Official Ladder [Grassroots Civil Servants]

Wang Hongtao continued: "Now that we have arrived in Dali, let me talk about the situation in Dali. Let's not compare it with Spring City for the time being, but Lijiang's administrative area is smaller than Dali, but its industrial structure is better than Dali's, with more tourists and income than Dali. It can be said that Dali Lijiang's cultural and tourism resources are richer and richer than those of Lijiang and even Spring City, but its cultural and tourism integration is not high. Lijiang's tourism income, consumption level, service capabilities, star hotels, travel agencies, tourism practitioners, and route development are all higher than those of Lijiang. Dali is strong.

This shows that Dali is going in the wrong direction and the service has not kept up! Currently, the main problems existing in Dali tourism are: 1. Weak infrastructure;

2. The products are single and aging, and there are too few popular travel products. I don’t want to criticize anyone, or have trouble with anyone, but I always feel that after working for so many years, I have zero 5A scenic spots and zero five-star hotels. I feel that I can’t explain it!

3. Project support is weak, there is no serious effort to attract tourism projects, and there is no real research on tourism projects one by one. ??For example, Yangbi Yunshang Village has a very good product that is pleasing to the eye, but the product cannot be launched. Eryuan has very good conditions. Fengyu Fotang Village and other rural tourism companies have been working in rural tourism for two or three years, but the products cannot be produced. ??Let me give you an example. Yunnan Province did not invest in the "Three Provinces of Chicken Crying" project, but Guizhou invested more than 100 billion to create the "Three Provinces of Chicken Crying"; Guizhou's "Baili Cuckoo Corridor" was built to be 100 miles long. , our azaleas are better than theirs, but there are not as many as Baili cuckoos. There are so many tourists here that it scares you. We really need to seriously reflect on it. From today on, each city in the province will launch 10 major tourism projects, and each project must be personally checked!

4. Publicity and marketing lag. Everyone thinks that Dali is famous and does not need publicity. The problem is that we don’t understand marketing at all. I have said many times that the publicity and marketing plan is not a day or two. We must plan who to promote to and which places to market to every month. We must grasp the psychology and find the right marketing targets. For example, when it is hot, August and September will be Go to Guangzhou, Jiangsu and Zhejiang for marketing, and when the weather is cold, market to the northwest and northeast. 5. The development model is backward. Some people will say that it is risky to create a 5A scenic spot, so don’t create it, but create a tourist resort. Everyone is afraid, and nothing can be done if you are afraid. ?We need to study carefully. Many consumption points in consumption areas, such as food issues, are said to have special dishes in various cities and counties, but tourists cannot eat them. This is the reason.

6. Ineffective work implementation. We have made a lot of plans and arranged a lot of work, but the policies, work, and responsibilities have not been implemented. We have not kept an eye on them and we have not kept an eye on them. After fooling around, time has passed, and it can't be implemented. The five-star hotel can't be placed, and the mid-level hotel can't be placed. Therefore, we must insist on accomplishing several major, important and practical things that promote the development of the cultural tourism industry every year, focus on solving outstanding problems, and actively create development conditions.

7. Leaders don’t pay enough attention. This is the most important one. ??As long as the leaders pay attention to it, they will definitely do a good job. If the leaders don’t pay attention, the work will not be carried out at all. Promoting the transformation and upgrading of cultural tourism and building an international tourist city are empty words.

I pointed out the problem, but what about tourism in the whole province and Dali? The cultural tourism industry in Yunnan Province has advantages in development, superiors have requirements, conditions for transformation are met, the masses have expectations, and reality has a basis. We must dig deep and cultivate resources intensively, create innovation out of nothing, and go all out to build an international tourist city and create a world-class "healthy living destination brand"! 1. Enhance tourism horizons. ??The development of a place is the epitome of the leadership's vision. The way a city is built is the epitome of the leadership's vision. The same is true for tourism. If we don’t make great efforts or expand our tourism horizons, or if we still stick to the old rules and still engage in rural tourism, farmhouse entertainment, and field tourism, the cultural tourism industry will simply not be able to continue. Each city and state should list them one by one, focusing on what we really want to do and what we really want to accomplish this year. ?

2. Prepare a more advanced tourism plan. The plan is to strengthen the integration of culture and tourism, which is both technological and creative integration. Tourism products should release "nuclear energy" and the tourism industry should undergo "fission." There are three main indicators to measure whether an industry is a pillar industry: GDP ratio, tax revenue ratio, and fiscal revenue ratio. The ultimate goal is fiscal revenue ratio.

3. Create more attractive tourism products. First, it is necessary to highlight the characteristics. Having no characteristics is a taboo in tourism development. Only features can give people a strong ideological impact, visual impact, and emotional impact. ?After I went back, I was still thinking about this place. ??It was a very comfortable place. ??I will go there next time. I will take people there in two days and introduce friends to it. ??The biggest feature of Dali is culture and ecology. Turning resources into products is a qualitative change from 'ore' to 'diamonds'. The second is to improve the connotation of the product so that it can withstand viewing and tasting, so that tourists can slow down, stop, and stay; they don’t want to leave when they come, they want to come after they leave, and they come again to bring people back.

4. Develop a more explosive tourism format. Products are not single, but series and global, and must be carefully studied at all levels. I often say that if you have a good hand, there are many people who will break it. This is the case in Eryuan. Eryuan has the best hot spring resources in China, but the geothermal facilities in Eryuan are too poor. People who have no cards play good cards, but now we have a good hand and destroy it.

5. Build more attractive tourism projects. First, we must speed up the construction of key tourism projects. Through research, I found that our cities and towns do not pay attention to greening. The same is true for Weishan Ancient City and Dali Ancient City. There has been no change for decades, including our Longshan. Cangshan National Trail, Tea Horse Trail, Erhai Ecological Corridor, Cangshan Eighteen Streams Green Corridor and other projects are very good. Five-star hotels should not be placed on the seaside, but should be built near the green corridor. Along the green trees, you can ride Take a car up or walk down to the beach, it's the most beautiful scenery. The second is to speed up the construction of star hotels. Within two years, Dali will complete three and other counties will build at least one five-star hotel. 3. Cultivate more competitive tourism enterprises. Currently, we do not have a listed tourism company, nor do we have a tourism company with annual revenue exceeding 1 billion. We must work hard to cultivate and introduce leading tourism companies. Tourism enterprises must have wisdom, ideas, and methods; they must have ingenuity, strive for excellence, and be meticulous.

7. Create a more impactful tourism brand. Only investment can produce output. Of course, we cannot simply rely on "throwing money" to build a brand. But as long as we build these tourism brands well,

8. To provide more friendly tourism services, we must promote the humanization of tourism service content. At present, we must focus on one thing, which is to make people feel warm and comfortable when they come to Dali, instead of posting and vomiting when they come. I left as soon as I got there. I want people to feel that Dali is really good every time they come to Dali, with good mountains, good water, good scenery, good place, good people, good leaders, and good people. ?

Finally, let me talk about tourism security: First, we need to strengthen leadership and promotion. The key to grasping tourism is the determination and driving force of leaders. Departments at all levels should regard tourism as the most important task, and use hard goals, hard measures, and hard assessments to require, promote, and supervise. The second is to spare resources and increase investment. The third is to have a capable and courageous team. To develop tourism, we need people who are capable and want to do something. ??Nowadays, many of our cadres are capable, capable, and have vision, but they are afraid of doing things. We must dare to do things and don't be afraid of punishment. I hope that everyone can do things, dare to do things, do not do things randomly, and do things for the development of a place.

It is not an easy task for a cultural tourism project to stand out in the increasingly fierce competition among destinations and become a "hot hit". Tourism has changed, and so have the priorities of tourists. From ‘scenic spots’ to ‘daily life’, from ‘stage performance’ to ‘real experience’, from ‘grand narrative’ to ‘micro-perception’. In the Internet era where everyone participates, creates topics, and shares traffic, how can tourists to Yunnan enhance their sense of participation, experience, and interaction? The Torch Festival and Water Splashing Festival not only require the participation of the whole province, but also attract the participation of the whole country, so that tourists can experience the national characteristics and enhance national emotions through the festival.

Only by creating a three-dimensional tourism experience that makes tourists want to come again can Dian Province Tourism create a good market and tell good characteristic stories, so that tourists can take a journey to the South of Caiyun that 'heals the soul and goes in both directions' to experience 'There is a kind of life called Dian Province'"... It has become the characteristic road of Dian Province's "out of the circle", polished the golden sign of tourism in Dian Province, let our tourism industry flourish, welcome visitors from all over the world, and experience the unique The story of Dian Province.

In short, we have the most unique resources, but we lack the determination to move forward and the enthusiasm. As long as we have determination, courage, passion, and drive, let go of all prejudices, and let go of all baggage, we should not refuse to do this thing because it is difficult, difficult, or risky. As long as there is no corruption, as long as there are no laws or regulations, we can do whatever we want, and we will definitely be able to do it well and achieve results! "

At the end of the speech, only thunderous applause could be heard in the venue, which lasted for a long time! As a leader who has just arrived in Yunnan Province, he can analyze the current situation of tourism in Yunnan Province so thoroughly and clearly, and his development ideas are clear and enlightening. This is something that many people in Yunnan Province have never thought of, and it makes everyone think for the first time. I once intuitively saw the ability, courage and courage of the provincial party committee secretary. It is indeed extraordinary. It makes sense for Qin Province to develop!

Everyone can’t help but think that under the leadership of Provincial Party Committee Secretary Wang Hongtao, Yunnan Province has hope!

After the meeting, all provincial departments, cities, states, counties and districts across the province quickly set out to study the spirit of the speech delivered by Comrade Wang Hongtao, Secretary of the Provincial Party Committee at the Dali Tourism Work Conference, and strictly carried out special tourism rectification in accordance with Secretary Wang Hongtao's work arrangements at the meeting. The "100-Day Action" actively plans tourism development work, because Secretary Wang wants to make progress one city and one state, and those municipal party committee secretaries must report on the tourism development planning work in person. This requires wisdom. If you can't pass the test and the secretary looks down on you, it's probably the end of your career as an official!