top star

The publicity before the movie is released is important, but the word-of-mouth of the audience after the movie is released is even more important.

Publicity can only determine the box office results in the previous day or two.

But if the word of mouth is good, both the film schedule and the box office will continue to rise in the future.

After the first day is over.

There was a wave of "Wolf Warriors" on the Internet. On Douyin, Tieba, Weibo, Kuaishou and other self-media platforms, many people were discussing the plot of Wolf Warriors 2.

It made many people think that if they didn't watch "Wolf Warrior 2", they would fall behind.

After eleven o'clock in the evening.

When Niu Niu was crying and wanting to drink milk, Shaoyang received the first-day box office results from the distributor - 1.5 million.

This result did not exceed the first-day box office of "The Richest Man in Xihong City".

But this is also normal.

Many office workers still have to go to work during the summer vacation, and only students who are on summer vacation have time to go to the cinema to watch movies.

For the National Day and Spring Festival stalls, everyone is on holiday, so the box office in the first few days will be inflated, and after the holiday is over, the box office will drop immediately.

But the summer season is different. As long as word of mouth is stable, the box office can be stable for a long time.

After Shao Yang saw the results sent by the publisher, he asked again: "How much is the box office on the first day of "Nowhere to Hide"?"

This kind of data will be released on the Internet tomorrow, so it is not a secret. The publisher quickly sent a number to Shaoyang - 1.62 million.

"Okay, thank you."

After answering the three words, Shaoyang was not in a depressed mood. It is normal that the box office on the first day was not as good as "Nowhere to Hide". They are all well-known directors, and the lineup of the protagonists of "Nowhere to Hide" is there, coupled with the high-profile publicity in the early stage, it is not normal to be able to compare on the first day.

The key is the next few days.

The theater chain will adjust the film schedule according to the preferences of the audience, and the gap will gradually emerge at this time.

Shaoyang is quite confident. After all, the ratings of "Wolf Warrior 2" have come out, and netizens spontaneously discuss it on the Internet. This is a disguised form of promoting "Wolf Warrior 2".

Shao Yang sent another message to Yang Lan, asking her to tell the company's artist to make more posters in advance, and post them every time the box office of "Wolf Warrior 2" breaks [-] million.

After arranging all these things properly, Shaoyang put down his phone, picked up Niuniu, and sang a lullaby...

"The moon is bright, the wind is still, the leaves cover the window lattice, the crickets are clanking, just like the sound of the strings...

"The sound of the piano is soft, the tune is pleasant, the cradle is swinging gently, dad's baby closes his eyes, sleeps in a dream..."

Shaoyang only hummed for a while, and Niuniu fell asleep in his arms. Shaoyang carried her to the living room, put her carefully in his mother's arms, and went back to his room to sleep.

Both Shaoyang and Xue Jiajia have no experience in taking care of children. The baby is still very delicate when it is just born. It is better for adults to take care of it at this time.

……

The first stop of the "Nowhere to Hide" road show is a large theater in Beijing.

After the road show, Zhang Wenzhong led a large group of people to the hotel for dinner.

After a few rounds of pushing cups and changing cups, Feng Qiang glanced at the time and asked, "Director Zhang, the first day's data should have come out, right?"

Zhang Wenzhong nodded and gave his assistant a look.

The assistant quickly went out to make a phone call, and when he came back, he said directly, "Our box office on the first day was 1.62 million."

"Ten million more than we expected!"

"The box office on the first day of the summer season has achieved such a result. As long as it continues, it is only a matter of time before it breaks 20 billion."

Zhang Wenzhong asked calmly: "How much is the box office of "Wolf Warrior 2"?"

"1.5 billion."

"1.5 billion?"

Several directors looked at each other in blank dismay, all stunned.

You must know that tens of millions were spent on the pre-promotion of "Nowhere to Hide", and this is not counting the money spent by the leading actors on variety shows.

Feng Qiang and the others thought that the difference on the first day should be huge, but they didn't expect that the difference was only a little over 1000 million.

Because today is the first day of the premiere, they are all busy with their own affairs, and they don't know that "Wolf Warrior 2" has been screened on various self-media platforms.

Seeing that everyone was silent, Feng Qiang squeezed out a smile and said: "In any case, we still won the box office results on the first day. "Wolf Warrior 2" can have a box office of 1.5 million, probably because of Shaoyang and Xiao Han some time ago. The reason for the hype on the Internet."

"His individual charisma is almost comparable to our entire team."

"He is now the top player in the circle."

"..."

Several directors discussed, but Zhang Wenzhong, who was silent, kept searching for news related to "Wolf Warrior 2" on his mobile phone. Now, whether it is short videos or content pushed by self-media, it is based on your preferences. .

Zhang Wenzhong has been paying attention to his movie today, and the content he pushes is naturally the videos and news related to "Nowhere to Hide", but after he searched for "Wolf Warrior 2" and refreshed it, all the videos and news that came out were "Wolf Warrior 2" " content.

"Brothers, the movie "Wolf Warrior 2" is really amazing, if you haven't watched it yet, hurry up and buy a ticket to watch it..."

"I just finished watching "Wolf Warrior 2" at the cinema, and I can't calm down for a long time. The end of the movie is really touching..."

"I can really boast about "Wolf Warrior 2". It's really no urine point throughout the whole process. This movie ticket is not a loss..."

"I took my boyfriend to watch "Wolf Warrior 2" today, but I didn't expect him to cry. He's such a young boy..."

"..."

Listening to the voice on Zhang Wenzhong's cell phone, the few directors who were still chatting stopped talking, and listened to what the people in the video said with their ears up.

At the beginning, there were not many videos related to "Wolf Warrior 2", but after watching 2 or [-] videos in a row, almost all the videos that appeared later were related to "Wolf Warrior [-]".

This time.

Feng Qiang and Ma Baoguo couldn't sit still.

As experienced directors, they know very well that after the movie is released, the word-of-mouth of the audience comes first.

Zhang Wenzhong swiped for more than ten minutes, finally put down the phone, and said to the assistant: "Before tomorrow at eight o'clock, you can ask the distributor about the number of films scheduled for us."

"it is good."

……

There are two ways to determine the amount of film to be arranged.

One is that the theater chain agrees to issue guidance, and its theaters will fine-tune within the recommended film schedule according to the preferences of audiences in their respective regions.

The other is to arrange films directly by the theater manager.

In comparison, the second type occupies the majority. Although the theater managers directly arrange the films, they are basically based on the preferences of the audience.

For example, if the tickets for a movie on the next day are sold out the day before, it means that many viewers have not bought tickets. In this case, it is necessary to increase the number of movies scheduled.

If the tickets are not sold out, it will reduce the number of filming on the contrary.

the next morning.

After Shaoyang woke up, the first thing he did was to ask about the film schedule, and Zhang Wenzhong's assistant did the same.

After the distributor quickly counted, they sent over the number of filmings.

"Wolf Warrior 2" film schedule 45.9%

"Nowhere to Hide" down to 33%

What is the concept of 45.9%, that is, if a theater shows 6 movies a day, nearly 3 of them are showing "Wolf Warrior 2".

If it is a popular schedule, more than 30% of the film schedule is considered very high.

More than 35% is the seedling breaking 15 billion.

More than 40% is basically a steady breakthrough of 20 billion.

And more than 45% or more, almost never appeared.

After receiving the text message from the issuer, the assistant was also really frightened, and hurried to find Zhang Wenzhong.

……