NBA: The man who passed the ball to Yao Ming

NBA officials attach great importance to the live TV broadcast of games. Since the 60s, they have set up a special department named nba official live broadcast group.

Today, this department is already a huge team with more than 1000 people.

The scope of work he is responsible for covers the live broadcast of each nba game, analyzing the potential excitement and attention of the upcoming game, specifying the number of live broadcasts in the United States and other live broadcasts, coordinating live broadcast details with major contracted TV stations, and tracking live broadcast ratings in real time ratings and other conditions, and make an analysis and summary of ratings data after the game.

Among all the live TV broadcasts, the most important one is the national live broadcast.

During the nba regular season, there will be two games broadcast live across the United States every week.

One of the core tasks of this working group is to ensure that every game that is broadcast live across the United States is exciting and has high ratings, so as to attract the world's top brands to place advertisements on NBA games.

Tonight, the game designated by the official live broadcast team to be broadcast live across the United States is the Western powerhouse Suns playing at home against the championship favorite Heat.

At 7:[-] in the evening, the game officially covered the entire United States through the free channels of ESPN, TNT, ABC, SB and other TV stations that have signed sky-high broadcast contracts with the NBA. The centers flow continuously to the nba headquarters in new york.

In the first half of the game, everything was going on in an orderly manner.

The Suns and Heat are two of the most popular teams in the league. The dialogue between them attracted 500 million viewers in front of the TV.

Although this number cannot be compared with the 2000 million viewership ratings during the finals, it is definitely a pretty good number in the regular season.

However, in the second half, the major TV stations were surprised to find that the number of viewers was decreasing sharply.

And when all the numbers are gathered in the hands of the official NBA live broadcast team, it is only in the early 200 million, not even half of the first half.

When the staff quickly reported the situation to Bocaster, the person in charge of the official live broadcast group, the man in his 40s, with a typical Mediterranean hairstyle for Western men and sharp eyes like a falcon, frowned.

He knew very well in his heart that it was difficult to explain this ratings to the fathers of clients who spent huge sums of money on advertisements during live broadcasts across the United States.

Beaucust has been in charge of the business of the live broadcast group for five years and has a lot of experience. He immediately thought that after New Year's Day in 2005, there was a similar weird situation in a national live broadcast game.

In the subsequent investigation and analysis, they found that the node where the number of spectators immediately declined was exactly 76 minutes into the fourth quarter when the Philadelphia 8ers challenged the Orlando Magic away.

At that time, Iverson had scored 56 points and was likely to become the first point guard in NBA history to break through 60 points in a single game.

Then, many viewers abandoned the national live broadcast and instead looked for various other channels to watch that game in order to witness the birth of a legendary record.

Thinking of this, Boxer immediately ordered his subordinates to check the statistics of other ongoing nba games, and immediately found that in a game held in Indianapolis, Rockets point guard Zhang Jinshui only used three quarters Already hit 12 three-pointers.

A rookie guard from China, who just set foot in the NBA this year and only played less than 10 regular-season games, actually hit 12 three-pointers in three quarters in a game, tying Kobe's record. nba history.

His performance in this game is no less amazing than Iverson's 60 points in a single game.

Moreover, there is still a full quarter before the end of this game. That Huaguo boy named Zhang Jinshui may be able to create a new record that will be unattainable by future generations.

No wonder so many spectators ran to watch the game.

Boxer pondered for a moment in his heart, and made a decisive decision, notifying the major TV stations to announce to the audience that after Zhang Jinshui played in the fourth quarter, the Rockets game and the Suns game would be broadcast live in parallel.

So that interested fans can witness the new nba single-game three-point record being created in the hands of a rookie guard.

As soon as the news was announced, it immediately had a miraculous effect. The ratings of the national live broadcast began to turn from a decline to an increase, and even reached 600 million, which was 100 million higher than the peak of the previous show.

The rebound in ratings has also strengthened Bocaster's determination to switch the national live broadcast to Indianapolis.

He asked the staff to coordinate the major TV stations to continue to broadcast the game between the Suns and the Heat across the United States, while keeping a close eye on every move in the Conseco Arena.

When the scene of Van Gundy waving for Zhang Jinshui to play for the first time was captured, Beaucast immediately ordered his subordinates to switch to the national live broadcast.

Since the start of the new season, there has not been a live broadcast in the United States with a viewership of more than 680 million. Boxer suddenly felt an inexplicable confidence in his heart. ratings records.

However, what people didn't expect was that in the Conseco Arena, the screen shown in front of 600 million viewers through the nationwide broadcast was actually Van Gundy's repeated request, and Zhang Jinshui begged for nothing and refused to play.

The director of the broadcasting team standing next to Boxer was dumbfounded, and exclaimed: "What do you mean, Zhang Jinshui doesn't want to play?!"

It was he who remotely commanded a camera on the scene, staring at the Rockets' bench, and reported the interaction between Van Gundy and Zhang Jinshui to his immediate boss Boxer as soon as possible.

"I think, Zhang Jinshui probably thinks that the game is already a garbage time, and is too lazy to set a new record in this competitive atmosphere?" Boxer looked at Zhang Jinshui on the huge screen in front of him with great interest.

Seeing that Zhang Jinshui continued to firmly refuse to play, and Van Gundy finally gave up persuading him, the director of the broadcast panicked: "We have already broadcast the live broadcast to audiences all over the United States, but he didn't play. Isn't this molesting us?"

Boxer said with a smile: "It's not a molestation either. Since Zhang Jinshui won't play, let's switch the screen back to the game between the Suns and the Heat. This live broadcast can be regarded as an explanation for the audience." After finishing speaking , Boxer turned and walked back to his office.

"Zhang Jinshui..." Boxster murmured the name after sitting down at the desk, feeling a wave of appreciation in his heart.

"Do you want to talk to Mr. David Stern tomorrow, and increase the number of Rockets' live broadcasts in the United States this season?"

......

Tonight, more than 600 million viewers across the United States witnessed that Zhang Jinshui hit the single-game three-pointer record without breaking it.

On the one hand, many people think that Zhang Jinshui is stupid. Such a record-breaking opportunity may not be encountered once in his entire career, and Zhang Jinshui does not cherish it at all.

On the other hand, these same people thought that Zhang Jinshui was cool. They could probably guess that this Huaguo boy didn't want to play again, and he probably didn't bother to use his garbage time to break that record.

But in the final analysis, it is a pity for everyone not to be able to witness Zhang Jinshui break the record.

Even the Pacers fans in the Conseco Arena especially hope that Zhang Jinshui can play again and hit a few three-pointers.

It's a pity that as the time of the fourth quarter gradually passed to the end, Zhang Jinshui, who put a towel on his shoulders, never returned to the court.

In the end, as the referee on duty blew the whistle for the end of the game, the Rockets defeated the fifth Pacers in the East 110 to 91 away.

Although Zhang Jinshui did not play in the fourth quarter, he made 20 of 14 shots in this game, including 17 of 12 three-pointers. With a super high shooting rate of 70%, he scored 40 points, 5 assists and 2 rebounds. The number one contributor to the Rockets' victory.

After the whistle sounded, the reporters in the media area rushed out with a bang, and surrounded Zhang Jinshui on the bench.

Looking at today's posture, the visitor is not good.

"The two elder brothers help the younger brother to block." Zhang Jinshui stood up, pushed Yao Ming and McGrady in front of the group of reporters, and ran to the player tunnel.

Anyway, neither Zi Chunlin nor Zhao Miner came to the scene today, and Zhang Jinshui had no reason to stay in the Conseco Arena. If he was surrounded by these reporters, he would feel that it would be difficult to escape easily.

At this time, he saw four or five female reporters, holding a microphone and killing them towards the players' tunnel at high speed.

Zhang Jinshui was so frightened that after high-fiving a few Pacers fans in the stands next to the tunnel, he didn't dare to stop and rushed back to the locker room.

The helpless media reporters could only turn around and surround Yao Ming and McGrady, but the question they asked was still why Zhang Jinshui didn't play again in the fourth quarter.

"This brat, take the elder brother as his back at the critical moment." Mai Di was so angry that his teeth were itching.

He stopped Yao Ming, who shook his head helplessly and smiled wryly, and was about to say a few polite words in an official manner, and said loudly: "Our Zhang Jinshui said that it is easy to break the record of 12 three-pointers, but it is too boring to break the record in garbage time. He plans to pick an auspicious day, burn incense and take a bath, and then break this record."

This half-truth and half-false answer immediately aroused more questions from the reporters, but now McGrady is going to go back early to settle accounts with Zhang Jinshui, an unscrupulous brat, and casually perfunctory a few words from the reporters, and then dragged Yao Ming together. Go back to the players tunnel.

When the two returned to the locker room in a murderous spirit, they found Uncle Mu, Uncle Huo, Alston and several other players were already in the locker room. Write on it.

Seeing McGrady rushing towards him with teeth and claws, Zhang Jinshui hurriedly raised his hand to beg for mercy: "Brother, I was wrong, first wait for me to help Uncle Mu sign his name, this jersey will be for charity."

"Charity, what kind of charity are you doing?" McGrady was taken aback, looking at Uncle Mu.

The latter smiled and explained in a broken voice: "I am going to donate a hospital in my hometown, but the cost will be 1000 million, so my friend came up with a solution for me.

He could help me add an auction to the charity auction that the rich and famous in Houston hold every year on the second day of Christmas to raise money for the hospital.I think Zhang Jinshui's performance today is so good, his jersey tonight should be worth auctioning, so I will come over and let him sign it by the way. "

"I think what you are doing is very meaningful. How can we help you?" Yao Ming asked beside him.

"Why don't we also put our signature on this jersey?" McGrady's expression became serious at this time, he thought about it, and suggested.

Zhang Jinshui naturally had no objection, but after thinking about it, he said hesitantly: "I heard before that NBA players are very shy about signing their names on other players' jerseys?"

"For charity, there are so many taboos." Yao Ming said with a smile, took the pen from Zhang Jinshui, and signed the word "Yao Ming" with a big stroke of the pen.

"That's right, do charity." McGrady also signed it, and called other players who entered the locker room to sign their names.

Finally, Uncle Mu took over the signed jersey and said emotionally: "Brothers, I thank you for the children in my hometown who cannot receive professional treatment."

Yao Ming said: "Actually, I have been doing what I can for the people of Huaguo. For charity, it is natural that everyone gathers firewood and the flames are high. I appeal to my teammates who stayed in Houston on Christmas Eve to help Uncle Mu support the field together." .”

Uncle Mu was about to refuse, after all it was rare to have two days off after the Christmas war, but Zhang Jinshui and other teammates had already responded one after another, so excited that Uncle Mu didn't know what to say for a while.

At this moment, Van Gundy and Dawson opened the door and walked in with all smiles on their faces.

"Hey, Zhang Jinshui, I'm so excited that I don't want any clothes, it's okay."

Without waiting for Zhang Jinshui to explain, Dawson said excitedly: "You may not believe it, I joked before that I would write a book about the process of discovering you. Guess what, just now, a friend from the publisher contacted me and put The matter is settled.

Moreover, that publisher is not a small publisher, it ranks among the top ten in the United States.Hahaha!Zhang Jinshui, your current commercial value is not small! "

Zhang Jinshui was dumbfounded, why didn't he feel the commercial value.

McGrady, Yao Ming and other players were trying to persuade Dawson to invite him to dinner. Van Gundy cleared his throat and said, "Everyone, there is one more important thing to announce in a moment. Before that, let's give the applause to today's 12 three-pointers Zhang Jinshui of the ball."

The players immediately applauded enthusiastically and cheered. Yao Ming didn't forget to rub Zhang Jinshui's head hard.

Today's Zhang Jinshui cannot be overstated no matter how much he praises him.

After Zhang Jinshui finished thanking the coach and teammates, Van Gundy said loudly: "Next, Dawson and I have a new arrangement to announce."