Basketball boy, starting to shine from the slam dunk

The very next day after Zhuang Yu and Li Chengdong met, people from Nike, Adidas and Under Armour contacted Zhou Zhiming again to inquire about the contract.

They had already received news that people from Anta had come to Los Angeles and met with Zhuang Yu, so they were also anxious.

Although Zhuang Yu and Li Chengdong said that they "still hope to continue cooperating with Anta" and they really want to continue cooperating with Anta, as his agent and the boss of HT Agency, Zhou Zhiming knows that all eggs should not be put in one basket.

So he did not refuse to contact Nike, Adidas and Under Armour.

However, he raised his contract requirements and hinted to the other party that Anta was sincere and even willing to match any offer they made.

Now Nike, Adidas, and Under Armour are starting to have a headache.

They have already given a very high offer, but it is obviously not enough. Do they really have to increase it further?

You know, the offer they gave to Zhuang Yu is already very high.

The offer even exceeded the three companies' own expectations.

For example, just last year, Westbrook won the 16-17 regular season MVP with an average triple-double, and AJ and Westbrook renewed their contract ahead of schedule (Westbrook signed a five-year contract with AJ in 13, which expired in 5), giving Westbrook a 18-year sneaker endorsement contract with a total value of US$10 million.

Based on Westbrook's personal performance last year, AJ only gave him a contract with a total value of 1.2 million US dollars.

Now they have given Zhuang Yu a 10-year contract worth 3.4 million US dollars, which is almost three times Westbrook's contract. They think they have given enough.

If it weren't for the fact that Zhuang Yu won the championship, if it weren't for the fact that Zhuang Yu was a Chinese, if it weren't for the fact that they wanted to strike back at Anta, they would never have offered Zhuang Yu such a sky-high contract.

But they didn't expect that Zhuang Yu still felt it was not enough. Is this guy from China crazy?

Who does he think he is?

Even Stephen Curry and Kevin Durant's sneaker endorsement contracts are not as high as 3.4 million US dollars. Curry's current sneaker endorsement contract was signed with Under Armour in 15, for a period of 9 years with a total value of 2.15 million US dollars, but it is said to include some equity incentives.

As to whether the latter is true, it is unknown.

Durant signed a 14-year sneaker endorsement contract with Nike in 10 with a total value of US$3 million.

None of them are as tall as Zhuang Yu.

Of course, that was 14 and 15, and now it is 18. Prices are skyrocketing, and the NBA salary cap is also rising.

So strictly speaking, the actual value of the contract Nike offered to Zhuang Yu is actually not as good as what Curry and Durant got.

In fact, Nike does not think that Zhuang Yu can compare with Durant and Curry.

If Zhuang Yu was not a Chinese, and if Nike did not want to hit Anta, the most Nike would be willing to offer Zhuang Yu is a 10-year, US$2 million contract.

The situation is similar for Adidas and Under Armour.

They thought that the price they quoted was already a huge premium.

But it’s still not enough!

"This guy is absolutely crazy."

"Let him go crazy, we won't play with him. He will definitely regret giving up such a big contract we offered. Anta is crazy to match our contract. Zhuang Yu has only played in the NBA for a few years, only four years, and his future is still uncertain. If he becomes like Derrick Rose, Anta will suffer a huge loss."

"No, are we really going to just watch Zhuang Yu renew his contract with Anta? Should we raise the contract price a bit? Of course, I don't think Zhuang Yu deserves such a contract, but didn't Anta say they are willing to match any offer? So why don't we make Anta lose even more money?"

"Johnny, are you out of your mind, or did you not hear clearly? It wasn't Anta that said they were willing to match any offer, it was Zhuang Yu's agent who said that. Are you sure this is true? Is he just trying to scare us so we can raise our offer?"

"Rick is right. What if the other party is just trying to scare us, and they accept our offer as soon as we raise it? Can we still withdraw our offer?"

"Uh......"

A group of people from Nike were discussing something.

Just as Zhuang Yu expected, they did not really value and respect Zhuang Yu, and everything was just for the sake of profit. Deep down, they did not think Zhuang Yu was worthy of such a contract, and were even more unwilling to make an additional offer for Zhuang Yu.

But are we just going to watch Zhuang Yu renew his contract with Anta?

What if Zhuang Yu does not become another Derrick Rose? Even if he does not become stronger in the future, but just maintains his current state, he will be a player at the same level as James, Kudos and Durant in the next few years. What's more, he has the huge Chinese market behind him.

They would be unwilling to give up Zhuang Yu.

"Everyone... Adidas and Under Armour should have received a response as well. I wonder what they think now?"

Someone suddenly said.

Suddenly, a group of people raised their eyebrows.

Yes, I only think about Anta, how could I forget about Adidas and Under Armour.

What if we give up raising our offer, and Adidas or Under Armour raises their offer and signs Zhuang Yu?

For a moment, everyone felt a headache.

If they give up raising the offer and Zhuang Yu renews his contract with Anta, then it might be OK. After all, Anta is still far behind Nike, and it will take more than one or two years to catch up with Nike, or rely on Zhuang Yu alone.

But what if Zhuang Yu was signed by Adidas or Under Armour?

Under Armour is still a little bit worse, after all, it is still a younger brother.

But Adidas is a behemoth, and they are really worried that Adidas will sign Zhuang Yu at any cost.

These guys are all brainless, otherwise they wouldn't have given Rose such a sky-high contract in the first place.

Oh, trouble!

......

at the same time.

Adidas and Under Armour are also discussing this internally.

But it was a little different from what the people at Nike thought. Adidas did not intend to make an additional offer, but was willing to provide Zhuang Yu with some additional benefits, such as providing him with a private jet, just like what it did with Rose.

Of course only the right to use.

On the contrary, Under Armour decided to make an additional offer after some discussion. They planned to increase the offer contract to 8 years and US$3.2 million.

Compared with the 7-year, US$2.8 million contract they previously offered, the total value has increased by a full US$4000 million.

And other conditions remain unchanged.

......

Soon, three companies offered new quotes to Zhou Zhiming.

As a result, Nike increased its offer to 10 years and $3.5 million.

Adidas did not change the contract, but added a clause that would provide Zhuang Yu with the right to use a private jet. However, some restrictive clauses were added, and Zhuang Yu needed to meet a series of terms before Adidas would fully execute the contract.

The sky-high contract that Adidas gave to Rose before was actually not cost-effective. It also included a series of restrictive clauses. For example, if Rose's condition declined, Adidas had the right to deduct part of the incentive clause amount.

However, Adidas did not do so in the end, but chose to implement the full amount.

This certainly earned Adidas a lot of praise, but losing money is definitely a loss, so they don't plan to do this a second time.

Under Armour's award is 8 years, $3.2 million, and still includes a 0.8% equity dividend.

"I didn't expect Under Armour to be so willing to invest so much."

After seeing and comparing the three new quotation contracts, Zhou Zhiming was a little surprised. The new contracts with Nike and Adidas were expected, but he did not expect Under Armour to be so willing to spend.

This is a big investment.

But if you think about Under Armour's current situation, it's not difficult to understand.

They are not stupid or rich, but the current situation of Under Armour is not optimistic. Their revenue is growing, but it only grew by 3% in the first half of this year, while the net loss reached 2600 million US dollars, and the stock price has also fallen a lot.

Obviously, Under Armour needs to do something to boost its stock price and turn losses into profits, and signing Zhuang Yu is a good way to do that.

That's why they are willing to spend so much money.

But no matter what the reason was for Under Armour, looking at the quotation contract in front of him, Zhou Zhiming would be lying if he said he was not tempted.

But we still have to wait for news from Anta.

......

Anta did not make Zhou Zhiming wait too long.

Just one day later, Li Chengdong invited Zhuang Yu and Zhou Zhiming again and put a new quotation contract in front of them.

Li Chengdong said solemnly: "This is our greatest sincerity."

Zhuang Yu and Zhou Zhiming looked at each other without saying much. They took the quotation contract and looked through it.

I have to say that Anta is indeed very sincere.

This new contract is still a lifetime contract, but Anta has increased the endorsement fee to US$2.1 million, an additional US$5000 million, and has also increased the dividend rights of the Yu series brand to 10%.

And there are not so many restrictions in it.

They are also well aware that Anta's own size and brand awareness are far inferior to Nike and Adidas, so they must show greater sincerity than Nike and Adidas.

Although the endorsement fee of this contract is still not as high as that of Nike, Adidas and Under Armour, it should be noted that the 10% dividend right of the YU series given by Anta is not a small amount.

And it’s a lifetime contract.

In other words, as long as the Yu series exists, Zhuang Yu will still have the right to dividends, while the 0.8% dividend right given by Under Armour is only within the contract period. Once the contract between Zhuang Yu and Under Armour expires, Under Armour will take it back.

When Zhuang Yu and Zhou Zhiming were looking at the contract, Li Chengdong stared at them. However, to his disappointment, he did not see any joy on Zhuang Yu and Zhou Zhiming's faces.

To be honest, he himself felt that this contract was exaggerated.

Anta Company has mobilized all its resources in the past two days and finally found out the offers made to Zhuang Yu by Nike, Adidas and Under Armour.

Of course, it's just the previous quote, not the latest quote.

Therefore, Li Chengdong knew that the endorsement fee of this contract might not be that high, but the dividends would definitely be enough, and it was a lifetime contract without so many restrictive clauses. For Zhuang Yu, it was actually more secure than signing with Nike, Adidas, and Under Armour.

"Isn't that enough?"

Li Chengdong frowned.