Back to 2003

"Feiniao.com is really good at playing. It can make such big news after discovering a small loophole!" A senior executive of Lepus Technology said sourly. He looked at his own promotion and then looked at Feiniao's promotion. There is always a feeling of being a lost dog.

"But you have to admit that the promotion effect of this 1 yuan is more effective than the millions we spend... I just don't understand why they want to limit the number of public betas. Doesn't this prevent players from entering?" Another One of the top brass was also weird.

"You can't understand? I'm not the same! What Feiniao.com is doing is really evil. Not only do they limit the number of public betas and prevent players from entering the game, they also advertise that the game will always be free. It's free, and they still make a damn amount of money..."

"Let's wait and see! Anyone who can reach this point will not be a fool. Let's see if Feiniao.com soars into the sky and is promoted to the top game companies, or if it slowly screws up itself and eventually sinks slowly." The two looked at each other. A smile.

It’s not just Lepus Technology’s top executives who are killing dogs,

The most depressing thing at the moment is the management of Oriental Intercom.

Looking at the few players, the senior executives were heartbroken. They invested 5000 to [-] million yuan and only got back less than [-] million yuan. What a fucking waste of time, they even lost their pants!

"I don't understand what Feiniao is thinking. Some players don't want it, but the public beta is limited?" A senior executive was indignant.They want players to be unexpected, but Feiniao restricts players from entering the server.

"Let me tell you, they just don't have enough funds and don't buy many servers, so they restrict players from entering... Wasn't there a rumor not long ago that Asuka was so poor that he sold his shares to survive the crisis!" Another person replied weakly.

"They don't have enough servers, and they spend tens of millions on publicity...Looking at their publicity campaign, I'm afraid they are no better than us."

"I guess it's pretty much the same. Hey, from this point of view, they must also mess up."

The two of them thought about it and finally felt a little better... Our family was not the only one who was in such a bad situation!

There are quite a few people who think like these two. As Feiniao's publicity campaign gets stronger and stronger, players' voices for unlimited numbers in the internal beta are getting louder and louder. Someone posted directly on the Feiniao forum, hoping that Feiniao will make changes in advance. :

Or: End the public beta early and officially launch the server directly!

Or: No more number restrictions for internal testing, open full-name public testing!

These two pieces of news quickly reached the hands of Feiniao's senior management. At the weekly management morning meeting, which was open to deputy directors and above, someone formally raised the matter with Zhao Zhuoyan.Moreover, during the discussion, the senior officials also wondered why the number was restricted in the first place, and even vaguely said that the senior officials made random decisions.

"The reason for the number restriction?"

Zhao Zhuoyan smiled calmly and said confidently: "There are three main reasons for making this decision:"

"First: Before again, we had no experience in proxying games. Although we have been constantly learning, small mistakes will still inevitably occur, so the number of people online does not need to be too many, as long as the test effect can be achieved."

"Second: That is to reduce investment costs as much as possible. On the surface, our servers are enough. But if we let players log in at will, our server reserves may not be enough, and network lags are inevitable. In this way, players' experience will be drastically reduced. decline."

"Third: Form a brand effect. Compared with other people's games, we don't lack players at all because our games are good enough. Look at how many people are discussing our Heavenly Sword 2 because of this hungry marketing state ? It can be said that these people are constantly promoting us invisibly, letting more people know about our game."

"So, the number restriction is a prudent decision made by our senior management after careful consideration!"

As soon as this statement came out, everyone suddenly realized!

Hunger marketing is not uncommon in later generations, but now it is unprecedented. At first, everyone did not understand it, but now that I think about it, I suddenly feel that the senior management is so far-sighted and has considered all aspects of prediction, cost, and publicity.

"But now something new has arisen——"

Zhao Zhuoyan was silent for a moment, then spoke again: "First of all, we have enough experience in dealing with the opening of the zone, and we have a lot of server reserves; secondly, we have mastered the basic testing of the server; thirdly, the player's hunger is sufficient and they are eager to participate. Into the game… So, what should we do?”

This time, everyone did not speak easily.

"The conditions are sufficient, let's officially launch the server-"

They thought for a long time, and finally the game department director Qiao Ya said: "It is already the end of April, and there should not be enough time to open the server in early May, so let's postpone it for ten days and officially open the server on May [-]th... In these ten days, Let’s do the final promotion.”

"I think it's okay, the time has come."

Tang Xiaoling nodded: "The logistics department is fully prepared. Fifty professional game customer service personnel have been trained and are ready to start the server at any time."

"There's no problem with the technical department!"

Xu Chunxiang nodded: "The two hundred servers located in Liaoshen, Chang'an, Dongguang, Donghai, Xidu, and Hanwu have all been installed, and there are no problems with technology and security."

The Finance Department and the Supervision Department are naturally fine.

"That's good, I will notify Mr. Tang immediately -"

Zhao Zhuoyan took a deep breath: "As soon as Mr. Tang confirms this, the news will be sent out immediately. We will try to create a super public opinion campaign within these ten days to promote the game to the greatest extent... Do you have any questions? confidence?"

"Have--"

Everyone works together and unites as one.

Zhao Zhuoyan immediately told Tang Qinghua about the matter. As the company's top management made a collective decision, Tang Qinghua would naturally not object... It was scheduled for two months before. First, there was insufficient prediction of the publicity offensive. Second, the game was relatively complete. It was almost Doesn't require much testing.

"Then the server will be launched on May [-]th -"

Tang Qinghua nodded solemnly.

……

"Eternal Sword II will be officially launched on May 5th!"

This big news spread all over the Internet in an instant, causing huge waves!

Feiniao.com spent another bunch of money and let many media vigorously publicize this matter. The players immediately cheered and looked forward to the launch of the new server, eager to get into the game immediately.

time is money,

Feiniao official website will not wait patiently!

On May 100000th, the fifth day before the official launch of the server, an even more exciting news bombarded - the second vulnerability of Yitian Sword II was discovered, and the official reward was "[-] yuan" for the player!

100000 yuan!

In an ordinary small town, 10 yuan can buy a house in full, and you can buy a nice car. It is so easy to give it away and deliver it to the players!

"A liar, he must be a liar! A whole 10 yuan, just thrown away like this? Impossible!"

"What's impossible? It's true! I heard that the person who discovered the vulnerability was a computer science graduate student at Huaqing University. After he discovered the vulnerability, a reporter immediately went to interview him. It's absolutely true!"

"Even the reporters were alerted? I'll go there, it seems like it's true!"

"Feiniao.com is really domineering. Not only is the game permanently free, but it also gives away cash to players... Where can I find such a domineering company?"

"Yes, yes, just because it's free forever, I'm sure to play Heavenly Sword 2!"