Datang: Li Shimin begged me to rebel

As businessmen, they are naturally sensitive to business opportunities. Although they don't have the concept of advertising, they definitely have the concept of publicity.The identity of "Datang Weekly" made them dare not think about it before, and they never thought about it, but this time, everyone has seen the effect!

Within a day, the entire Chang'an City knew the news. If it was the past, how long would it take to know about it?Even if you find someone to spread this matter, it is impossible to spread such a thing without half a month.

And now is the day!And there are so many people in Chang'an City, and so many people working for His Highness King Qin, when these people communicate with each other on the construction site, the news will soon spread to all the counties around Chang'an City!

And they also know that "Datang Weekly" is not only published in Chang'an, but also in Luoyang, Taiyuan and other cities. too fast!

This means that it won't be long before this news will spread throughout the Tang Dynasty!

What if you change industries?Is it the same?

That's why they were so excited, but it's a pity that since His Highness is not in Chang'an City now, it is impossible for the "Datang Weekly" to be open to businessmen like them, so even if they are greedy, they can only read it.

But they have also seen the sales of these new salt in Chang'an City. Bai Ling and others bought the most expensive salt of 500 ren per catty. For them, this little salt is still affordable, after all, salt is used for eating It's only 500 Wen a catty. For businessmen like them, although there can't be too few people in the family, a month is at best two or three catties of salt, which doesn't cost much at all.

Bailing and the others didn't make any distinctions. As businessmen, they understand people's hearts too well. For example, if you give the master 500 yuan a catty, and the servants eat 50 yuan a catty, Bailing and the others are not stupid. The salt comes from some kind of salt. To a certain extent, apart from the packaging, it is very difficult to distinguish others, let alone put them in dishes.

So it’s better to let the servants be grateful to Dade like everyone else. This is just a small amount of money, divided so finely, you don’t know if they use cheap ones for you, and you can’t stare in the kitchen every day.

500 Wen a catty of salt may not seem cheap, but in fact, not to mention the big families, it is just some ordinary small households, some merchants’ families, the price of this thing is not expensive, especially its consumption is not much Under normal circumstances, this means that almost everyone who can pay 500 yuan a catty will buy this.

This is much better than pricing one or two guan, or even more than a dozen guan for a catty. In that case, the profit seems to be high enough, but in fact the number of people who can afford it is reduced too much, and it is not as much as 500 yuan per catty.

This is why more than 1000 years later, Rolls-Royce, Bentley, Bugatti Veyron and the like are super expensive, but they are actually just a small brand of Volkswagen.

The size of the market varies greatly, and Li Ke's pricing is not random.

Although Li Ke is divided into several grades, but Li Ke can already confirm when setting the price. The salt of 200 Wen and 300 Wen per catty is definitely the least sold among the four grades, and the salt of 500 Wen and 50 Wen per catty is the lowest. The most sold among the four grades!

The value of 200 and 300 texts is to increase the sales of 500 texts. It is still the sales strategy of later generations. For any car, the lowest configuration will always be the lowest sales. It exists to support the existence of other configurations. Then increase the selling price of other configurations and let you buy other configurations.

The boom in sales of table salt is predictable, and Li Ke didn't care about it at all, but he let Jiang Feng also invest in new research and development content, that is, the real research and development of the method of filtering table salt. Different minerals in the salt solution require different concentrations and temperatures for decomposing and condensing, thereby separating these different table salts.

However, Li Ke didn't show this part, but let Jiang Feng and the others figure it out by themselves.

Li Ke can teach, but what Li Ke teaches will never be as good as enlightenment. If enlightenment may be a scientist, but what Li Ke teaches will always be an assistant.

After Jiang Feng completes the research and development of this separation method, Li Ke will launch a brand new "twenty-layer" filtered new table salt to replace the highest priced 500 Wen table salt, and then "reduce the price" of other table salts.

The 50 Wen salt will be reduced to 1.5 Wen. Well, His Royal Highness King Qin finally reduced the cost of initial filtration for the sake of the health of the people of Tang Dynasty. The 50 Wen can be reduced to 1.5 Wen per catty, and His Highness Qin Wang will continue to work hard. !

There are four levels in total, a little bit of promotion.

Li Ke is very serious in research and development, and has not made any fakes.

On the second day after the "Datang Weekly" was published, Li Shimin learned that all the salt sales outlets in Chang'an City started queuing up, and after some former coarse salt merchants began to cut prices, Li Shimin would come over to get some taste. The reason why Li Ke sold 1.5 Wen I am afraid that every catty of salt is also to force those salt merchants to lower their prices? !Because many people in the Tang Dynasty couldn't even afford coarse salt.

When Li Shimin understood Li Ke's purpose, Li Ke was also giving lectures to some sales employees of Yuelai Commercial Bank who had never met him.

"Remember! Clothing, food, housing, and transportation are closely related to ordinary people. Huge profits are never based on high prices! Many people think that the huge profits of salt are due to its high price! This is not the case! It is a consumable, just like food. It is a It will be consumed continuously, if you set a high price, and when most people can’t afford it, society will be in turmoil! What do you use to make a profit?!”

"Remember, a stable society is the biggest source of profit! In the Tang Dynasty, the price of rice was only 1 renminbi a catty, and the general monthly income of the people in the Tang Dynasty was less than 1 renminbi a month, and when the people farming had little surplus food, the whole If the coarse salt of the society is sold for 100 yuan/catties or even higher, it means that the country is not far from collapse."

"Exorbitant profits are not equal to high prices! The reason why salt is profitable is because its cost is too low! And it is also a necessity for human survival, so it is profitable! As far as I know, the several big salt ponds in Datang, although they made salt The efficiency is not as good as ours, but they have already bought non-registered households in advance, Kunlun slaves and other servants are doing these jobs. The expenses of these people are all one-time expenses. When you buy them back, you can just feed them, and you don’t even need a monthly fee. Pay. This is the reason for its huge profits!"

"So, when we need to launch a product, we need to make a low-end product or force a product to stabilize the low-end market with the largest number, and then we launch the mid-to-high-end part to harvest the most profitable part. This is the most reasonable way of doing business. Any This is true of any industry!"

"Stabilize the fundamentals of the society, properly release some goodwill, and gain the goodwill of the general public by creating jobs, or donating roads, etc., to help the people, obtain the basic social and moral foundation, and then add brands and high-tech to the products. The seemingly high-end added value such as high-end, high-efficiency, etc., to classify classes and locate precise needs, this is the source of huge profits."