Official Ladder [Grassroots Civil Servants]

In order to better understand the existing problems in Chang'an's tourism, Wang Hongtao took the Secretary-General of the Municipal Party Committee Tuo Xiaojun, Secretary Chen Jianfei, and Director of Culture and Tourism Yang Xiayun to visit the city's scenic spots in a week, which is a preliminary understanding of the development of Chang'an's tourism.

Now let's look at Chen Jianfei's research report again, the quality is indeed very high, and the Bureau of Culture and Tourism may not be able to produce a report of this level.

On March 3, the Chang'an Municipal Party Committee held a special meeting to discuss the high-quality development of global tourism. The Secretary of the Municipal Party Committee Wang Hongtao and Mayor Hu Hao attended the meeting, and relevant departments participated in the meeting.

After the meeting started, Wang Hongtao said: "Comrades, we have brought you together today to discuss the city's tourism development. Chang'an has a long history. It is the capital city with the most dynasties and the longest time in history. It has a history of more than 7000 years of civilization, With a history of more than 3100 years and a history of more than 1100 years as a capital, it is one of the four major ancient civilizations in the world. It is an important birthplace of Chinese civilization and the Chinese nation. It is the starting point of the Silk Road. It occupies a very large space in the long river of history, writing beautiful chapters one after another, illuminating the city with countless glorious moments, and passing it on to today, thousands of years later, I am afraid that no one can beat it except the capital .

The Everbright City of Chang’an, which has recently become popular on the Internet, is also a very popular scenic spot. After seeing the perfect reproduction of the scene of the prosperous Tang Dynasty on the Internet, people yearn for it here. They want to witness the prosperity of the Tang Dynasty with their own eyes. I want to see the beautiful and lovely little tumbler.Chang'an has innumerable cultural features, isn't it particularly "brand-like", feeling like a rainbow and radiant?

However, I would like to talk about a data. In 2017, Chang'an City's tourism revenue was 1633.3 billion yuan, while Hangzhou's was 3041.3 billion yuan, almost twice ours.Comrades, it is twice as much!Guarding the treasure house left to us by our ancestors is no match for Hangzhou. I think this is shameful!

Tourism, I think, is nothing more than making tourists eat comfortably, have fun, see something unique, and have a great sense of experience.Today, based on these goals, we have come up with a good idea to make Chang'an's tourism industry bigger and stronger. This year, we will catch up with Hangzhou no matter what, and the tourism revenue will reach more than 3500 billion yuan.The Municipal Party Committee Office collected everyone's speeches and initially drafted the "Work Plan for Promoting the Rapid Development of the Cultural Tourism Industry in the City".

Let me talk about some personal opinions first. First, how does Chang'an tourism develop?Chang'an is a famous ancient capital in the world. It was the capital of Zhou, Qin, Han and Tang.Architecture is the carrier of culture. Most of the historical buildings preserved in the city are from the Ming and Qing Dynasties, but these do not represent Chang'an. It is the capital city that represents the Ming and Qing Dynasties.To build Chang'an into a world-class tourist destination, it must highlight the culture of the ancient capital and make Chang'an a core area of ​​the common spiritual home of the Chinese nation.Chang'an cannot become a world-class tourist destination if it only relies on Ming and Qing architecture.

Even though the city that never sleeps, the Furong Garden, and the Qujiang Pond are man-made landscapes, they are now must-see places for tourists, because tourists need intuition, image, and experience.The Big Wild Goose Pagoda built by Xuanzang is a five-level pagoda. After repairs in the Ming Dynasty, another layer of bricks was wrapped on the outside, and it became the current seven-level pagoda.The Big Wild Goose Pagoda is the Tang Pagoda, and the ancient city is of course the Tang Imperial City. It is the largest, best-preserved, and historically greatest imperial city of the Tang Dynasty in the world. We should insist on implementing the revival plan of the Tang Imperial City.

However, at present, Tanghuangcheng is divided into three districts, and there is no unified planning and management. Many constructions are contrary to the revival of Tanghuangcheng.The Yisushe neighborhood built last year was popular for a while, but Yisushe could not represent the history and culture of Tang Dynasty.The buildings and historical culture of the Ming and Qing Dynasties in the ancient city should be protected, but they should not become the mainstream of the revival of the Tang imperial city. The mainstream should reproduce the historical culture of the Tang Dynasty and create a historical atmosphere of Tang culture.This will not only attract domestic and foreign tourists, but also display the culture of Ming and Qing Dynasties, enrich and inherit the history and culture of Chang'an.

The symbol of the ancient capital is the imperial city of Tang Dynasty, and the tourism development of Chang'an needs to revive the imperial city.To this end, it is necessary to integrate the three districts of the city into the imperial city, and to plan and manage the revival of the Tang imperial city in a unified manner.Wear hats and skirts on the main roads facing the street, and hang Tang poems on the four main streets, east, west, south, north, to show the style and appearance of the imperial city of Tang Dynasty.Seize the opportunity of shanty town renovation, transform a batch of royal homestays and pedestrian streets, and make food, housing, transportation, travel, shopping, and entertainment all packaged in imitation of Tang Dynasty, so that tourists can see Terracotta Warriors and Horses and Huashan during the day, and return to the imperial city at night to feel the Experience Chinese history and culture.To promote Chang'an to become a world-class tourist destination through the revival of the imperial city, instead of being satisfied with the downgrading of Ming and Qing architecture to local tourism, we must grasp the direction of Chang'an's tourism development with a high position and a large amount of money. "

Mayor Hu Hao said: "The secretary's words are far-sighted and deafening! The term 'Tanghuang City' is very novel, and it is very suitable for the way of Chang'an City. Just a 'city that never sleeps' is so popular. It is conceivable that we put After the 'Tanghuangcheng' brand is launched, it will cause a great sensation! But I think the most important thing is how to build it, we must restore the history, and we can't make it nondescript and become a joke! In my opinion, we must invite domestic experts on Tang culture. The in-depth research team provides technical guidance, uses the best design team, and combines some historical allusions to create a unique, connotative, and eye-catching 'Tang Imperial City' in China!"

Wang Hongtao praised: "The mayor's opinion is very good. I suggest that the three districts belonging to Tanghuang City should be planned and managed in a unified manner, and be managed by the Bureau of Culture and Tourism. This work should be led by Deputy Mayor Zhang Xuemei. The Bureau of Culture and Tourism, Housing and Construction I would like to make a request, the design plan will be produced within one month, and the construction will start after one month. The construction must be done in two shifts, and the "Tanghuang City" must be displayed to tourists from all over the world in the fastest time! Within one month, Package and plan the project well, attract private funds to participate, and actively apply for projects to the central and provincial governments. I will participate in the competition for funds at any time. The city government must ensure the project funds, and the overall development of Chang'an City cannot be affected by money!"

Hu Hao stated: "Secretary, I will pay attention and ask questions at any time, and I will take care of the money matter."

Deputy Mayor Zhang Xuemei said: "Secretary, I will contact the Provincial Design Institute and relevant scholars immediately after the meeting, and I will definitely complete the glorious mission assigned by the municipal party committee with high quality!"

Wang Hongtao continued: "A few days during the Chinese New Year, I heard a 'Song of the People of Chang'an' in the Bell Tower. I think everyone knows something about it?"

Hu Hao said with a smile: "The secretary sang a song, which completely ignited the song, and brought a lot of traffic to Chang'an. Many people came to Chang'an because of the song, 'There is a city, it is hard to live. Letting go, there is a kind of nostalgia that it is called once. Under the city wall of Chang’an people is the train of Chang’an people. No matter where Chang’an people go, they must eat steamed buns! Recently, when I am free, I also hum a few words, which are catchy , is indeed a rare and good song, which has a very positive effect on promoting Chang'an."

Deputy Mayor Zhang Xuemei said: "Secretary, many netizens said that your singing is more charming than the original one, and they all say that you are the propaganda ambassador of Chang'an!"

Wang Hongtao said with a smile: "If I can promote Chang'an, I don't mind being a 'net celebrity secretary'. Comrades, now is the era of self-media, information is highly developed, and many people fall in love with a city because of a song. In recent years, There are more and more cities that are "red" because of a song. The song is full of records of the history of a city, and also records the joys and sorrows of the people in the city. For example, the song "Chengdu" How many people are fascinated by that tavern. And how many tourists have been attracted by our Chang'an's "Smashing Bowl of Wine". Therefore, we must strengthen the city's image promotion and marketing in an all-round way, and release the "Millennium Ancient Capital Often Come to Chang'an" tourism advertisement , shooting promotional videos, launching cultural tourism notes, and creating a number of cultural tourism theme songs. Strengthen cooperation with mainstream media and new media, and launch popular tourist attractions, routes, and online celebrity check-in places in Chang'an. I suggest that a worldwide Promoting Chang'an's "Song Contest", combining popular elements and popularity, and selecting 10 high-quality promotional songs. The masters are among the people, and these creators must be rewarded! Also, we don't know the true face of Lushan Mountain, only because we are here In the mountains, what is the problem with Chang'an's tourism? No one can explain why. I suggest that we recruit 100 tourism experience officers from all over the country. We will manage food, housing, and road fees, and give them money to contribute to the city's tourism industry. Find faults and nitpicks, let us find the real crux, and improve our service quality in all aspects. It can be divided into several batches to keep the enthusiasm going.”

Hu Hao said with a smile: "The secretary's method is good. Now traffic is king, and attracting people's attention is also a skill. We also have to keep pace with the times!"

Wang Hongtao said: "Don't think these things are unrefined. We just want to make Chang'an an 'Internet celebrity city'. The most real thing is for ordinary people to make money. After attracting tourists, the most important thing is to With good service, Chang’an will become a city with warmth, so that tourists can feel the warmth, come to Chang’an, and fall in love with Chang’an! Organize a series of marketing activities for classic food, hold Qin Cuisine International Food Festival, Chang’an Snack Carnival, and ingenuity of intangible cultural heritage "Warm" the whole city, Internet celebrities invite you to taste Chang'an and other activities, create a brand of intangible cultural heritage food, stimulate consumption hotspots such as "Hey Chang'an, delicious food tour, food fashion pop-up", and detonate popular traffic. Resolutely put an end to any form of slaughter Behavior, the development and reform department must strictly control the prices of tourist areas, and resolutely follow the civilian route. All restaurants, hotels and consumer places in the city have unified pricing, and holidays are strictly prohibited. For hotels, during holidays, the municipal finance will give 20.00% of house price subsidies Call on the people of the city to warmly welcome tourists from all over the world. Everyone is a propagandist for Chang'an. Only when Chang'an is well can the common people be well. In addition, the Bureau of Culture and Tourism needs to recruit a group of high-quality tour guides who are familiar with the history of Chang'an and speak humorously. , For example, the Internet celebrity 'Bingdan', I think his contribution to Chang'an's publicity is very large, and he can be introduced as a special talent and entrusted with important tasks!"