Football: Banned for life, forced to travel to Europe

After Andrea finished introducing the situation of pp and the big cakes such as helping make a wish to operate to a wealthy family, make a wish and asked, "Let's talk about the rights and obligations."

"You're sober, that's good." Andrea smiled slightly, "10% commission rate, this is the treatment of first-line stars."

Make a wish and nod. He checked the information. Generally speaking, football agents don't draw players' salaries. They care more about the commissions for transfers and contract renewals, as well as the commercial development of players. This is the big head.

Generally, this ratio is 10%-15%, and it may be lower for superstars, so this wish cannot be found.But Wishing has an advantage. He is from Huaxia and has a huge fan market behind him. This is also his confidence in negotiations.

"I don't think this ratio is appropriate, you know how big the market is behind me."

"But you have been banned for life by the China X Association."

"That's not a problem, I won't go back to the Super League, they have no influence on me."

"I heard that you also have a lot of black fans. Your influence on the Chinese market is not as great as you think."

"Really?" Before wishing to speak, Lu Wen took his laptop and clicked on the wishing Weibo, "I think you can take a look at this, Mr. Andrea, the wishing weibo just failed to operate In one month, he already has more than 1000 million fans, and his latest video has 5600 million views, and more than 70% of these fans support making wishes."

Andrea looked at the laptop in Lu Wen's hand, showing a thoughtful expression.Of course he knew the data and had done research before coming, and he came here for this.

The number of fans of Wishing in Huaxia is far more than those on Weibo. After all, there are many fans who do not go to Weibo, but they are all potential consumers.

Just like the No. 99 jersey that made a wish in Benfica, it is now sold out, and the scheduled orders have been arranged until the end of the year. This is the horror of the Chinese market.

Of course, this is also related to the fact that Benfica did not prepare a few wishing jerseys...

"8%! I don't think anyone will offer a more sincere price than me."

Wishing and Lu Wen looked at each other and nodded slightly. Lu Wen and Mi Jie had contacted many brokers who approached them during this period. Andrea's offer was indeed the lowest, and he was also the most powerful.

Just as Wishing was about to speak, Lu Wen interjected, "What about portrait rights?"

Andrea smiled, "Of course I will try my best to strive for 100%, but it is basically impossible, so 50% should be the best result. In addition, I will try my best to fight for 10% of the jersey sales, not less than 8%." %."

As an aside, there are many explanations for the so-called sharing of player portrait rights, which can be generally regarded as the remuneration received by players when they attend sponsor-related activities after joining the club.

For example, Adidas is now the sponsor of Benfica, so if he wishes to own 100% of his portrait rights, he will get full compensation for attending Adidas activities.If it is 50%, it will be divided fifty-fifty with the club.

And the endorsements and activities that the players accept themselves do not need to pay the club any money, unless the team's logo or name is used.

At present, most clubs in the world share portrait rights with players 60-100. Superstars like Ronaldo have [-]% portrait rights in Real Madrid. Of course, there are also some clubs that account for [-]% of the contract. It all depends. The negotiating level of the agent and the reputation of the player itself.

As for the jersey sales share, it is not as high as everyone imagined.

Generally speaking, 26% for sports companies, 37% for distributors (retail + wholesale), and 17%-20% tax. The remaining 20% ​​is the share of clubs and players. Most clubs will get it 10%, and then the players, the bottom line of 8% is very reasonable.

So don't say that a certain star joins a certain team to earn wages by selling jerseys by himself, it is simply unrealistic.

The profits of genuine jerseys are indeed high, but the profits shared by everyone may not be so high. Generally, a jersey is about 5-10 euros in the hands of clubs and players.

Even the hottest Ronaldo and Messi sell about 100 million jerseys per year. Calculated at 10 euros, the club will earn 1000 million euros a year, which is not enough to deduct their annual salary and bonuses.

Otherwise, the club will stop playing football, and it will be over if you spend money and make stars, and you will earn more by switching to e-commerce.

In addition to improving the record of big-name stars joining the team, the biggest benefit is that sponsors can increase their sponsorship fees, which is what can really deduct their annual salary.

Lu Wen was not satisfied, "There is still a wishing contract, Mr. Andrea, I think a mid-level contract is not difficult for you, right?"

Benfica's salary structure is roughly divided into four levels. The current maximum salary in the team is 5.7 euros per week. (In the future, the salary will be unified with the weekly salary, so that it will be convenient for everyone.)

Only Saviola and David Luiz get this salary. The latter got the best player in the Portuguese Super League last year after re-signing the contract. This also caused him to fail this summer, otherwise he would have moved to Chelsea. up.

The second maximum salary is 4 euros per week, and there are only two people in this grade, namely Aimar and Gomez.

The third tier is the middle class of Benfica, 2 euros per week. There are many players in this tier. Cardoso, Da Silva, Martins, and Fernandez all have this weekly salary.

Those under 2 are regarded as the last tier, and there is a big gap here. For example, Coentrao is a Portuguese, and Benfica poached him from Rio Ivy, so his weekly salary is very high, 15000 Oh, and Jara's weekly salary is only 3600 Euros, but Jara has performed well this season, and a salary increase is a matter of time.

Andrea looked at Lu Wen, "May I take the liberty to ask, who are you?"

"He's my press spokesman, Lu."

Andrea nodded and said nothing more, "I will help you negotiate a good contract, this is my job."

After some haggling, Wishing and Andrea finally reached a preliminary agreement. Under Lu Wen's strong request, Andrea's negotiation of the first professional contract with Wishing turned into a test. If he can negotiate , Make a wish and sign a contract with him.

Andrea didn't know how he was lured in by Lu Wen. After signing the agency negotiation contract, he looked at Lu Wen again, "I wonder if you are interested in coming to my company?"

Then Andrea said to Wishing, "Of course, I'm not poaching you. Lu will still be in charge of your business after he comes to our company."

"I'm sorry, Monsieur Andrea, but I'm still at university."

……

Goncalves looked at Andrea in front of him, wishing to kill him in ten thousand ways.

Goncalves prepared a professional contract with a weekly salary of up to 8000 euros for Wishing. This contract has surpassed many young players in the Benfica team. It is not too low for Wishing who has just played professional football.

But the temporary agent who made the wish didn't wait for him to speak, and the lion opened his mouth. His offer was 4 euros a week, 6000 euros for appearance bonuses, 6000 euros for scoring goals, 10000 euros for winning bonuses, and being selected to the best team in the league. 30 euros, 30 euros for winning the league championship, salary increases by 15% every year...

This condition is already the second maximum salary in the team, and Goncalves has no reason to agree.