Rebirth 1975: Tore up the call-back order at the beginning

Beijing. Zhou's old house!

"Clang clang clang..."

Zhou Yang slowly opened his eyes amidst the hourly chime of an old-fashioned clock.

The dull, bloated feeling in his head reminded Zhou Yang that he drank too much...and...too much last night.

There's no way, when encountering Yang Qi's straightforward nature, even though Zhou Yang was already very restrained, he still fell unconscious before halftime.

Fortunately, Zhou Yang brought Liu Yunlong, Chen Beixuan and others with him when he was eating yesterday. Otherwise, if Li Youwei was alone, he wouldn't know how to take him home.

Sitting up, looking left and right, the room was empty, neither Li Youwei nor the children were there, and there was no sound of children playing outside, it should be in the front yard.

Even the quilts on the kang were folded up and placed neatly on the back kang.

Zhou Yang looked up at the old clock on the wall, and sure enough, he found that it was past ten o'clock.

Sitting alone on the kang, Zhou Yang quickly put on his clothes and prepared to wash his face.

Originally, he had discussed with Li Youwei that he was going to show the children school this morning, but now he didn't know if it would be too late.

However, just as Zhou Yang got dressed, he saw Li Youwei walking in with a yellow enamel washbasin.

"Wake up, wash your face, I'll go to the front and serve you food!" Li Youwei said.

"Don't go, I'll go to the kitchen to eat by myself after I wash my face, save trouble!"

"also!"

After speaking, Li Youwei brought the washbasin in front of Zhou Yang, then sat down on the edge of the kang, and watched her man wash his face.

"What time did we end yesterday?" Zhou Yang asked while washing his face.

"You drank too much before seven o'clock. We saw that you were drunk and took you back first. As for when Comrade Lu and Director Yang left, I don't know!"

"Oh, I thought we were going with Lao Lu and the others!"

"No..."

While Zhou Yang was wiping his face, Li Youwei couldn't help asking: "By the way, are you really planning to spend 200 million to buy ten advertisements? I think Director Yang and his sister-in-law are serious. They were still there after you got drunk yesterday. What about this?"

Zhou Yang wiped his face with a towel and said, "If Director Yang can really persuade the higher-ups to allow CCTV to broadcast commercials, I will definitely pay the 200 million!"

"Really? That's 200 million, just throw it in like this, will it..."

Before Li Youwei finished speaking, Zhou Yang said with a smile: "Are you trying to say whether you will lose money?"

"Um..."

"Don't worry, the ultimate purpose of TV advertising is to increase the exposure of the product, and then increase the sales of the product, so this cost will be included in the marketing cost of the product!"

Then Zhou Yang continued: "As long as the advertisement plays its due role and the sales of the product increase, then there will be no loss of money. Now I'm worried that Yang Qi can't handle those people above!"

These days, people still don't know much about the power of TV commercials. They are still thinking about whether TV commercials will lose money, and they don't know how effective this type of commercials are.

As far as Zhou Yang knows, the real TV commercials in China are triggered by "two bottles of wine". The first TV commercial is the famous Shengui Yangrong wine.

On January 1979, 1, which was the beginning of the year, Shanghai City TV station broadcast the first TV advertisement in China. This advertisement was 28 minutes long, and it promoted the "Ginseng and Gui Yang" produced by the second factory of traditional Chinese medicine in Shanghai City. Honor wine".

The price of this kind of medicinal wine is about 16 yuan. In this era when the per capita income is less than 160 yuan, an ordinary farmer can’t even buy 10 bottles of medicinal wine in a year. From the perspective of price alone, it is definitely a luxury. up.

But what no one expected was that after this advertisement was broadcast several times in a row on Shanghai TV station, all the Shengui Yangrong wine in Shanghai were sold out, and the effect was so good that it exploded.

Compared with Shanghai TV Station, CCTV's advertising effect is obviously better, after all, the platform is different.

Take the first bid for Confucian Mansion Banquet Wine as an example. After winning the bid, the CCTV advertisement of "Drink Confucian Mansion Banquet Wine and Make World Articles" was officially launched.Almost overnight, this little-known entrepreneur became a household name.

In the year when it won the "Biao Wang" of CCTV advertisements, "Confucius Banquet" achieved sales revenue of 9.18 million yuan and profits and taxes of 3.8 million yuan. The main economic indicators entered the top three in the national liquor industry and became a well-known domestic brand.

Another example is CCTV’s second and third advertising bid king Qinchi Liquor Industry. In 1996, Qinchi Liquor Industry won the CCTV bid queen with 6666 million yuan. Then the annual income of this small state-owned enterprise in Linqu County It soared to more than 9 million yuan.

In the words of the person in charge who was employed at the time, we drove a Santana into CCTV every day and drove out a luxury Audi, which shows how amazing the effect of CCTV’s commercials is.

If CCTV really accepts commercial advertisements, Zhou Yang really doesn't care about the 200 million advertising fee.

At that time, there will be one for the ham sausage factory, one for the printing factory, one for the ice cream factory, and even one for the TV factory.

Even if you can't use the rest, you can make a lot of money by selling it to others. In short, you will definitely not lose money.

The only thing Zhou Yang worries about now is whether Yang Qi can persuade those big bosses above.

After all, the attitude towards commercial advertisements from top to bottom is not very friendly, especially those of the older generation, who hate TV commercials.

It was not until after the reform and opening up that domestic advertising pioneer Mr. Ding Yunpeng published an article "Rectifying the Name of Advertising" in "Wen Wei Po" in 1979 that he defended the legitimacy of contemporary advertising for the first time.

Later, thanks to the efforts of the head of the National Propaganda Department, the advertisement was restored to its commercial nature.

But thinking about the status of the old man in Yang Qi's family, if Yang Qi can talk to the old man, then the matter will be settled.

Just as Zhou Yang was deep in thought, Li Youwei's voice came from his ear again: "By the way, I haven't had time to ask you yet, what medicine did you give him to help them have a baby?"

She doesn't know much about business matters, nor is she interested, she is more curious about this than that.

At this time Zhou Yang had already finished washing. Hearing this, he immediately smiled and said, "You know the medicine too!"

"I know?"

"Well, it's the little blue pill that Brother Haisheng used!" Zhou Yang said.

Hearing this, Li Youwei's face immediately turned red.

Li Youwei naturally knows what that little blue pill is for, and she has a deep understanding.

After confirming that the medicine had no side effects, Zhou Yang tried the medicine himself in order to test the effect.

Li Youwei clearly remembered that she was beaten to death by her own man that night, and she couldn't get up the next day.

It's just that Li Youwei never imagined that the medicine was so effective that it could help people like Director Yang to have children.

No wonder the couple are so grateful to their man. If it were her, she would be the same as them.

"I won't tell you anymore, I'll pour water!"

Saying that, Li Youwei blushed and held the washbasin, as if fleeing away from the main room in the backyard!

Seeing this, Zhou Yang couldn't help but shook his head with a smile.

They are old couples, and they are still so shy.

Zhou Yang, who was in a good mood, immediately grabbed the small satchel on the kang, leaned over his body, and walked towards the front yard.

Zhou Yang opened the door and walked into the main room in the front yard. As soon as he entered, he saw his father and elder brother chatting on the sofa, while his mother was peeling potatoes beside them.

The sister-in-law looked a bit fierce, I saw that she was standing by the stove with a big rooster that had just been slaughtered, and a red-hot stove hook in her hand, forgetting that the rooster's neck was constantly being seared, There was a smell of burnt flesh in the room.

Although he knew that the sister-in-law used the fire to burn the rooster's floating hair that could not be removed, but the action of the sister-in-law gave Zhou Yang a deeper understanding of the aggressiveness of Mongolian women.

Seeing Zhou Yang coming in, his father immediately asked, "I heard from your wife, are you going to find a school for the children today?"

"Well, the school has started for a week. If I don't look for it again, I'm worried that there will be too many courses left behind!" Zhou Yang said.

"Have you decided which school to go to?"

"The primary school attached to Beijing University or the primary school attached to Renmin University is fine, or the experimental primary school is also fine!" Zhou Yang said.

These days, the teaching quality of each school is similar, the only thing to consider is which school is closer to home!

Zhou Yawen thought for a while and said, "Why don't you go to the primary school attached to Beijing University, it's close to home, and the principal is your house uncle, so you don't need to find someone else if he's here!"

"Okay, then Xiaowei and I will visit Uncle Fang later..."

"No, I'll just give him a call!"

"How can it be done..."

As the father and son were talking, there was a sudden sound of bells outside the gate, and then Lu Zhengjun hurried in from the outside...

.........

ps: Chapter 1 is delivered!