Football: the history of the first ball

Chapter 171 Horror Endorsement Fee

Mother Su said embarrassingly: "Isn't that because my mother hasn't watched football? After watching it, I found football very interesting. Especially seeing our country's youth team win the championship, my mother screamed excitedly."

Su Lingruo felt good in her heart: "That's right, they are relying on their own real skills, not only earning money from foreigners, but also winning glory for the country."

Mother Su hurriedly said: "That's right, I said Xiao Jian is such an excellent young man, he is thousands of times better than that red bearded friend you know. But luckily you don't meet that red bearded man, anyway, this bearded man Man, you can't rely on it."

Su's father hurriedly gave Su's mother a wink.

Sure enough, Su Lingruo heard that her mother was going to teach her again, so she hurriedly retreated: "Mom, Maria called me, so I won't talk anymore. Go to bed early, good night."

"Oh-oh! I haven't finished, you child."

"Mom, don't talk about it, it's late at night in China, you should go to bed early."

Su's father hurriedly said, "Okay, let's rest, and you should also pay attention to safety."

After hanging up the phone, Mother Su complained, "I haven't finished talking yet."

Su's father sighed: "Oh, you are too impatient. I believe that after Lingruo watched Xiao Jian play football, that red beard will never catch her eyes again."

Mother Su's eyes lit up and she said, "It makes sense, and now I'm completely relieved. I'm afraid that my daughter, who has worked so hard to raise for more than ten years, will be tricked away by that red-bearded man who doesn't know the details, and I will have to fight him desperately."

The World Youth Championship is over, and the day of breaking up has arrived.

Xiao Jian hugged and bid farewell to his teammates one by one.

During this time, they formed a deep friendship like comrades-in-arms.

He is going back to Manchester City, and he believes that after the World Youth Championship, there will be scouts to find more Chinese players to go to the top five European leagues.

At the Mercedes-Benz headquarters, on the board of directors, the directors are discussing a proposal.

A proposal from the largest shareholder of Mercedes-Benz, the boss of China Geely-Mercedes-Benz will spend 2000 million euros a year as an endorsement fee for a total of four years, signing Xiao Jian to endorse the Mercedes-Benz models that mainly target young people.

After the price was raised, shareholders were all blown up.

Because the price is too high.

Although Xiao Jian is a very popular star now, he only won the World Youth Championship after all, and he didn't even win the Premier League title.

But now the endorsement fees of first-class stars can be negotiated at 600 million euros a year.

This proposal was made by the boss of Geely, but he was in Huaxia and did not come.He commissioned the directors to propose votes on behalf of Thomson on his behalf.

Shareholder Jenks shook his head and said, "This is crazy. The endorsement fee is 2000 million. I firmly oppose it. He is only 17 years old, and he is not Messi."

Another shareholder, Howardson, tapped his pen on the table and said loudly: "Just because Xiao Jian is from Huaxia, the price should be so much higher than the market price? We can't be taken advantage of."

Shareholders are also nodding, feeling that the price is inflated.

Thomson, entrusted by Geely boss, stood up and said unhurriedly:

This proposal was the result of a great deal of research and thought.

Xiao Jian, although he is only 17 years old, is currently the hottest star in China. He has been on the world sports hot search several times, and has a wide reputation in the world sports circle.

This time he won the World Youth Championship, his fans on all platforms skyrocketed from 9000 million to [-] million, and the number is still rising wildly. "

When these words came out, the shareholders were stunned.

When looking for celebrity endorsements, the first thing they have to consider is popularity. In a short period of time, the number of fans has skyrocketed from 9000 million to [-] million. This statistic is terrifying.

Thomson saw the change in the expressions of the shareholders, and continued: "Xiao Jian's consumption hints and guidance to young people are huge, and his jersey is now sold out.

And he doesn't have any negative news, and he is very good at hyping himself.

For example, this time he said at the press conference that he would win the World Cup, which made his enthusiasm even more intense.

Behind him is China's huge market, and at the same time, he also has many fans in various countries around the world.

I believe that if Manchester City wins the league championship, or even the Champions League, Xiao Jian's fans on all platforms will exceed [-]-[-] million, which is a huge business opportunity.

At present, in the global sports world, no sports star has as much potential as the young Xiao Jian.

Moreover, Xiao Jian cleans himself up and has a handsome image, which is very suitable for endorsement.Most of his fans are young people, and he can attract a large number of wealthy young clients.

So Li Dong thinks that 2000 million euros is not expensive.When we signed Xiao Jian at a far higher price than other brand endorsements, it will bring a lot of help to Mercedes-Benz in the future.

Also, now there is definite news that BMW has held a meeting and agreed to approach Xiao Jian with a one-year endorsement fee of 1800 million euros.

"what?"

Shareholders were shocked

"Reliable news?"

"reliable!"

"Then let's vote to decide!"

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