Coach, I want to play football!

"Your backpack is still not broken even after carrying it~"

Somehow, Eason Chan's song sounded in Ye Qi's mind.

The requirements for the backpack Ye Qi are actually not high, as long as it can hold things.

Of course, this is a typical straight male thought.

"Thank you~" Ye Qi leaned over and kissed Elena's cheek.

"You're welcome, dear."

"Although I know you don't value brands and things like that. You have few luxury goods. This is rare among professional players. Even the 911 you bought was a gift to me."

"But you have to understand that as a professional player, or a star, your attention is bound to not be low, so you have to maintain your own image."

Elena said as she cut a piece of steak for Ye Qi.

"First of all, your clothing must keep up with the trend, and then it must be a well-known big brand, which will help increase your commercial value. At that time, whether it is negotiating cooperation or endorsing a fashion brand, it will be helpful."

"Besides, with your current income, there is no problem wearing brands such as LV and Gucci."

"Only if you are willing to invest, then... your income will increase."

"You always know Beckham, right?"

Ye Qi nodded, not knowing where Xiaobei plays football.It is no exaggeration to say that most rural people in China who do not watch football or understand football have heard of the name Beckham.

In addition to his popularity as a star, the key is... he's handsome!

"His results and performance are not the best, but his commercial value must be the highest among players."

"So we have to fully tap your commercial value. Of course, this does not prevent you from playing football. You just need to improve your personal image and leave the rest to me. But don't worry, in order to ensure your competitive status, in the future Arranged commercial activities will avoid your training and competition time periods as much as possible."

Ye Qi is still relieved about Elena and will not worry about becoming a tool for her business to make money.

After all, the two are not only players and agents, but also lovers.

And after so many years, Ye Qi knows Elena well. She is not the kind of person who does everything for money.

Ye Qi naturally has no objection to Elena's plan, and besides...this backpack is really not cheap.

In his opinion, these luxury brands are just like that. The brand designs are very ordinary, and some even have designs that are so exaggerated that they lift the lid of the sky.

The workmanship, quality and even raw materials are very ordinary, and there are often strange cases where the quality of high-quality imitations is much better than the quality of genuine products.

Therefore, the brand premium is particularly serious. Apart from the brand logo, do you think these luxury goods are really worth the price?

In Ye Qi's opinion, it's definitely not worth it. It's just cutting leeks...

Those who have money don't care, those who don't have money can't afford it, and those who have a little money grit their teeth and buy it to satisfy their vanity.

These European luxury brands are incredibly profitable. After all, if they buy you a fertilizer and urea bag, then change it into a so-called tote bag, and put their logo on it, they can turn it from a waste product into a luxury product worth thousands or even tens of thousands. .

A lot of money!

"So in the future, in addition to the necessary clothing and accessories from sponsors, I will also buy some luxury clothes and bags. I might be able to get endorsements for these luxury goods by then. The endorsement fee they give is not a small sum. number."

"Just in time, Zara's contract has expired. Let's see if we can get Gucci's endorsement..."

Ye Qi thought for a while, since he was cutting leeks, why not do it himself?

Ahem, cough, cough, I can't talk about cutting leeks, but... fashion!Convey your own fashion ideas!Share your own design ideas..........

It's not unusual for players to create their own fashion brands, let alone luxury goods.Speaking of general sports brands, the most successful one is naturally the "Jordan" brand created by former NBA star and Nike.

China also has a brand created by the prince of gymnastics. It seems that Japanese star Keisuke Honda also has his own perfume brand?

"You said... Is it possible for me to create a fashion brand myself? No! Create a luxury brand?" Ye Qi thought of this and said to Elena.

Elena was stunned, "Isn't your brain circuit... too strange?"

"I told you about fashion endorsement, you have to create a luxury brand yourself. Then why don't you create a club now that you are playing football!"

Um...it seems that Ye Qi actually has a club? !

At this time, Elena remembered that although Ye Qi did not create a team, he had bought a club!

And it’s a La Liga team in the five major leagues!

It seems like...it's not impossible?

"No, even if you start a business, someone has to pay for it. If customers don't like it, or it's a new brand and has no appeal, won't it go bankrupt soon?"

"Besides, it's difficult to build a fashion brand from scratch. And you also want to build a luxury brand. Has China ever produced any famous luxury goods?"

In Elena's impression, there seems to be no luxury brands in China, and this segment is almost monopolized by Europe and the United States.

"Hey, let the professional people handle the professional matters! As long as we are responsible for the big things, don't worry, and leave the details to the professional operations team!" Ye Qi said.

He thought for a while: "It's easy without being famous. I'll do it myself. Anyway, there are no endorsements of luxury goods now, so I just wear it myself and hang out in front of the media every day."

"As long as the quality is good and the design is beautiful, we can still hire some professional designers, and then spend money to go to major fashion weeks for road shows, mainly to make them look familiar!"

"Then I will give it to some of my close teammates, stars, or even their girlfriends, wives, family members, etc., and finally make it bigger and stronger, and create greater glory!"

Elena: "............"

"With your current popularity, it's not a big problem to establish a fashion brand. After a few years of accumulation, you might be able to gain some popularity. But luxury goods... it's probably going to be difficult."

Ye Qi said: "If you want to do it, you have to do it big. Anyway, the money sitting in the bank account is still earning interest, so why not give it a try."

“And only luxury goods are easy to cut and have design beauty and influence.”

Although I want to cut the leeks, I can't say it, otherwise... what do you want the leeks to think?

"As long as the profit margin increases in the future, we can go public. If we have accumulated enough money, we may be able to acquire some traditional luxury brands that are having a hard time and directly build a luxury fashion group."

Elena was surprised, "Didn't you expect that your target was lvmh Group?"

"What the hell?" Ye Qi was even more surprised than she was.

"LVMH Group is the Moët Hennessy Louis Vuitton Group, the largest luxury goods group in the world. In addition to the famous LV, it also owns Hennessy, Guerlain, Dior, Givenchy, Loewe, Celine, Fendi, and Tiffany , Bulgari and other internationally renowned luxury brands.”

"Oh..." Ye Qi seemed to be really awesome upon hearing this.

"It doesn't have to be that big. It's enough to acquire Gucci, Armani, Prada, etc."

Elena: "???"

Do you have any misunderstanding about the word "big"?