The death of a family of twelve in Nanyang, Yuzhou, due to debt collection by a secret gambling house on horse racing was widely reported in the newspapers of Pingzhou.

Public opinion was in an uproar for a time, and the people were extremely restrained towards Xie Zhan, the newly appointed regent, and his prestige was greatly damaged.

The Grand Empress Dowager was instigated by someone with ulterior motives to compete with Xie Zhan for power. For a time, the court of Dali was in chaos.

It was not until Xie Zhan used thundering means to kill the most excited troublemakers that the Dali court became as quiet as a chicken.

Xie Zhan had no choice but to take such tough measures. The situation outside and in Dali was already very serious. Why were they still thinking about internal fighting?

But because of this, there are countless officials who hate Xie Zhan. However, Xie Zhan's foresight is beyond their reach.

Take the current Pingzhou for example, the troops sent to Xianbei are unstoppable. For Lü Songli and others, once the Pingzhou army moves, the war machine turns, and almost the entire Pingzhou turns with it.

News from the front lines kept coming to the Pingzhou government office, asking for food, medicine, and supplies. Wounded soldiers were constantly being sent back for treatment... At the same time, countless soldiers died in the war. When the list of dead soldiers was sent back to Pingzhou, Lu Songli looked at the long list in silence.

The only thing she could do was to pay pensions to the families of the soldiers who died in the war, so that the dead could rest in peace and the living could receive protection and security from Pingzhou.

Of course, there were also people who made their mark in the war... Just when the battle between Pingzhou and Xianbei was in full swing, the armies of Dali and Pingzhou were in a state of confrontation, and the Han people temporarily avoided suffering from the war.

But they suffered another kind of hardship. October was only the beginning of winter in previous years, but the weather in the entire Central Plains was almost the same as November in previous years.

It was predicted that this year would be a year of heavy snow and unusually cold weather. Now in October, the weather has shown signs of this.

Ordinary people deal with fields all year round, and to farm, apart from hard work, it all depends on whether God gives them food to eat.

Therefore, they feel the changes in weather most clearly.

"It's over. It's only late autumn this year, but the weather is already unusually cold. How are we going to get through this winter?"

"While the price of charcoal has not risen yet, those who have money should buy more charcoal, otherwise people will really freeze to death."

"It's only the people of Dali and Pingzhou who are suffering. The government has subsidized some of the money so that every household can have a kang. With this kang, if we save more firewood, we can always get through the winter."

“Charcoal prices have gone up.”

“How much has it increased?”

"It has risen to five or six cents per pound, and it looks like it will continue to rise." Upon hearing this, the crowd wailed. Life is so difficult for ordinary people.

"Why don't we go to Pingzhou? We can't stay in Dali and wait to die. Winter is long and hard. The Pingzhou government is kind and will not ignore us."

"I'll go with you."

"Let's go together!" As they were talking, groups of three or five people left together. Their idea was simple: they had to hurry while there were not many people leaving.

Otherwise, when those who are hesitant have thought it through, more people will go. Similar scenes happen from time to time in various places in Dali.

Chang'an, the Regent's Palace Fan Yang said,

"Master, do we need to act so hastily? Otherwise, wait and see what Pingzhou has to offer before taking action?" Although all the information indicated that Pingzhou had not prepared a large amount of charcoal for the winter.

But after fighting with Lv Songli so many times, Fan Yang did not dare to underestimate her. But Fan Yang was puzzled, how would the other party help the people under his rule survive this cold winter?

What is certain is that the other party is very likely to have prepared a back-up plan. Therefore, Fan Yang felt that they could wait for Pingzhou to make a move and then counter it.

If Pingzhou also sells affordable charcoal for heating in Pingzhou, it will be easier for them to come up with a plan. Their charcoal is always cheaper than Pingzhou's.

With the comparison, I believe that the people will definitely lean towards Dali. Xie Zhan shook his head. Dali has no advantage now. If they keep waiting, more civilians will defect to Pingzhou.

"Notify local governments now and sell limited-price charcoal to the people." Xie Zhan thought, whether he could turn the tables depends on this time.

In the Royal Merchants Group, Liao Xuewang was giving Xie Zhan's orders. The large quantity of charcoal they prepared was priced, but the price was unexpectedly low.

Qiao Xi frowned and said,

"Mr. Liao, do we really want to sell our charcoal at that price?" It's too cheap! This is the time to make a fortune.

Liao Xuewang nodded.

"Yes, this is the order of the Regent." They all understood that the Regent wanted to win the hearts of the people through this move and at the same time wash away his black and stinky reputation.

They can understand all this. It would be fine if Pingzhou was competing with them. However, Pingzhou did not prepare a lot of charcoal for the winter like we did.

So while they are helping the people, can they also make some money? Ordinary charcoal on the market now sells for seven or eight coins per pound, and the price is expected to rise. Their charcoal is of good quality, so selling it for six or seven coins is not too much, right?

They thought so in their hearts, but due to the majesty and means of the Regent Xie Zhan, they could only accept it.

The people of Chang'an were the first to hear the news.

"Hurry, the government is selling affordable charcoal to the people."

"Cheap charcoal? How much is it?"

"Five cents a pound."

"Five cents? Compared to the current market price of eight or nine cents per pound of charcoal, this price is not expensive. How is the quality?"

"Very good." The people of Dali learned a piece of news intentionally or unintentionally while queuing up to buy affordable charcoal.

According to sources, the supplier of the charcoal this time was the Royal Merchants Group, and the owners of the group all felt that the price was too low. It was only because of the regent's insistence that everyone was able to buy such good charcoal at such a low price.

This operation did improve Xie Zhan's reputation. The officials of Pingzhou Prefecture also received news that Dali sold cheap charcoal to the people under its jurisdiction to help them survive the winter.

At this time, Lü Songli was discussing with them the sale of honeycomb coal in Pingzhou. The officials of Pingzhou fully agreed with the governor's plan to sell honeycomb coal in all prefectures, counties and districts of Pingzhou.

They have tried this honeycomb coal and it is very useful, much better than charcoal. Pingzhou is located in the north, and it is experiencing a rare snowstorm in ten years. Although every household has a kang, it consumes a lot of firewood, and they urgently need a tool like honeycomb coal for heating.

Now that the sale of honeycomb coal throughout the country has been approved unanimously, the next thing to be discussed is naturally the selling price.

When Lu Songli revealed the pricing of honeycomb briquettes, all her subordinates including her father were stunned. How could such good honeycomb briquettes be sold so cheaply?

Ji Ran was the first to step out and speak.

"Governor, should this price be renegotiated?" He was screaming in his heart, wondering if the governor had forgotten that he had borrowed a lot of money on behalf of Pingzhou!

Without saying anything, the price of honeycomb coal can be the same as that of charcoal in Dali. It is equivalent to selling it for an extra one or two coins, and you can make a lot of money.

At least it can ease the financial pressure on Pingzhou. Lu Songli didn't say anything. How big is the market for honeycomb briquettes or coal? How big is the market for honeycomb briquettes or coal?

She priced the product at two cents a piece, and this move strangled all potential competitors before they even emerged.

As the saying goes, laymen watch the excitement, experts watch the doorway. After Ji Ran's speech, other civil servants also talked about it. It was all because their governor set the selling price of a piece of honeycomb coal at two cents, which was unexpectedly low.

Zhang Zhongxian praised Lü Songli for benefiting the people and loving them like his own children. Wu Ren, Ji Wuyin, Gu Huaisheng and others who were proficient in the commodity economy were thinking deeply about the governor's intention.

After a long time, they realized that their governor did not want the wealthy families or big businessmen to get involved in coal.

Afterwards, Pingzhou began to sell limited quantities of honeycomb coal to the people of Pingzhou. Want to buy honeycomb coal for the winter but don't have the money?

As long as you are a citizen of Pingzhou, you can buy on credit and pay it back next year, and you can also work instead of buying. The news soon spread to Dali. When Xie Zhan received the news, he saw the intention of Lu Songli at a glance and stood up suddenly.

He looked towards the northeast and sighed in his heart, "Lv Songli, you are really ambitious." Fan Yang and other subordinates were confused.

"Master, what's wrong with you?" Xie Zhan shook his head. He lowered his head to hide his inner excitement.

All of Lv Songli's strategies and actions are truly jaw-dropping and amazing. Honeycomb coal is a new thing. A piece of honeycomb coal can provide twice the heating effect of charcoal of the same quality, and its price can be higher.

With a population base of 16 to 17 million Han people, if the price is 8 wen, is it expensive? Not to mention 8 wen, even if it is priced at 10 wen, it is not expensive.

But Pingzhou did not sell it for ten cents, nor for eight cents. It could have been sold for six cents, but it didn’t; it could have been sold for four cents, but it didn’t; it finally priced it at two cents a piece!

What is Lu Songli doing? She is competing with Dali for the hearts of the people, and also killing potential opponents.

While Xie Zhan remained silent, other ministers were discussing the matter.

"A good thing like honeycomb briquettes is only sold for two cents? Is Lu Songli crazy?"

"Yes, two cents, is there any profit to be made?"

"Whether she makes money or not, her methods of winning over the people are sophisticated."

"What is Lu Songli trying to do by lowering the price of honeycomb coal to the lowest level? Such behavior is really inconsistent with her expertise in commodity economy." Xie Zhan quietly refuted them at this time.

"No, doing so is precisely her brilliance." If Lu Songli, who was far away in Pingzhou, heard Xie Zhan's evaluation, she would also sigh and say that your opponent is the person who knows you best.

Lu Songli is well versed in the ways of the market. When ordinary people develop a new product, there is a lot of room for price, so they will definitely sell it at a high price, and the profit will be very high, after all, they are the only ones who can eat it.

This monopoly can continue until someone else develops the same product, then he can lower the price. If someone else enters this field, customers will have more choices, and he can lower the price even more.

It is human nature to play this way, but doing so will turn a good opportunity into garbage.

A good product has become mediocre. She could sell it for eight cents but she didn't, and finally sold it for two cents. What is she doing?

She is closing the track. She is telling all potential people who want to enter this industry to make a profit, such as those aristocratic families and big merchants, that I have researched this, and the profits of honeycomb coal have been stripped by me, and the profits have been compressed to the extreme.

You can't make money if you come in, you'll just die, so get out, don't come in! It's just like when Lei Jun developed the domestic smart phone in later generations.

The first Xiaomi phone could have been sold for 5,000 yuan. Compared with Apple and Samsung smartphones at the time, 5,000 yuan was a lot for Chinese people to buy, but Lei Jun only sold it for 1,299 yuan in the end.

Lei Jun uses the method of closing the cost track to eliminate all potential competitors. Xie Zhan is the person who can best see the deep meaning of Lu Songli's move.

At this time, the noble families also analyzed the intention of Lu Songli's move. Pei Ruowang shook his head and sighed, their noble family had no chance.

They originally thought that Pingzhou was now fighting against the Xianbei, and after defeating the Xianbei, they would move on to fight against Dali. After such a long period of war and consumption, there would always be a time when they were unable to cope, and they would still have a chance then.

But Lu Songli's move will obviously accelerate the unification of the Han people. For the common people of Dali, this is a life-saving grace.

While the ministers of Dali were still arguing, Xie Zhan had already seen his fate, the fate of Dali.

In this round, Dali was defeated by Pingzhou! Dali lost and the situation was over. He also lost against Lu Songli.


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