Rural Shennong

Liang Ying smiled bitterly: "Boss, have you ever thought about how much impact it will have on the existing skin care product market once our product goes on the market?"

"I dare say the impact is absolutely disruptive."

"Our product has such a good whitening and moisturizing effect, and its wrinkle-removing ability is so amazing."

"There is absolutely no product on the market that can compare with ours, not even the main skin care product of Summer Leaf Grass."

Chen Ping interjected: "I forgot to tell you that our products can not only whiten, moisturize and remove wrinkles, but even small scars can slowly heal after long-term use."

Liang Ying was shocked, staring straight at the jar beside Chen Ping.

After being stunned for a long time, Liang Ying raised her hand and slapped her forehead heavily: "Boss, this... this is even more terrifying!"

"Think about it, if you were a manufacturer of a major cosmetics brand, would you be willing to give up your market share in the face of an opponent like us?"

"Those big brands will definitely try to bribe our executives to get the formula."

"But more than half of our formula has been known to all the executives in the factory."

"Just the mysterious two-kilo bag of ingredients left."

"As long as you trace it carefully, it is not difficult to trace the manufacturer of that ingredient. Wouldn't it be easy for others to imitate it?"

Chen Ping looked a little weird.

easy?Just kidding.

Not to mention that he can't replicate it with the best aloe vera.

Just the two-kilogram paste was made by Chen Ping at the Happiness Milk Factory in Lingnan, using top-quality cucumber and top-grade Artemisia annua.

Otherwise, Chen Ping would not pick out a finger of raw material when he opened the bag and directly taste the taste with his mouth.

The beauty effect of the best cucumber is quite strong. Now there are many regular customers of Pingxin Restaurant in Lingnan, and there is a tradition of buying two slices of cucumber and applying it on the face before eating.

Not to mention the top-quality Artemisia annua, which has strong pain-relieving, scar-removing, and anti-oxidant effects, and is the main drug for making Qinghao Zhitong Pills.

The addition of top-quality Artemisia annua not only removes scars, but also eliminates chemical preservatives, so that skin care products have almost no side effects and have a longer shelf life.

Even if some people can secretly get some top-quality aloe vera from the employees of Happy Farm.

No one can get the raw materials in two kilogram bags.

Anyone who wants to go to the Lingnan Xingfu Milk Factory to get this will definitely have a bad head and blood.

Chen Ping would not explain these secrets to Liang Ying.

"Sister Liang, you don't have to worry about these things. I have a very good relationship with the boss of the factory that produces the raw materials in bags. That boss won't leak the secrets."

Sister Liang sighed helplessly: "Boss, the world is difficult and dangerous, and people's hearts are unpredictable!"

She doesn't think that under the huge offensive of money, no one can stick to the bottom line.

Let's talk about a factory that makes ingredients, whoever sells raw materials is not selling.

Chen Ping waved his hands and said, "I know what's going on, Sister Liang, you just need to control the production process well."

In fact, Chen Ping had a secret intention in setting up this link.

Once someone went to Lingnan to find Chenxi Pharmaceutical Factory to buy raw materials at a high price, Chen Ping would immediately receive the news.

That means that the senior executives of Dongling Beauty Cosmetics have already leaked the formula, and Chen Ping can calmly lay out the layout and catch the ghost.

Liang Ying saw that Chen Ping was so stubborn, so she stopped saying anything. There were still so many executives who knew the formula, and she said that no amount of money could undo the hidden risks.

"Boss, I plan to redesign the packaging, especially the means of anti-counterfeiting."

Chen Ping nodded: "You can have this, we are not afraid of the formula being leaked, but we are afraid of someone counterfeiting it."

"how do you want to do it?"

Liang Ying didn't think much about it, she opened her mouth and said, "First of all, it's sealing, I plan to use that kind of one-time destructive sealing."

A one-time destructive seal is a one-piece seal, and many high-end cosmetics use this type of seal.

In fact, the more common is alcoholic products.

That is, the mouth of the bottle is integrated with the body of the bottle, and the opening needs to be pried open with a small iron piece, and it is impossible to put it back again.

Chen Ping became interested: "And then?"

Liang Ying continued: "Then there is the anti-counterfeit QR code."

"Each bottle of product must be added with an independent QR code, which can only be seen after opening the destructive seal."

"This QR code can be queried on our website!"

Chen Ping was a little strange. He found that Liang Ying was gnashing her teeth when she said this.

"Sister Liang, how do you know so much about this?"

Liang Ying said embarrassingly: "A few years ago, I produced some lipsticks and nail polishes, and the appearance imitated the appearance of big brands."

"Some I can imitate, some I can't imitate at all, and those that cannot be imitated are the methods I mentioned."

Chen Ping suddenly realized that Liang Ying had been a thief for a long time, and had learned how to prevent theft.

This kind of black history is of course disgraceful. Liang Ying quickly explained: "Now the products produced by our factory are not imitated. After all, imitation is not a long-term solution."

Chen Ping smiled and said, "I understand, I understand!"

For small brands, if they want to open up the market and establish channels, it is inevitable to use some messy means at first.

"Sister Liang, whatever business we want to do, we should do it openly, and we can't imitate others in the future."

"If we want to imitate, it is others who imitate us, which shows that our products are good enough."

Liang Ying is confident to solve the problem of anti-counterfeiting, but she still has to face the problem of product promotion.

"Boss, there are too many skin care products on the market now."

"The smell of wine is also afraid of deep alleys. If we want to quickly expand our market influence, it is best to find a celebrity endorsement."

It's not the first time she mentioned this matter, Liang Ying had said this when Chen Ping first started making skin care products.

Chen Ping stood up and said, "Leave this to me. You should pay close attention to anti-counterfeiting and find a manufacturer to design the packaging. Do you have any other questions?"

Liang Ying thought for a while: "What's the name of our skin care product?"

Chen Ping pondered for a moment: "Just call Dongling Skin Cream."

"Don't we have other best-selling products?"

"If our skin care cream is bought well, it will also drive the improvement of the overall brand."

The other products Chen Ping mentioned are lipstick, nail polish, mascara and eye shadow glitter.

These low-end beauty products are different from skin care products and have no special effects.

The production process of large manufacturers and small manufacturers is almost the same, and some large manufacturers even find small manufacturers to produce as OEMs to reduce production costs, and then put their own brands on them for takeaway.

Hundreds of dollars and tens of dollars, the difference is in brand influence and packaging design, and there is no difference between selling high-priced products and collecting IQ tax.

Liang Ying was very helpless: "Boss, you should change the name again, I'm afraid that the products we produced before will lower the grade of skin care products."

Chen Ping was very stubborn: "It's okay, as long as I find a big star to endorse, our products will be up there immediately."

"If you are afraid that those products will bring down the overall quality of our brand, then you should hurry up and redesign the packaging of those products before the face cream goes on the market, just make it a little taller, and don't be afraid to spend money."