using loudspeakers to promote in turn along the major streets every day. Looking at this situation, people in the city can't wait to go to the supermarket to shop!

……

at noon.

Lu Lintao walked out of the office with a smile!

In the morning, he accompanied several district leaders and participated in the ribbon-cutting of the cement plant.

The cement factory was attracted by his investment. Not only has it created hundreds of jobs, it is also expected to bring millions in tax revenue to the town every year. This is undoubtedly a qualitative breakthrough for the small Shuangshi Town!

The deputy district mayor bluntly said that such a capable young man should have been promoted long ago. He even bluntly said that soon he would be removed from the title of deputy and officially take the position of mayor.

"Mayor Lu, it's your turn to treat me!"

In the cafeteria, several familiar people laughed at the same time.

In the entire Shuangshi Town, apart from him, there is a deputy secretary and a deputy mayor, both of whom are not legitimate, and as the deputy secretary and acting mayor, he is undoubtedly the highest person in power!

“Okay, okay, treat me, treat me—”

Lu Lintao nodded and smiled, and everyone laughed happily.

It's easy to get along with such a mayor. He doesn't put on airs or keep a straight face, and he usually gets along well with everyone.

"Hey, why are you looking at Moon Supermarket? It actually advertises on the TV station. The ads are broadcast every day, and my ears are almost numb."

"They have spent a lot of money. I heard that in the first three days of the opening, if you shop for 88 yuan or more, you will be given a lucky draw. One first prize will be given a motorcycle worth 8888 yuan; two second prizes will be given; a large refrigerator worth 3888 yuan will be given away; and the third prize will be given away. Three prizes will be given, and a large color TV worth 2888 yuan will be given away!”

"I heard that there are 20 lucky winners every day who will receive 200 yuan vouchers; there are also 50 lucky winners who will receive 100 yuan vouchers!"

"Damn it, this boss is too rich, isn't he? He's just throwing money away!"

"I also heard that the owner of Moon Supermarket is a woman. Not only is she beautiful, but she also pays countless money... Whoever can marry such a beautiful woman is simply lucky... Mayor, don't you think so? ?”

said a boy who had just started working.

"Ah, yes yes-"

Lu Lintao replied with a bitter face.

"Mayor, what's your expression?"

A female colleague discovered the situation and curiously asked: "Do you know this boss?"

"..."

Lu Lintao hesitated slightly.

He wanted to smile calmly, but thinking that he would be even more embarrassed if he was exposed in the future, he simply said: "Not only do I know him, but I am also very familiar with him... This boss is none other than my wife."

"Ahhh!"

Everyone suddenly became stunned.

……

About Moon Supermarket.

Tang Qinghua couldn't personally intervene, so he quietly replied to Xidu that he would go to the library to read every day!

I failed two subjects last semester. I will try to fail less this semester. If I continue to fail, graduation will probably be a problem!

However, although he didn't have time to take care of it, he didn't rest!

The small company that negotiated advertising with the Urban Construction Bureau was actually established. He directly transferred Chen Yan and set up an advertising company. With a little trickery, he obtained the entire city from the Urban Construction Bureau at the price of 100 million in three years. Advertising rights at all bus stops.

200 million in three years, only 33 in one year, 2 per month, and nearly 8 bus stops are evenly divided, which is only more than 100 yuan per month. Of course, it also needs to bear the construction of advertising films.

However, due to large-scale production, the cost dropped quickly, and in the end the investment for two hundred stations was only 20 yuan!

It was this investment of 120 million that gave him the right to 200 advertising spaces for three years, and after three years he had the priority to rent them. Even if he stopped renting, he could sell them to subsequent tenants at cost price.