Rebirth 1975: Tore up the call-back order at the beginning

Yunshan County. Government!

In the small conference room, Li Changqing was leading a group of county leaders to talk with Yang Qi and others!

Although this cooperation was led by Zhou Yang, in fact, the two parties in the cooperation are the Yunshan County Government and CCTV. One of them contributes money and the other contributes, and they are the protagonists of the cooperation.

As for Zhou Yang, he can only be regarded as a "matchmaker" at best!

After the guests and hosts were seated, Li Changqing said straight to the point: "Director Yang, we attach great importance to this cooperation. Now, on behalf of the leadership team of Yunshan County, I would like to express my opinion on how we need to cooperate. Just speak up, all of us Go all out, do everything you can, ask money for money, ask people to give!"

Yang Qi was very satisfied with the attitude of Li Changqing and others, he coughed lightly, and then said: "Director Li, we have already felt the sincerity of your county, and believe that we will be able to do this well this time, but there are some things I have to say I still want to talk to you guys!"

"To tell you the truth, broadcasting commercials on CCTV is definitely a bold attempt. Although I dare not say that there will be no one in the future, it is absolutely unprecedented."

"So whether it's your Yunshan County or ours, you must be careful and take it seriously. Once something goes wrong, the consequences will be very serious!"

Li Changqing also nodded, and echoed: "Comrade Zhou Yang has already told me about the stakes, and I understand the risks involved, so we will listen to Director Yang and you professionals about how to shoot this advertisement! "

Yang Qi smiled and said, "We're not professionals either. When it comes to commercials, we're all trying to cross the river by feeling the stones!"

"Then what should we do now?" Li Changqing said.

"Let's go to your ham sausage factory first!"

Then Yang Qi explained: "Comrade Zhou Yang also told me before that for our TV station, broadcasting commercial advertisements is not a big problem, but the quality must be ensured, and all messy commercial advertisements cannot be released. After all What we are facing is the common people across the country, once something happens, the impact will be too great."

"So I personally brought people here this time, in addition to discussing the specific matters of cooperation with you, the more important thing is to inspect your ham sausage factory and see if the ham sausage you launched has been advertised on CCTV. Qualifications!"

"I understand Director Yang's meaning!"

Then Li Changqing said again: "We have also made arrangements for this matter. The county plans to accompany Director Yang to inspect the ham sausage factory and taste our products by the way. Cooperation, what do you think?"

"This is the best, when shall we go to the factory?" Yang Qi said.

"anytime!"

"How about...now?"

Li Changqing didn't expect Director Yang to be so impatient, but he felt relieved when he thought of Zhou Yang's evaluation of him.

"Okay, let's go now!"

"it is good..."

Afterwards, accompanied by the leadership of Yunshan County, Yang Qi and his filming team rushed to the ham sausage factory in the eastern suburbs!

..........

And when Li Changqing and others were accompanying Yang Qi and the others to inspect the ham sausage factory, the Zhou family's food was cooked, and a group of people were planning to start production.

Due to the rush of time, the dishes for Lu Zhengjun and others today are not rich, but they are solid enough.

There is only one hot dish, braised lamb with potatoes!

The mutton was bought from the village during the Chinese New Year. Half of it was eaten during the Chinese New Year, and there were still more than 20 catties left. Zhou Yang stewed all of this meal.

Worried about not having enough food, Zhou Yang deliberately put more potatoes as auxiliary ingredients when stewing the mutton.

In addition to hot dishes, there is also a cold dish and a pickled dish!

The cold dishes are potato shreds in cold salad, and the pickles are rotten pickles made at home!

The staple food is rice!

Knowing that Lu Zhengjun likes to drink, Zhou Yang specially prepared a few bottles of local sorghum wine for them.

For this meal, Lu Zhengjun and others forcibly killed more than 20 catties of mutton from Zhou Yang's family, plus a large pot of rice. They were so satisfied with the meal, and the two bottles of sorghum wine were also drunk to the bottom!

The only thing that made Lu Zhengjun a little regretful was that Zhou Yang had behaved himself today and didn't drink a sip of wine!

After eating and drinking enough, and Li Linzhang and his team members were also picked up, the task of coming to Yunshan County this time was also completed, and Lu Zhengjun and others were ready to leave.

But instead of going back to the capital, he went back to the county to join Yang Qi and the others.

"Old Zhou, that old boy Yang Qi wants to see you, do you have time?"

Zhou Yang thought for a while and said, "There is time..."

"That's fine, let's go to the county seat together, stay in the county seat for one night, and I'll return to the capital tomorrow!" Lu Zhengjun said.

"also!"

Afterwards, after Zhou Yang simply cleaned up the leftovers on the kang, the group of people drove the car and headed for Yunshan County.

When they came to the county government, Yang Qi and others had just returned from inspecting the ham sausage factory.

Seeing that Lu Zhengjun really invited Zhou Yang to the county, Yang Qi was very happy.

After exchanging pleasantries, at Li Changqing's invitation, several people came to Li Changqing's office and sat down around a coffee table.

After the guest and host sat down, Zhou Yang immediately asked with a smile, "Brother Yang, I heard that you went to inspect the ham sausage factory this afternoon. How do you feel?"

"It was shocking!"

"Shock?"

"Well, before I came here, I thought that your ham sausage factory was just a small manual workshop, and this ham sausage was something like sausages in Sichuan and Chongqing. I never thought that your ham sausage factory is a modern factory with such a high degree of automation. factory!"

Then Yang Qi said again: "And the ham sausage produced by your factory has a unique taste and is really delicious. Except for the price being a bit expensive, there is nothing wrong with it!"

"So, our ham sausage meets CCTV's promotion standards!" Zhou Yang said.

"Of course it fits, so we plan to come back and have a good drink with Director Li to discuss specific cooperation matters!" Yang Qi said.

"Hahaha, Director Yang, we are just waiting for your words!" Li Changqing said with a smile.

"The product is definitely fine, and we have discussed the advertising cost before, but we have no idea how to shoot this advertisement!"

Afterwards, Yang Qi turned his attention to Zhou Yang and said, "You came up with the idea of ​​commercializing TV commercials. You should have some ideas about this, right?"

Hearing this, several people in the room focused their attention on Zhou Yang.

Zhou Yang did not disappoint Yang Qi and the others, and immediately said: "Well, I have already prepared the advertising plan for the ham sausage, and you can just follow it and shoot it!"

"Really?" Yang Qi asked happily.

"Ok!"

With that said, Zhou Yang took out a folded letter paper from the satchel he was carrying, and handed it to Yang Qi.

Yang Qi immediately took over the letter paper and read it carefully.

There is not much content on the letter paper, and Yang Qi read it in a few minutes.

I saw him frowning and said: "Is this too simple, why is there no one?"

Zhou Yang smiled and said, "We are promoting ham sausage, why do we need people!"

"But..."

Before Yang Qi could finish speaking, Zhou Yang interrupted him: "Advertising is all about the effect. Don't think that the effect is not good if the plan is simple. Sometimes simplicity is easier to remember!"

"Well, we won't refund you the money anyway if the effect is not good!" Yang Qi said with a smile.

Zhou Yang smiled and said nothing, he is very confident in the effect of this advertising plan.

The advertising plan he came up with was a copy of the CCTV advertisement of Chundu Ham Sausage.

At that time, Chundu ham sausage was popular all over the country in a short time because of the advertisement of this dancing ham sausage.

The picture of the bouncing ham sausage on the TV screen has become the childhood memory of many people.

Although the timeline is now 8 years ahead of schedule, as CCTV's first commercial, its effect will only be better.

Zhou Yang wasn't worried about the ham sausage advertisement at all. Backed by the giant CCTV, no matter how bad the advertisement was, it was worth the 20 yuan advertising fee.

However, he always pays attention to making the best use of one's talents and resources. Since Yang Qi, the second-in-command of CCTV, came with the filming team in person, he naturally couldn't let them go back so easily.

The wool delivered to the door must be squeezed, otherwise it will not be Zhou Yang's style.

Thinking of this, Zhou Yang spoke again...

.........