Rebirth 1975: Tore up the call-back order at the beginning

Li Changqing opened another box, and saw that the ham sausage in this box was thicker than the previous box.

The previous one was about the thickness of an ordinary candle, but this one is like a small rolling pin.

"Everyone, try this again, this is more in line with the way we Saibei people eat!" Li Changqing greeted everyone.

Naturally, the village cadres in the office were not polite, and immediately stepped forward again, each of them took one.

But this time they were more restrained when eating, and stopped after taking a few bites.

Seeing this, Zhou Yang couldn't help but smiled, and said, "What are you doing, the products produced in our own factory still use such digging and searching?"

Li Changqing also echoed and said: "Isn't this still in the box? When we go back, everyone will divide these up and let the children in the family taste it too!"

After hearing Li Changqing's words, everyone stopped hesitating and started eating.

While the big guys were tasting the new products, Li Changqing looked at Zhou Yang and said, "The things have been produced now, but you don't know how to sell them. You have a flexible mind, can you think of a way?"

Zhou Yang didn't answer his question, but asked instead: "Old Li, how to sell it we'll talk about it later. Before talking about this, I want to ask, what is the annual output of our ham sausage factory? What is the price of this product?"

"According to Xiaodongyang's engineer, the annual output of their equipment is about 9000 tons!"

Then Li Changqing said again: "But the price has not been decided yet, I plan to listen to your thoughts first!"

Zhou Yang immediately said: "The output of 9000 tons is not too much, so my suggestion is to take the road of high-end and high-quality products for the time being, and the price can be set higher appropriately!"

"High, how high do you want?"

"The thin ones are priced at 5 cents each, and the thick ones are priced at 1 yuan!" Zhou Yang said surprisingly.

Hearing this, both Li Changqing and other people in the room were stunned.

The price really shocked them!

Especially Li Changqing, he knows the production cost of these two kinds of ham sausages.

Take the thin ones, weighing only 2 taels (100 grams), the meat content in them is less than 4%, and the rest is potato starch.

As far as the cost is concerned, a piece will never exceed 1 cents, and the price of 5 cents is 5 times the cost.

The thick one weighs half a catty, costs a little more than 2 cents, and is priced at 5 yuan, which is also [-] times the cost!

"This... this is too expensive, will anyone buy it at such a high price?" Li Changqing asked worriedly.

Regarding the issue of pricing, he has already discussed with the leaders of the county. Everyone thinks that it is more appropriate to set the price of 2 cents for the thin one and 5 cents for the thick one.

That's it, some leaders think it's too expensive.

Unexpectedly, Zhou Yang was more ruthless and directly set the price at 5 times the cost.

Zhou Yang said lightly: "If our ham sausage factory has an annual output of 10 tons, it doesn't matter if it's cheaper, but the problem is that we only have 9000 tons."

"Old Li, you may not have any idea about 9000 tons. Let's put it this way, we can produce up to 9000 million pieces of that kind of thin ham sausage a year. Not to mention that this output is for the supply of the people all over the country, as far as our Saibei Province is concerned, the per capita If there are less than 6 pieces, if the price is a little higher, it will work!"

In fact, Zhou Yang set the price so high, of course, because the production is insufficient, and the price needs to be regulated.

More importantly, once the ham sausage is sold well, there will definitely be companies all over the country that follow suit.

At that time, Luoyang’s spring capital ham became popular, and Luohe immediately released a Shuanghui, followed by golden gongs, beauty, and Yurun.

Later, in order to compete for the market, these companies launched a price war, and the domestic ham sausage industry launched an all-round internal friction.

Therefore, the time left for Yunshan County Ham Sausage Factory in the market is limited. If the factory wants to grow and develop, it must establish its own brand as much as possible within the limited time and create as much profit as possible.

Only with money can we introduce more production lines, expand production capacity, and even formulate industry standards.

"But...but can such a high price pass the review?" Li Changqing said.

"This is even simpler. When the above-mentioned product prices are set, they are all set according to the principle of cost + profit. As long as we don't say anything, who knows the specific cost?" Zhou Yang said.

"That's true, but I feel that we have suddenly become unscrupulous profiteers!" Li Changqing said.

"If you want to say that, you are wrong. If you think about it, we buy tractors, water pumps and even chemical fertilizers. Those are not ridiculously expensive, but can you say that tractor factories, water pump factories and even chemical fertilizer factories are black-hearted profiteers?"

"Don't dare to talk nonsense!" Wang Ping said hastily.

Although the current situation is gradually becoming clearer, and people are not as grabbing people as they were in previous years, it is better to be careful about this kind of thing.

"Comrade Wang Ping is right, but don't talk nonsense!"

Then Li Changqing said again: "However, there is some truth in what you said. I will go back and discuss the price with other leaders in the county. But how to promote our products, you should pay more attention!"

Zhou Yang thought for a while and said, "I'll go back and think about the promotion, and then formulate a detailed plan, but..."

"But what?" Li Changqing asked hastily.

"However, before my promotion plan comes out, you must start moving!" Zhou Yang said.

"How?"

"First of all, it is overtime production, and the premise of promotion is to have a large amount of inventory!"

Then Zhou Yang continued: "The second is to seize the time to determine the brand name of the product, submit an application to the relevant department, determine the price, and prepare for the next distribution..."

"No problem, I'll arrange it when I get back!" Li Changqing said.

At this time Zhou Yang said again: "The last point, immediately organize people to give gifts to the city and province after returning home!"

Li Changqing's eyes lit up, and he said hastily, "You mean, give the ham sausages we produce to leaders at the provincial and municipal levels?"

"Yes, on the one hand, let these leaders have a taste of this new food, and let them have more impressions of this product and our Yunshan County!"

Then Zhou Yang said again: "On the other hand, it is to set a tone first and delineate the first batch of big customers!"

"I don't quite understand what you said. What is the tone? Also, do you mean the leaders of provinces and cities by the big customers?" Li Changqing asked with doubts.

"The high-end tone is set. As long as the leaders of these provinces and cities agree, then our products will be half successful. Otherwise, why are they so expensive?"

Then Zhou Yang said again: "As for the big customers I'm talking about, it's not the leaders of these provinces and cities, but the various agencies, enterprises and institutions under the leadership of the provincial and municipal governments. It's time, if they can include our factory's ham sausage in the purchase list, will they be considered a big customer!"

"Forget it, forget it calmly!" Li Changqing said happily.

"In the early stage, it's all up to you, Lao Li. As for the later promotion, I'll figure out a way!"

"it is good!"

After talking about the business, Lao Li didn't go back immediately, but asked about the situation of Babaoliang Lianhe Village in detail.

When they learned that their village had just finished distributing grain, and the per capita grain had broken through to more than 3000 catties, they were once again shocked by the development of the village.

Although the harvest in Yunshan County is generally good this year, the head grain of most production teams is still only about 400 catties, and only a few teams can reach 3000 to [-] catties, but the [-] catties per capita like the Babaoliang Brigade is still a scorpion. Shit - only one!

Surprised, Li Changqing asked Zhou Yang to take him around the village. He wanted to see what happened after the merger of the villages of the Babaoliang Brigade...

........

ps: Chapter 2 is delivered!