Rural Shennong
Chapter 432 Pricing
The wine bottle made by Lei Jialan is an imitation porcelain bottle made of milky white glass, with a capacity of [-] milliliters, which is six taels.
The current high-end wine on the market, in the Lingnan area, is the Lingnan Five-Star Special Qu, which is packed in a catty, and it is the biggest rival of Tangpu Zhenjiu.
Lei Jialan thought for a while: "The ex-factory price of Yang's family is [-] bottles, and the market generally sells for [-]."
"In a five-star hotel like Caiyundian, it usually sells for two hundred.
"Let's say it's one hundred and fifty. It's 15 yuan and one tael after calculation."
"I think, let's also set a price of 15 yuan for a tael, and a bottle of six taels for 90 yuan, how about it?"
The technical director nodded and said: "I think it's feasible, our wine is much better than Yang's wine."
"If it weren't for our brand influence, it would be too far behind the Yang family's Lingnan special song, and people would buy it even if it was set higher."
Chen Ping said calmly: "Why do we compare wine from the Yang family? Are they comparable to us?"
"Since sooner or later we will compete with the Yang family for the market, then we should have confidence in our products and show our due arrogance."
"I think a bottle of 160 is not bad."
"It's Liuliu Dashun again, and it's Baba Dashun again. This number is auspicious!"
When Chen Ping said this, not only Lei Jialan and Director Liu, but also the other winery employees present were all stunned.
Lei Jialan came back to her senses, and quickly said: "Chen Ping, you should know the truth that haste makes waste."
The most expensive outside of Lingnan Tequ is only two hundred, and it is still in the Caiyundian Hotel.
Our wine is going to be sold in restaurants, and there are only six taels, so we only sell it for 160, only a fool would buy it.
"If you calculate the cost, even if we sell a bottle for 90 yuan, we have already made a lot of money."
"It won't be too late to raise the price after word of mouth of our wine spreads!"
Chen Ping couldn't deny Lei Jialan's thoughts.
As for the pricing problem, he thought about it after brewing the wine: "It is easy to reduce the price and difficult to increase the price. Our wine is so good, and it is sold at a cheap price. It is an insult to the quality of this wine."
"I just want a high starting point and high profits."
"How about this, you give me the ex-factory price of 90 yuan a bottle, and I retail for 160, and I will pay for it!"
Lei Jialan rolled her eyes: "You are also the major shareholder of the winery, no matter how expensive the ex-factory price is, you will lose money if you can't sell it!"
Lei Jialan and everyone in the factory felt that the price Chen Ping set was too unreliable.
But Chen Ping insisted on going his own way.
It was Xu Xinyi who thought the same as Chen Ping, and she was even more radical than Chen Ping.
These days, because the supply of drinks has been cut off, the Pingxin restaurant in Yuncheng is almost out of business.
"160?" Hearing Chen Ping's quotation, Xu Xinyi shook her head and said, "Well, this price is much cheaper than I imagined."
"But even if it costs 160, not everyone can drink our top-quality wine."
Chen Ping said in amazement: "What are you going to do again?"
Xu Xinyi said indifferently: "You hands-off shopkeeper, you have no idea how difficult the restaurant is now."
"Where is it like me, thinking about how to use this wine to bring our restaurant back to life every day."
Chen Ping had too many things to do, so he really neglected the restaurant.
He laughed dryly and said, "Isn't the restaurant business over there in Jiang'an always doing very well, and we're not far behind."
Xu Xinyi snorted coldly: "How big is Jiang'an? If we can't even solve the problem in Yuncheng, let alone gain a foothold in the entire Lingnan Province, and even the national catering market."
After chatting with Chen Ping, Xu Xinyi posted a message in her circle of friends.
Also asked Peng Lanxin to do a wave of publicity on her consumption focus.
The content of the promotion is roughly as follows.
From now on, Pingxin Restaurant will cancel the rule of bringing your own alcoholic beverages.
Because there is wine in the tavern, and it is a new wine that is rare in the sky and hard to find on the ground.
The price of the new wine is 160, and the production is limited. If you want to buy it, hurry up.
Regular customers who saw the news felt that Pingxin Restaurant was crazy.
"It's just such a dilapidated restaurant that's about to turn yellow, and you don't allow your own drinks, why buy 160 new tasting wines?"
"Is the boss out of his mind?"
"I quit the group, what is this posting, it's a mess."
Many customers have withdrawn from the customer base established by Xu Xinyi.
Only a very small number of customers who have a soft spot for the top-quality dishes of Pingxin Restaurant have not left the group.
But these people are not interested in the so-called new wine promoted by Pingxin Restaurant.
Just kidding, 160, the drink has an excellent reputation, and the Lingnan five-star special tunes that are widely accepted by the public do not need to be so expensive.
The feedback from Peng Lanxin was not very good either.
Xu Xinyi is as stubborn as Chen Ping, and still goes her own way. They both have absolute confidence in Tangpu Zhenjiu.
Customers entering Pingxin Restaurant only need to have consumption receipts, and real-name authentication is not required.
Therefore, there is a mixed bag of fish and dragons in the group, some are real consumers, and some have ulterior motives.
For example, Yu Wenda's secretary Fang Lili is one of them.
The last time Yu Wenda suffered a big loss at Pingxin Restaurant, he lost all face and kept holding a grudge, waiting for an opportunity to retaliate.
Seeing that Pingxin Restaurant was on the verge of closing down under the sanction of Yang Hanye, he felt better.
But the Pingxin restaurant was not yellow all day, and the anger in his heart was always suffocated and uncomfortable.
Knowing the situation reported by Fang Lili, Yu Wenda laughed loudly: "The one surnamed Chen is digging his own grave, I think he really doesn't want to do it anymore!"
Sitting in Yu Wenda's arms, Fang Lili put her arms around his neck and said, "Young Master Yu, once the news was announced, many people left the group."
"Only a few people don't believe in evil, and they still have to eat at noon."
Yu Wenda laughed and said: "Their store dares to do this, it must arouse the anger of their old customers."
"Come on, let's just go and see their jokes."
Fang Lili rolled her eyes: "Young Master Yu, you are right, there will definitely be customers who are dissatisfied with the situation where Pingxin Restaurant smashes its own brand."
"But there is no guarantee that some customers can't help but want to make trouble. Why don't we add fire to them?"
Yu Wenda quickly asked: "What good solution do you have? As long as it can make Pingxin Restaurant bad luck, you can just say it."
Fang Lili whispered a few words in Wenda's ear.
After hearing this, Yu Wenda immediately smiled: "Lily, you are really my female Zhuge, I will do as you say."
Xu Xinyi not only promoted it on the Internet, but also hung a newly printed painting on the entrance of the three Pingxin restaurants.
The colorful paintings are very large and eye-catching, and everyone who enters the store can see them.
But none of the customers took Tangpu Zhenniang seriously.
Near noon, a few waves of customers came to the store, found a seat, sat down and ordered food. While waiting for the food to be served, they started talking about the colorful painting seen at the door.
The colorful paintings are designed and printed very beautifully, but the name of Tangpu Zhenniang has never been heard of by anyone.
"Tangpu Zhenjiu? What kind of wine is this, have you heard of it?"
"I've never heard of it, but I've heard about Tangpu. It's a small village on the outskirts of the city. Our family has a poor relative who lives there."
"Pfft~! A bottle of six taels of wine, if you dare to call it worth 160, Lingnan Five-Star Special Song wouldn't dare to sell it like that, would you?"
"Their restaurant is really cautious. The decoration of the store is not good, and the wine sales are even more outrageous than Caiyundian."
There was a table of guests complaining: "Why are you not allowed to bring your own wine? Such a good dish without wine, what a disappointment!"
"I thought the news in the group was a joke. If I had known it was true, I wouldn't have come."
The current high-end wine on the market, in the Lingnan area, is the Lingnan Five-Star Special Qu, which is packed in a catty, and it is the biggest rival of Tangpu Zhenjiu.
Lei Jialan thought for a while: "The ex-factory price of Yang's family is [-] bottles, and the market generally sells for [-]."
"In a five-star hotel like Caiyundian, it usually sells for two hundred.
"Let's say it's one hundred and fifty. It's 15 yuan and one tael after calculation."
"I think, let's also set a price of 15 yuan for a tael, and a bottle of six taels for 90 yuan, how about it?"
The technical director nodded and said: "I think it's feasible, our wine is much better than Yang's wine."
"If it weren't for our brand influence, it would be too far behind the Yang family's Lingnan special song, and people would buy it even if it was set higher."
Chen Ping said calmly: "Why do we compare wine from the Yang family? Are they comparable to us?"
"Since sooner or later we will compete with the Yang family for the market, then we should have confidence in our products and show our due arrogance."
"I think a bottle of 160 is not bad."
"It's Liuliu Dashun again, and it's Baba Dashun again. This number is auspicious!"
When Chen Ping said this, not only Lei Jialan and Director Liu, but also the other winery employees present were all stunned.
Lei Jialan came back to her senses, and quickly said: "Chen Ping, you should know the truth that haste makes waste."
The most expensive outside of Lingnan Tequ is only two hundred, and it is still in the Caiyundian Hotel.
Our wine is going to be sold in restaurants, and there are only six taels, so we only sell it for 160, only a fool would buy it.
"If you calculate the cost, even if we sell a bottle for 90 yuan, we have already made a lot of money."
"It won't be too late to raise the price after word of mouth of our wine spreads!"
Chen Ping couldn't deny Lei Jialan's thoughts.
As for the pricing problem, he thought about it after brewing the wine: "It is easy to reduce the price and difficult to increase the price. Our wine is so good, and it is sold at a cheap price. It is an insult to the quality of this wine."
"I just want a high starting point and high profits."
"How about this, you give me the ex-factory price of 90 yuan a bottle, and I retail for 160, and I will pay for it!"
Lei Jialan rolled her eyes: "You are also the major shareholder of the winery, no matter how expensive the ex-factory price is, you will lose money if you can't sell it!"
Lei Jialan and everyone in the factory felt that the price Chen Ping set was too unreliable.
But Chen Ping insisted on going his own way.
It was Xu Xinyi who thought the same as Chen Ping, and she was even more radical than Chen Ping.
These days, because the supply of drinks has been cut off, the Pingxin restaurant in Yuncheng is almost out of business.
"160?" Hearing Chen Ping's quotation, Xu Xinyi shook her head and said, "Well, this price is much cheaper than I imagined."
"But even if it costs 160, not everyone can drink our top-quality wine."
Chen Ping said in amazement: "What are you going to do again?"
Xu Xinyi said indifferently: "You hands-off shopkeeper, you have no idea how difficult the restaurant is now."
"Where is it like me, thinking about how to use this wine to bring our restaurant back to life every day."
Chen Ping had too many things to do, so he really neglected the restaurant.
He laughed dryly and said, "Isn't the restaurant business over there in Jiang'an always doing very well, and we're not far behind."
Xu Xinyi snorted coldly: "How big is Jiang'an? If we can't even solve the problem in Yuncheng, let alone gain a foothold in the entire Lingnan Province, and even the national catering market."
After chatting with Chen Ping, Xu Xinyi posted a message in her circle of friends.
Also asked Peng Lanxin to do a wave of publicity on her consumption focus.
The content of the promotion is roughly as follows.
From now on, Pingxin Restaurant will cancel the rule of bringing your own alcoholic beverages.
Because there is wine in the tavern, and it is a new wine that is rare in the sky and hard to find on the ground.
The price of the new wine is 160, and the production is limited. If you want to buy it, hurry up.
Regular customers who saw the news felt that Pingxin Restaurant was crazy.
"It's just such a dilapidated restaurant that's about to turn yellow, and you don't allow your own drinks, why buy 160 new tasting wines?"
"Is the boss out of his mind?"
"I quit the group, what is this posting, it's a mess."
Many customers have withdrawn from the customer base established by Xu Xinyi.
Only a very small number of customers who have a soft spot for the top-quality dishes of Pingxin Restaurant have not left the group.
But these people are not interested in the so-called new wine promoted by Pingxin Restaurant.
Just kidding, 160, the drink has an excellent reputation, and the Lingnan five-star special tunes that are widely accepted by the public do not need to be so expensive.
The feedback from Peng Lanxin was not very good either.
Xu Xinyi is as stubborn as Chen Ping, and still goes her own way. They both have absolute confidence in Tangpu Zhenjiu.
Customers entering Pingxin Restaurant only need to have consumption receipts, and real-name authentication is not required.
Therefore, there is a mixed bag of fish and dragons in the group, some are real consumers, and some have ulterior motives.
For example, Yu Wenda's secretary Fang Lili is one of them.
The last time Yu Wenda suffered a big loss at Pingxin Restaurant, he lost all face and kept holding a grudge, waiting for an opportunity to retaliate.
Seeing that Pingxin Restaurant was on the verge of closing down under the sanction of Yang Hanye, he felt better.
But the Pingxin restaurant was not yellow all day, and the anger in his heart was always suffocated and uncomfortable.
Knowing the situation reported by Fang Lili, Yu Wenda laughed loudly: "The one surnamed Chen is digging his own grave, I think he really doesn't want to do it anymore!"
Sitting in Yu Wenda's arms, Fang Lili put her arms around his neck and said, "Young Master Yu, once the news was announced, many people left the group."
"Only a few people don't believe in evil, and they still have to eat at noon."
Yu Wenda laughed and said: "Their store dares to do this, it must arouse the anger of their old customers."
"Come on, let's just go and see their jokes."
Fang Lili rolled her eyes: "Young Master Yu, you are right, there will definitely be customers who are dissatisfied with the situation where Pingxin Restaurant smashes its own brand."
"But there is no guarantee that some customers can't help but want to make trouble. Why don't we add fire to them?"
Yu Wenda quickly asked: "What good solution do you have? As long as it can make Pingxin Restaurant bad luck, you can just say it."
Fang Lili whispered a few words in Wenda's ear.
After hearing this, Yu Wenda immediately smiled: "Lily, you are really my female Zhuge, I will do as you say."
Xu Xinyi not only promoted it on the Internet, but also hung a newly printed painting on the entrance of the three Pingxin restaurants.
The colorful paintings are very large and eye-catching, and everyone who enters the store can see them.
But none of the customers took Tangpu Zhenniang seriously.
Near noon, a few waves of customers came to the store, found a seat, sat down and ordered food. While waiting for the food to be served, they started talking about the colorful painting seen at the door.
The colorful paintings are designed and printed very beautifully, but the name of Tangpu Zhenniang has never been heard of by anyone.
"Tangpu Zhenjiu? What kind of wine is this, have you heard of it?"
"I've never heard of it, but I've heard about Tangpu. It's a small village on the outskirts of the city. Our family has a poor relative who lives there."
"Pfft~! A bottle of six taels of wine, if you dare to call it worth 160, Lingnan Five-Star Special Song wouldn't dare to sell it like that, would you?"
"Their restaurant is really cautious. The decoration of the store is not good, and the wine sales are even more outrageous than Caiyundian."
There was a table of guests complaining: "Why are you not allowed to bring your own wine? Such a good dish without wine, what a disappointment!"
"I thought the news in the group was a joke. If I had known it was true, I wouldn't have come."
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