NBA: The man who passed the ball to Yao Ming

Zhang Jinshui brought a pair of newly unpacked "bows" that he wore to Las Vegas this morning from the corner of the dressing room, and then looked in the mirror.

Sports shoes with formal clothes, bright colors with dark colors, Chinese style with British style, avant-garde with simple, really more attractive and detailed.

Moreover, wearing sneakers is much more comfortable than wearing pointed shoes.

The matching of suits and sneakers was actually a widely accepted popular matching method in the era before Zhang Jinshui’s crossing. Many Hollywood male stars wore this way when they participated in the awards ceremony. It can even be said to be quite common and boring.

But in 2005, no one should have tried this bold outfit.

Zhang Jinshui happily walked out of the dressing room, stood still in front of Zi Chunlin, turned around, and asked, "Look, how do you dress like this?"

Zi Chunlin smiled like a flower, nodded, and said, "It's pretty."

However, Zhang Jinshui felt that Zi Chunlin no longer had the ability to appreciate him objectively, so he asked the photographer and assistant next to him, and everyone praised the bold and handsome outfit.

At this moment, Art walked in with an old man with white hair, black square sunglasses, and a Matrix outfit.

Seeing Zhang Jinshui, he immediately rushed forward and said loudly: "Hey, these are not the leather shoes we prepared for you, you go and change them back, Mr. Mangust has already arrived, we don't have time to waste any more time with you. "

Zhang Jinshui glanced at the furry guy and said, "No, I've decided, I'll wear these shoes today. Your contract only requires me to wear your men's clothing of the season to attend the dinner party, and there is no requirement for shoes."

"What are you kidding, our men's clothing worth 8 US dollars, paired with cheap sneakers like yours, won't our competitors laugh at you? Come on, you've been messing around all afternoon , can't you cooperate with our work?" Art's tone became more and more exaggerated, and his voice became louder and louder. It was obvious that he was speaking to Mr. Mangust behind him.

Zhang Jinshui sneered, and said, "If you look at the price, your suit is 8 yuan, and the online auction price of my pair of shoes is tens of thousands, but your clothes are a bit cheap, right?"

Art had a look of sarcasm and disbelief.

At this time, the white-haired old man had already walked to Art's side, and Art turned sideways to the old man and said: "Mr. Manguster, you see, this guy has been doing things all afternoon, and now he even brags that A pair of his sneakers can sell for 1 beautiful national currency, which is simply an insult to our IQ."

"That's not true. His shoes are indeed sold for more than 1 US dollars, and there are many people bidding for them. In the end, I spent 1 US dollars to get them." Entering the door with a strong aura Mr. Mangust made an extraordinary move, and made his subordinates freeze on the spot in embarrassment as soon as he opened his mouth.

Zhang Jinshui did not expect that the sky-high price of his sneakers would be paid by the white-haired old man in front of him. He stepped forward, extended his hand enthusiastically to the other party, and said with a smile, "Mr. Mangust, right? Thank you very much." Support, do you watch basketball too?"

Although Zhang Jin never cared about the fashion industry, he had actually seen photos of this old man with white hair and sunglasses in many places in his previous life. He couldn't tell the specific resume, but he knew that he was a legend in the fashion circle.

"Yes, I am the manager of the donkey, Mangust, and I will attend the awards ceremony with you tonight." Mangust took off his glasses, showing an old but well-maintained face, smiling road:

"I don't watch basketball, but I read news that a pair of shoes were photographed on the Internet for a sky-high price of 1 US dollars, so I wanted to buy them to see why they were so expensive."

"The old man is still rich and self-willed. How about it? After reading it, what do you think of my shoes?" Zhang Jinshui laughed.

"With all due respect, it's just a pair of ordinary basketball shoes, and it's you who pay the premium."

Zhang Jinshui laughed loudly, and said: "The old man is right, but clothes, shoes and bags are all the same, and they can be sold so expensive, there must be some hidden value attached.

Just like the suit I am wearing, no matter how comfortable and beautiful it is, the cost does not need to be 500 beautiful national currency, it can be sold so expensive, isn’t it the brand value of the donkey?

So, can I wear these shoes with your suit tonight? "

Mangust looked Zhang Jinshui up and down again, and said: "There are no hard and fast rules in the contract, and the combination of classic with avant-garde, orthodox with sports and leisure, really looks good, why not?"

Unexpectedly, this legendary figure who has spent half his life in the fashion circle in front of him is not only conservative and stubborn due to his lack of experience and superior status, but rather open.

While admiring the other party in Zhang Jinshui's heart, he suddenly had a bold idea...

Time is running out, and now that the clothes are settled, Zhang Jinshui walked out of the studio with Mangust. Due to confidentiality, he was not allowed to enter the studio. Zhang Xiaoman and Zi Qiuli, who had been waiting outside, greeted him immediately. come up.

Fortunately, they no longer need to be separated from Zhang Jinshui and Zi Chunlin.

Donkey prepared an extended Rolls-Royce, and pulled Zhang Jinshui and a group of four, Mangust, Art and an assistant onto it.

When Zhang Jinshui got into the Rolls-Royce, he was immediately taken aback by the luxurious interior of the car.

Different from one or two rows of seats in traditional cars, half of the extended Rolls-Royce is actually a white leather sofa with a length of at least 5 meters, which looks very textured, and the opposite side of the sofa is elegant. The red wooden bar counter, under the glass table top, placed a variety of wine products, and at the rear of the car, there was also a sofa of the same material.

Zhang Jinshui secretly marveled, this is not a car, it is clearly a box of a nightclub.

No wonder I saw in the news in my last life that some rich bosses in Huaguo were obsessed with this long version of Rolls-Royce for a while, and some people were even willing to throw half a billion for a car. These gringos will.

Zhang Xiaoman followed Zhang Jinshui into the car, immediately cheered in amazement, rushed to the sofa at the rear of the car, and touched the surrounding facilities, feeling very excited.

Zi Chunlin and Zi Qiuli, who got into the car behind her, looked familiar and sat next to Zhang Jinshui.

The inspiration that Zhang Jinshui has now conceived in his mind has been verified to be very successful in the future, and has become a very classic and respected business model.

However, it is 2005 after all, and no one can guarantee whether some ideas that are too advanced will be accepted.

Moreover, since it was related to the future development of Taiji Zijin, Zhang Jinshui naturally had to ask Zi Chunlin for his opinion before speaking to Mangust.

After the car started, Zhang Jinshui touched Zi Chunlin beside him with his arm, and said, "Zi Chunlin, I have a very bold idea about Taiji Zijin."

Just at this time, Zi Qiuli, who was sitting on the other side of Zi Chunlin, leaned over to get a drink from under the bar, heard Zhang Jinshui's words, squeezed over curiously and asked: "What do you think, tell me quickly, the listener has a share."

Zhang Jinshui glanced at Zi Qiuli in displeasure. Since his relationship with Zi Chunlin was discovered last night by this guy, he immediately seamlessly switched to the role of uncle, and he was more carefree than before.

However, as Zijin Taiji's senior advisor, Ziqiuli is qualified to know his plan.

So, Zhang Jinshui leaned over, and whispered his thoughts to the two of them.

"Wonderful! Zhang Jinshui, this idea is so simple! You are really a business genius, playing basketball is a waste of your brain." Hearing Zhang Jinshui's idea, Zi Qiuli patted his thigh excitedly , the voice was a bit loud, which attracted Mangust and others on the other side of Zhang Jinshui to look sideways.

Zhang Jinshui gave Zi Qiuli a warning look, and then looked at Zi Chunlin.

Zi Chunlin thought for a while, then lowered his voice and said: "It is indeed a very wild idea, which is very helpful to our brand building of Taiji Zijin, but why do people help us like this?"

"Where did he come from to help us, it's a win-win for everyone." Zhang Jinshui blinked at Zi Chunlin.

Then, Zhang Jinshui turned his head and started chatting with Mangust.

Although Mangust has a detached position in the fashion circle, he is much easier to get in touch with than the turtle-haired Art by his side.

The two first chatted about the donkey's target customer group and the spending power of the target customer group, and then talked about the spending power of ordinary people today, and what kind of person is it that drives the second-hand price of the "bow" to the sky.

During the conversation, the two gradually clarified a logical chain. Donkey's target customer group is the global high-net-worth individuals, because these people have the strongest spending power.

But at the same time, ordinary middle-class and fashion-seeking young people cannot be ignored. They have a very strong consumption desire to pay for their hobbies. The hype of "Bow" on the Internet has actually proved this. Those who pay a lot of money for a pair of basketball shoes must be fans of Zhang Jinshui, or at least basketball fans. This group is naturally composed of ordinary middle-class and young people.

Therefore, it will definitely not reduce the brand positioning to cater to the donkeys of the middle class and young people, at least it should not exclude them.

Based on this conclusion, Zhang Jinshui finally put forward his own idea, whether Mangust is willing to cooperate with him to launch a joint sneaker of donkey and "bow", which will be sold in limited quantities at the price of luxury goods.

This proposal immediately made Mangust sit up straight.

Even through the sunglasses, Zhang Jinshui could see the light in Mangust's eyes.

Zi Chunlin, who had been quietly listening to the bragging between Zhang Jinshui and the old man, saw the old man's reaction, and immediately squeezed Zhang Jinshui's hand quietly, conveying the joy in his heart.

Zhang Jinshui immediately pinched Zi Chunlin's weak and boneless little hand in his backhand, feeling even proud in his heart.

The idea of ​​co-branding a luxury product that has been spending money to build a noble and high-end brand image with a sneaker for the common people is excessively absurd no matter how you look at it.

Zhang Jinshui rushed to bring it up, in fact, because in his memory, the donkey experienced a change in the concept of brand rejuvenation in his previous life, and it should be led by the old man in front of him. His heart was moved, but Zhang Jinshui was a little surprised.

Mangust smiled and said: "You should be the second person in the world who has such a bold idea, but unfortunately, the first one to have this idea is my humble servant.

Of course, such a joint name is a bold adventure for us donkeys, but it is a great opportunity for publicity for your new sneaker brand. I say this, you have no objection, right? "

Zhang Jinshui nodded, and directly admitted: "You are right, old man, so what?"

Mangust smiled and said, "I like your frankness.

Therefore, the condition of our cooperation is that the product design, retail pricing, production scale and release time related to this joint name must all be decided by us, and you only have the right to sell a small part of the products. Only 25% of the income generated.Can you accept it? "

Zhang Jinshui looked back at Zi Chunlin and Zi Qiuli, both of them nodded excitedly at Zhang Jinshui.

A new brand has the opportunity to co-brand with the world's top luxury goods when it is open to the public, not to mention only accounting for 25% of the revenue.

In any case, Zi Chunlin never expected that he would simply bring Zhang Jinshui out on a business trip, but in the end he would help Taiji Zijin get such an important cooperation opportunity.

After Zhang Jinshui accepted the conditions offered by Mangust, the intention of this cooperation was considered to have been reached.

Mangust gave Zi Chunlin the contact information of his personal assistant, and they will push forward the specific matters together.

At this time, the time has come to 7 o'clock in the evening, and their Rolls-Royce is getting closer and closer to the Venetian and Palace Hotel, where the award ceremony will be held.

Although Zhang Jinshui is here to attend the awards ceremony this time, the real highlight is walking the red carpet.

As for the awards ceremony, which officially starts at 8 o'clock, the best time to walk on the red carpet is 45 minutes to half an hour before the opening of the awards ceremony.

Walking the red carpet before that time period, there may not be enough cameras on both sides, and it seems a bit too hasty to come too early, but walking the red carpet at that time period, the time is a bit too tight, and there is suspicion of disrespecting the organizer.

The donkeys, who have been familiar with vanity fairs all over the world for more than 50 years, naturally know the way here very well. Instead of driving directly in front of the red carpet, they stopped at the intersection before the turn and waited until 7:20 Just started the car again.

Coincidentally, another Rolls-Royce drove over at this time, and happened to be stuck at the intersection with Zhang Jinshui and his car.