Rebirth: I just wanted to study hard, but I became a scumbag

The setting of 1999 yuan is almost the same as in the previous life!

This is also the price ceiling that Xiaomi can hardly break through.

Later generations of Xiaomi have always wanted to hit high-end brands and increase prices.

But in the early days, Xiaomi gave people the impression that it was an ordinary brand, so no one liked it.

As a result, China's market-leading high-end phones will all be in the hands of foreigners for generations to come.

This is also the sadness of China Mobile.

Although China was the world's largest mobile phone market at the time, most of the profits from China's mobile phones were still taken away by foreign manufacturers.

How could Su Ze endure this?

Now that I am reborn, I will definitely not be able to let them get the Chinese market so easily at this time.

"Mr. Lei, I think I am implementing a dual-brand strategy." Su Ze said.

Rebus was stunned when he heard Su Ze's words.

They have been researching this price for a long time, taking into account cost.

1999 yuan!

Being able to buy a smartphone for more than 1000 yuan is definitely a very big temptation for Chinese people today.

You must know that an ordinary mobile phone now costs almost 1000 yuan!

This is still a domestic copycat, and some imported mobile phones cost more than 1000.

The price of 1999 yuan is definitely very attractive.

"Mr. Su, our mobile phone has just left the factory, and we are thinking of selling it in terms of cost-effectiveness."

Rebus thought that Su Ze didn't understand their sales strategy and the special explanation.

"Our Xiaomi mobile phones are not going to be sold offline, but directly online. Through online sales, sales costs can be kept to a minimum and profits can be high."

Of course Su Ze understood Rebus' explanation.

"Mr. Lei, I support your sales method. I have no objection to this. Cost-effectiveness is indeed a good method, but cost-effectiveness is also a double-edged sword."

Su Ze thought for a while, then organized the voice and said: "I think this way, if we build a cost-effective and cheap product from the beginning, and later we want high profits, then we have to re-build the brand in the hearts of users."

"But this kind of rebranding is difficult and difficult for users to accept, so my idea is to create dual brands."

“One brand is value for money, and another brand can raise the price a little bit.”

This is the method that Su Ze has been thinking about for a long time. Only when Xiaomi was established from the beginning were there two brands.

Only in this way can one sell high-end and the other sell cost-effectiveness.

Su Ze's words made Rebus fall into deep thought. He had always wanted to sell the phone.

In his opinion, profits can be sacrificed first, and when the Xiaomi brand is launched, Xiaomi's brand image can be slowly improved.

But Su Ze's words made him suddenly enlightened.

Why don’t you use two brands?

Such a price-performance ratio opens up the market, and one can make money at the high end.

"Mr. Su, what you said made me enlightened. In the past, I just wanted to open up the market. It seems that I will have to talk to you more, Mr. Su." Rebus said happily.

Su Ze smiled. Domestic mobile phone manufacturers in later generations have done this countless times.

A mobile phone manufacturer would like to produce more than a dozen brands of mobile phones.

From the highest end to the lowest end, I want all the brands.

Referred to as machine sea tactics!

The one that does this best is Samsung.

But now, for Rebus, it was still bright.

After all, the smartphone market is still a blue ocean, waiting for everyone to explore.

Unlike the smartphone market in later generations, which has become a Red Ocean market.

In order to compete for the mobile phone market, each company uses various methods.

Today your mobile phone has 5000 million pixels to take photos, but tomorrow I will ask for [-] million.

Today’s mobile phone comes out in red, so I’m going to come out with a blue one.

Anyway, everyone is trying their best to come up with new tricks.

But for current users, if their mobile phones are easy to use and don’t lag, then they are thankful to God.

"Mr. Su, what do you think about the high-end and low-end mobile phones of yours? Then give us your ideas. This is our company. Don't hide anything you have."

Rebus pulled Su Ze and forced him to suppress all the thoughts in Su Ze's heart.

"Mr. Lei, I think we can name the high-end phone Mi Mate first. Not only do we have to work hard on the hardware of this phone, but we also need to make it more outstanding in design. We can first produce 10 units of this high-end phone to test the waters. "

"We call the flagship phone Xiaomi phone. It can be sold for 1999 yuan. The configuration is slightly lower than Mi Mate. This is our main model."

Su Ze's words made Rebus overjoyed, "Mr. Su, you are a genius. I will call our Xiaomi executives over for a meeting right now to convey your idea."

Rebus couldn't wait to call all Xiaomi executives to the hotel for a meeting.

So Su Ze's room became a conference room for Xiaomi mobile phone executives.

One night, everyone was very optimistic about Su Ze's idea.

In particular, I admire the idea of ​​dual-brand Xiaomi mobile phones.

Rebus even held Su Ze's hand, "If you ask me, if Mr. Su just works on mobile phones with us, your Zesheng Technology will do it directly for others. We will definitely be able to change China's mobile phone market."

"What's wrong is the mobile phone market that changed the entire world."

What Rebus said was that all the Xiaomi executives were glaring.

Obviously, Rebus is also very good at deceiving people.

"I'd better forget it. I believe that Xiaomi mobile phones will be able to do better under your leadership, Mr. Lei."

Su Ze still had great trust in Rebus' abilities, so he made plans to give him some general guidance.

As for how to operate it, he can definitely do it better.

Rebus was of course very happy to see Su Ze trust him so much.

"It's over for today. Let's all sleep here. Tomorrow we will go visit the leaders of Wu City together."

Rebus opened a room for Xiaomi executives, and a group of them slept here.

The next day, Rebus took everyone to meet with the leaders of Wu City.

Wu City leaders obviously attach great importance to this meeting.

The first and second leaders of Wu City came directly to receive him, as well as some other leaders.

The leaders of Wu City were obviously very familiar with Rebus and the others. When the group met, they first greeted each other with greetings.

Rebus then pushed Su Ze out and said, "Boss, I am faithful to my mission and have invited this God of Wealth here. You must not break your promise to give us the discount on Xiaomi mobile phones."

The leader of Wu City laughed and said, "Mr. Lei, you are the boss of a big company and you still care about everything."

After saying this, he looked at Su Ze, "Mr. Su, we have heard of Student Su's name for a long time, and today we finally meet him in person!"