Football: I carry forward Shaolin Kungfu

Ye Chen followed his agent Mendez downstairs to his Maybach car.

Mendes sent the driver out to smoke, and chatted with Ye Chen in the car.

"Ye Chen, was there a man named Wang Tao in Huaxia who used your name to sell your signed jersey?"

Ye Chen scratched his head, remembering this matter.

"Yes, he came to my house that day and I showed him around. He asked me for two autographed jerseys, but this guy is a liar and sold 200 of my autographed jerseys online! "

"Later, a reporter friend in China told me about this, and I immediately went to his live broadcast room to scold him, and showed him the lawyer's letter I sent him, and the kid ran away in fright!"

Mendes nodded and gave him a thumbs up, "And you even signed it yourself to compensate those fans who bought fake jerseys. You did a great job, Ye Chen!"

Ye Chen was taken aback.

How did Mendez know this, and how did he know it in such detail?

"Mr. Mendes, how do you know the ins and outs of what happened in China?"

Mendez opened the skylight and leisurely lit a cigar.

"Not only do I know this, I also know that the liar named Wang Tao was arrested by the relevant departments of your country. He will be punished!"

"Really? So good!"

Ye Chen's eyes lit up!

These days, Ye Chen is busy playing games and hasn't paid attention to Wang Tao's affairs.

Unexpectedly, as a foreigner, Mendez has a clear grasp of it!

Mendes took a deep breath of his cigar and said angrily:

"This kid is really not a thing. He has been selling Ronaldo's signed jerseys with real and fake ones a long time ago. I have vaguely heard about this. These days, Ronaldo's legal team and I have been collecting evidence and finally contacted I captured my friend in Huaxia Kingdom, collected the net in one fell swoop, and finally caught this kid!"

Ye Chen was shocked!

It turns out that Mendes has been paying attention to this matter.

"Ye Chen, I'm telling you this matter for no other reason than to tell you that you must always pay attention to your own brand image, including your portrait rights, which are all your private domain."

"If you don't pay attention to protection, you will be easily deceived!"

Speaking, Mendes took out his phone and showed a blurry picture.

"Is this picture familiar to you?"

Ye Chen chuckled.

Isn't this Da Luo!

The adverts for the golden throat lozenge were broadcast on major TV stations more than ten years ago.

This action, this smile, is almost a household name!

"I know, this is Ronaldo, the Brazilian, advertising a candy for China. When we played Juventus yesterday, Ronaldo was also in the stands. After the game, he chatted with me and he said that I... "

"It's not like this, Ye Chen!"

Mendes interrupted Ye Chen loudly and looked at him sternly.

Ye Chen looked confused.

Isn't this a very normal commercial advertisement? Is there something hidden in it?

However, as Mendes said.

The more Ye Chen listened, the wider his eyes widened...

"In 2003, Ronaldo, who won the World Cup last year, was in the limelight. He suddenly received an invitation from the owner of Huaxia, who offered to offer 30 US dollars to invite Ronaldo to have lunch."

"At that time Ronaldo was still a player of Real Madrid, and he was following the team to play commercial games in China. He had a meal of 30 US dollars and made money along the way. He agreed without thinking."

"Who knows, when Da Luo went to the place to eat, he found many cameras following him. The staff on one side even handed over polo shirts with their company name on them for Da Luo to wear to shoot."

"For the sake of 30 US dollars, Da Luo agreed, and even took the package of the candy you mentioned, and posed a few poses for the camera."

Mendez will smoke a regular cigar, throw it out the car window,

"Da Luo later told me that at this time, he was vaguely suspicious of the intention of filming."

"But the staff gave him a guarantee, saying that these photos and videos were used for internal promotion of the company, to motivate their internal employees to work hard, and would not be used for commercial purposes."

"After dinner, Da Luo took the money and slapped his ass and left."

"You are also very clear about what happened later. It was this picture that became popular on all major TV stations in Huaxia, engraved in the memory of a generation. This advertisement was played just right!"

After Ye Chen listened to it, his mind was full!

It turned out to be so!

Da Luo has been tricked...

"However, Da Luo still got a reward of 30 U.S. dollars. In theory, it's not considered cheated, and it's still not for nothing to promote them." Ye Chen added.

With a wry smile on his face, Mendes opened the car refrigerator, took out two cans of coffee, and handed one to Ye Chen.

"30? Do you know how much it would be worth to invite him to shoot an advertisement based on Da Luo's commercial value at that time?"

"Start with at least 7 figures!"

"A mere 30 won the advertising endorsement of the main striker of the World Cup champion. Can you ask Mbappé if he will do it?"

Ye Chen was dumbfounded.

It seems that this is a naked commercial fraud!

Deliberately taking advantage of Da Luo.

A bit shameful!

Mendes continued:

"I believe that this company can afford to pay seven figures, but they used this method to defraud Da Luo's commercial endorsement."

"Although later, Da Luo sued the company, and the two sides are constantly reconciling, but this matter still left a big psychological shadow on Da Luo."

Mendes took a sip of his coffee and let out a long sigh.

"Ye Chen, whether it's your signed jersey or Ronaldo's commercial, these two things are essentially the same."

"You are also famous now, you must always protect your brand image, even if you want to shoot commercials, you must choose good ones!"

Mendes looked at the phone, Da Luo held up the candy box, with a smirk on his face, he couldn't help laughing.

"Damn it, can't they make the advertisement look better, and make Da Luo laugh like an idiot here, it's so ugly!"

Ye Chen looked at the blurry picture on Mendes' phone, as if he had returned to the days when he was sitting in front of a 25-inch TV, eating mung bean popsicles and watching TV more than ten years ago.

At that time, Ye Chen didn't think it was funny when he saw the ad, he just felt proud.

Even the alien Ronaldo endorsed our products!

but,

Today, through the mouth of Mendes, after learning the inside story of this "commercial" shooting.

Ye Chen couldn't laugh anymore.