NBA: I haven't played a game but I'm full of talent

Chapter 107 Sneaker endorsement, millionaire!

Phoenix.

Ling Yang and Bill Duffy were sitting in a conference room inside the arena, waiting for the official arrival of the negotiators.

After Ling Yang started to start, he let Bill Duffy start contacting advertisers.

The first thing Bill Duffy came into contact with was the major sports brands.

Most of the first endorsement contracts that nba players get are sneakers, because this is the industry with the most obvious vested interests in advertising, and it is also the industry with the most affordable price.

A good sneaker endorsement contract can increase a player's advertising value.

After Lingyang started to get in touch with the endorsement, many manufacturers immediately expressed their strong interest.

Such as the loss of Yao Ming's hook, such as Reebok, which has tasted the sweetness from Yao Ming's endorsement, and Adidas, which is hoping to expand its influence in the nba.

Including Converse, AJ, etc., all have contact with Bill Duffy.

There are also brands in China that have had initial contact, but have not gone deeper.

Most Chinese brands have not officially entered the NBA at this stage, and they are still not bold enough to offer high prices to NBA players.

After all, in terms of brand influence, there is still a clear gap between Chinese brands and international giants at this time.

So even Li Ning, who is the loudest at this time, is not sure if he can really achieve that effect if he spends a lot of money to sign NBA players.

After Lingyang joined the NBA, for the Chinese market, all the major sneaker manufacturers have made offers.

For example, when Gouzi signed with Lingyang Suns, he applied for a 3-year, 500 million dollar contract, but Lingyang refused decisively.

After Adi performed well against the Mavericks and Nick in Lingyang, he offered a three-year, $3 contract, which Lingyang also refused.

Sunplus once asked Bill Duffy to offer a one-year short-term contract of $1 million to the two manufacturers, but the two manufacturers did not agree.

After learning that Lingyang only wanted to sign a short-term contract, and the price was high, all major manufacturers began to wait and see.

Afterwards, it happened to be the time when the performances of Suns and Lingyang fluctuated, so the merchants waited and watched even more.

Then, after Sunny started to make the debut, and after the popularity of the debut continued to rise steadily, these sneaker manufacturers began to start contacting again.

With Ling Yang continuously scoring double-doubles in different games, coupled with all kinds of explosive dunks, the quotation has also increased.

Finally, after the NBA official announced that Ling Yang became the first player invited to participate in the slam dunk contest, the major manufacturers couldn't hold back.

Ling Yang's dunking ability has been unanimously recognized by the outside world after he completed wonderful dunks time after time.

Under such circumstances, Ling Yang's participation in the slam dunk contest is generally believed by the outside world to have an outstanding performance.

With such a good opportunity to appear, coupled with the Chinese market behind it, Ling Yang's endorsement has become the object of competition.

The one who came today was the one with the higher offer.

"Two, we are not late."

Outside the meeting room, a middle-aged man knocked on the door, and then a group of three walked in together.

"Of course, there are still 10 minutes before our agreed time." Bill Duffy stood up, and then began to introduce the two sides.

"Ling, this is Mr. Hunter, Mr. Jeris and Ms. Ariel from AJ. I don't think I need to introduce this one."

….Ling Yang followed Bill Duffy's introduction and looked over. There were two men and a woman. The leader was the middle-aged man who just knocked on the door. He was in his forties, and the man and woman beside him were both in their thirties. look.

Of course, Ling Yang is only a rough guess.

After all, the ages of these people are really hard to guess.

For example, he never knew how old Uncle Mu and Emperor Auden were, they seemed to be the same age.

"Of course not, nba new star, Ling! The protagonist of our visit this time." Hunter laughed at this time.

Several people shook hands and sat down.

At this time, Hunter took the lead and said: "Ling, I am very glad to be here to discuss cooperation with you. I think you should know about AJ that Michael and this brand have conquered the entire league.

In recent years, we have started to sign other NBA stars. Carmelo Anthony was the first star we signed besides Michael, and we signed Chris Paul last summer.

And you, will be the third player we hope to sign. "

At this moment, Hunter looked at Ling Yang with a smile on his face and said:

"Before coming here, Michael specifically told me that he thinks you are the player who can best interpret the brand story of AJ, you know he once publicly said the same thing to the media.

If you can put on aj's shoes to participate in the dunk contest, it will definitely be a good story. "

Ling Yang smiled and nodded, then said directly:

"So, Mr. Hunter, let's talk about your contract offer. This is the most important thing, right?"

"Of course!" Hunter was slightly surprised to see Ling Yang's calm appearance.

Before, he always thought that Lingyang did not choose to endorse the brand because Bill Duffy wanted to maximize the commercial value of Lingyang.

Now another thought flashed in Hunter's mind, could this be Ling Yang's idea?

Then, soon he was sure.

Because the two parties have actually had several rounds of contact before, so at this time, Hunter did not talk about those falsehoods, but directly talked about the most core content.

"Ling, the seven-year $7 million contract is absolutely full of sincerity, and I believe this is also the reason why I can sit here.

You have to know that this was the offer for Carmelo Anthony at the time, and he is already a top ten scorer in the league this season.

And Chris Paul, even lower than this contract price. "

When Hunter finished speaking, Ling Yang just said calmly: "The price is too low, and the term is too long."

"I can only accept a three-year contract at most."

Hunter looked at Bill Duffy, and after discovering that Bill Duffy didn't express his opinion, Hunter confirmed his previous thoughts.

This should indeed be Ling Yang's own idea.

"If it's three years." Hunter pondered for a while.

"Ling, then we have to lower the price for a single year."

"3 million dollars in three years."

After Hunter finished speaking, Ling Yang did not speak, but looked at Bill Duffy.

The reason why Ling Yang is sitting here is just to show his position, he is really unwilling to sign a long-term contract.

Because Ling Yang knows very well that with his innate ability, of course the most important thing is the bonus of cheats, he will grow very fast every year.

….If possible, Lingyang even wants to sign for only one or two years, but obviously, no brand chamber of commerce would be willing.

As for the specific contract amount, Sunplus and Bill Duffy had already reached a preliminary discussion consensus, and the discussion of these details was of course handed over to Bill Duffy.

Otherwise, what is the use of a broker?

Bill Duffy took over the conversation at this moment: "Mr. Hunter, the annual amount cannot be changed, 3 million dollars for 1800 years. At the same time, if Ling wins this year's slam dunk contest championship, he needs a reward of 200 million dollars."

"No, it's impossible!" Hunter immediately shook his head.

"No brand owner will sign such a contract. When the number of years is reduced, the average amount must be reduced."

Hunter is striving, but Bill Duffy is not letting go.

……

Afterwards, Ling Yang sat in the meeting room, listening to the tug-of-war between the two.

During this period, Hunter made two phone calls alone.

There was even a period of time when Bill Duffy expressed his intention to end the negotiation and talk to other brands.

This is obviously a somewhat lengthy process.

Ling Yang, who was bored, even came to the system and started a simulation training game.

It's a pity that the systematic training can't pass the time, and there is not much change in the real time.

Just when Ling Yang felt like he was about to yawn, the two parties finally reached a consensus.

3 million U.S. dollars in 1600 years, but if Ling Yang wins the slam dunk contest, the reward will be 400 million U.S. dollars.

In fact, this can still be regarded as a big contract of 2000 million dollars.

It's just that such a contract is easier for AJ to accept, because the 3-year contract of 1600 million US dollars is indeed lower than the previous 600 million a year on average.

Then the reward of 400 million US dollars was only available after Ling Yang won the slam dunk contest.

And if Ling Yang really won the slam dunk contest, it would be equivalent to an increase in popularity and popularity.

For aj, this reward amount is also acceptable.

As for Ling Yang, it is also a small step back. If you want to get this reward, you have to perform better in the dunk contest.

Out of confidence in Ling Yang's ability to dunk, and seeing that the total amount has not changed, Ling Yang also let go.

"Happy cooperation!

"

A preliminary cooperation intention was reached, and smiles appeared on the faces of several people.

Of course, formal contracts are not signed so quickly.

AJ needs to go through their legal procedures, and Lingyang, Bill Duffy also needs to deliberate on the contract.

That's probably how things settled down, though.

So that day, Ling Yang put on the sneakers brought by Aj.

Of course, this is not a custom shoe or a signature shoe.

In Lingyang's first contract, there is no such clause.

This is an air jordan xx launched in February last year, which belongs to the normalized sneakers sold by aj in the market.

At the same time, Hunter also said that the air jordan xⅪ, which will be launched this year, will be Ling Yang's boots when participating in the dunk contest.

In the company's plan, Air Jordan XⅪ will be listed at the end of February, just after Lingyang participated in the All-Star Weekend.

It is most suitable for Ling Yang to appear in the dunk contest.

Five days later, the two parties went through all the procedures, and under the witness of media reporters, the signing was officially completed!

Of course, the details of the signed contract have not been announced to the public. AJ only announced that this is a three-year contract, but the specific amount has not been announced.

And Ling Yang also received the first-year endorsement fee after signing the contract, which was 533.33 million US dollars.

Ling Yang took a look at the exchange rate. One US dollar is 8.0675 yuan to Huaxia currency. If it is converted into domestic Huaxia currency, he has earned 4302 million yuan?

It's so cool!

That's how you become a multi-millionaire!And it's still tens of millions.

Then, Ling Yang complained secretly in his heart, the damn tax rate in the United States is really dark!

NBA: I haven't played a game but I'm full of talent.

Shangliang Zhengzheng reminds you: remember to collect after reading

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