Official Ladder [Grassroots Civil Servants]

When he was about to get off work, Yang Xiayun, director of the Municipal Bureau of Culture and Tourism, came to report on his work and said: "During this period, according to the instructions of the secretary, the Municipal Bureau of Culture and Tourism cooperated with online platforms such as Douyin and Kuaishou to organize and carry out three activities, and the response was very enthusiastic. At present, the total number of votes for the top ten "Singing Chang'an" songs has reached 3.59 million, and the highest "Song of Chang'an People" has more than 6000 million likes and votes. Gao Sheng. The talent introduction plan of "Hundred Excellent Tour Guides" has been enthusiastically received by netizens. Now the number of applicants has exceeded 2. Experience officer', the first batch of 300 people has been in place, Chang'an City has selected 3 people, and other experience officers come from all corners of the country, basically every province. From May 1th, "Chang'an tour" officially started, and many people broadcast live simultaneously, It aroused a lot of heat on the Internet and triggered heated discussions among the people. The experience event was set for 100 days,"

Wang Hongtao said with a smile: "Director Yang, the implementation is very good. Now is the era of 'traffic is king'. As a government in the new era, we must keep pace with the times and do everything possible to create traffic for Chang'an and develop a 'traffic-based economy'. This "Flow" mainly refers to the flow of people, goods, information and capital, etc. The development of a flow-based economy is to bring these elements together to create value in the flow. The pursuit of "flow" in cities should not only include quantity, but also pay attention to quality. Bring more positive energy!

In recent years, a video on the Internet can make some people a "new top streamer", and at the same time make their hometown a new "net celebrity check-in place", and it is also the "traffic" it brings to their hometown. City 'drainage', this is a problem that any city with a goal should think about, and it is also one of the key tasks of your Bureau of Culture and Tourism. Through some positive, interesting and in-depth videos, reshape the good image of Chang'an and let Chang'an Become a hot and warm city, so that people from all over the country are willing to come to Chang'an, and fall in love with Chang'an after coming!

At the same time, we need to use 'flow' to guide 'flow', and make good use of 'beautiful Chang'an resources'.The "fire" of the small video is accidental, an opportunity, and also a "unique trick".Chang'an actually has a wealth of "beautiful" resources, but there are only a few well-known ones. Let the resources be "idle", such as many idioms, allusions, "clear distinctions" and so on. Those internet celebrities have become tourism image ambassadors, attracting "flow" with "flow", which doubles the number of tourists in Chang'an, which is the off-season of tourism, drives the development of tourism business, and makes good use of "beautiful" resources.

It is also necessary to match the 'flow' with 'measures' to calculate the 'long-term bill'.Today, when the 'heat' brought by 'traffic' is easy to 'cool down', only with a long-term perspective, calculate the 'long-term bill', and constantly launch corresponding measures according to time, demand and local conditions, and match the traffic, and make a good 'combination boxing', Let the 'traffic' be more, longer and longer, and the 'beautiful resources' will be fully utilized.Through some combinations, such as the introduction of free tickets at a specific time, it will increase the attractiveness of tourists, and then drive the common development of tourism, catering and other industries.

Finally, we must build a 'popular word of mouth'.Let more people see and come in, but the ultimate goal should be to show rich "connotation" and make people stay.Only by establishing a good reputation can word of mouth be passed on, in order to really attract more tourists and bring back more 'repeat customers'.Therefore, the next move should be reflected in improving its own "connotation", improving service quality, and improving infrastructure; digging its own culture, creating characteristic tourism; strengthening product innovation, launching unique brands; keeping pace with the times, strengthening online experience, To continue to 'drain' the city.

Since the merger and establishment of the Cultural Tourism Bureau, I am quite satisfied with the work. I hope that you will continue to work hard in the next step, and make every effort to achieve the goal of breaking the annual tourism revenue of 3000 billion yuan. Next year, we will reach the grand goal of 5000 billion yuan! "

Although Yang Xiayun felt a lot of pressure, she was full of motivation at the same time, because the project of "Tanghuang City" has already aroused widespread heated discussions among netizens. After the project is completed, it will inevitably trigger a new wave of enthusiasm and attract more tourists to Chang'an.

"Secretary, you have a great talent and a special status. Why don't you write a song for us in Chang'an? It must be very effective!"

Wang Hongtao smiled and said, "Why didn't I know I had this skill? Where did you hear about it?"

"Secretary, the escape plan will be mentioned every time I sing, thank the secretary for his trust, and hand over the 'brightest star in the night sky' to them, the reputation of the secretary has long been spread throughout the country, and netizens are looking forward to the secretary's showing his hand! "

Wang Hongtao thought for a while, and it was nothing more than plagiarism, so he said: "Then you can find a female singer with a sweet and ethereal voice, and I will try to write one. However, we can't spend extra money, we are It would be nice to support her and not charge her fees."

Yang Xiayun smiled and said: "The secretary will make a move. They will definitely rush to grab this opportunity. How can they raise any fees? Copyright fees and usage fees must not be less! There are also plenty of gimmicks, and there are still more than ten days until the end of the month. The solicitation for songs will be held at the end of the month, try to catch up with this wave, and let the heat rise again!"

After Yang Xiayun left, Wang Hongtao thought about it, found a song from his memory, and quickly copied the words.

"possible":

Maybe the sun in the south shines on the wind in the north, maybe time is blown away and disappears without a trace.

Maybe there is only one unforgettable person left in the story, maybe he still smiled innocently in last night's dream.

Maybe there are many wandering souls in Chang'an in the prosperous age, maybe there are a group of lonely people in the Bell Tower Tavern.

Maybe there is a smile on your pillow to warm you in the morning, maybe there are shooting stars in the night sky to shine on you.

Maybe there are people on the walls of Chang'an who vowed irrespective of their vows, and they may have to go to Huaqing to be serious about their love.

Maybe whoever said that he wants to accompany you through the whole life holding hands may laugh and shed tears someday at a certain hour.

Maybe Datang Everbright City will light up the lights for you in your confusion, and it may become a landscape in the beautiful Qinling Mountains.

You may never find anyone you want to believe in, and you may be firm after going through hesitation.

Maybe someone climbed piously on Huashan Road, or maybe the annual rings were suddenly forgotten in the alleys of Huimin Street.

It may take many years to see the past clearly, and there may be a pair of gentle eyes around me at that time.

Maybe whoever said that he would hold hands with you for the rest of his life might laugh and shed tears.

Maybe one day you just meet love one day, and there may always be someone struggling on the road.

Wang Hongtao likes this song very much. There is a reason why it became popular. He changed the city and place names in the lyrics to Chang'an elements.

The song seems to carry people's emotions floating in countless spaces where people may meet.The melody narrated like a folk song is obviously a trickle of thoughts for me to listen to, but I feel that there is an invisible blade poking in the bottom of my heart.

The song seems to be straightforward, but in fact it turns around.The gist of the song is to make yourself understand that even if the world is miserable, even if everything is impossible, you must be firm that there are some possibilities that really exist, and you should not give up your efforts and efforts, and maintain an optimistic attitude. You must see meteors in the night sky, fishing boats lights, and the people around me who accompany me.

When he was about to get off work in the afternoon, Wang Hongtao handed over the lyrics and music of "Maybe" to Yang Xiayun.

Yang Xiayun has studied music, and after just reading it once, she felt that the quality was very high, and she was a little surprised. She lamented that the secretary's ability to not write songs is really inferior!

It is rare for a secretary to have a masterpiece, and this song must be fully publicized so that the secretary can feel a sense of accomplishment and satisfaction. Is there a more important job in the world than this?Could there be a better chance to curry favor with leadership than this?

Yang Xiayun almost trotted back to the office, and three plans appeared in her mind. The first is to invite a famous singer from Chang’an City to perform. The first thing that comes to mind is Zheng Jun. It is most suitable for him to play the chart and lead singer, and perform the male version; The best students are selected from the Conservatory of Music to perform the female version; thirdly, all the entertainment stars from Chang'an and Shaanxi are mobilized to perform different versions to increase the popularity.

With the idea, the most important thing is action, and the most important thing is actual effect!

Yang Xiayun immediately organized the backbone of the unit to work overtime to implement the action of making the song "Maybe" popular.

He also contacted Zheng Jun personally. As a Chang'an native, Zheng Jun has always supported and paid attention to the development of his hometown. He attached great importance to the request made by Chang'an City. He said that he would do his best to help promote his hometown. What is singing a mere song?

It just so happens that Zheng Jun is in Chang'an right now, and he and Yang Xiayun have an appointment to meet at the studio tomorrow.

When he heard that the lyrics and music were written by Wang Hongtao, the secretary of the Municipal Party Committee, Zheng Jun was also dumbfounded. He thought he was going to compose a song by himself. Tourism Bureau, I want to see the song "Maybe" immediately.

When Zheng Jun got the song "Maybe", although he was not particularly shocked, he was also surprised enough. Unexpectedly, Secretary Wang really has two brushes. The materials and ideas are very suitable for promoting Chang'an. I feel more and more that the song is good, and I feel like I want to sit and talk with Wang Hongtao.At the same time, he said that he will use the fastest time to perform this song, live up to Secretary Wang's trust, and use his contacts and influence to promote the song.

After the main task was done, Yang Xiayun contacted Douyin officials again and told them Chang'an's intentions.

When he learned that it was a song created by the party secretary of Chang'an City, Douyin paid special attention to it and immediately reported it to the senior management.

Mr. Zhang gave the highest instruction: Do your best to promote and create multiple copywriting, so that this song will definitely become a hit.

Mr. Zhang thought, this matter is very interesting, and it is very simple to make Wang Hongtao smile with this!

The next morning, Yang Xiayun went directly to her alma mater, Chang'an Conservatory of Music, to select talents and received strong support from her alma mater, because this is also a great thing for the school.

For the sake of efficiency, the song "Maybe" was released that afternoon. Both the male and female versions were performed by Zheng Jun.

On the evening of May 5th, "Maybe" will be available on Douyin!