Dress like a child's mother, strive to be a winner

Su Qian's brand launch time is finally set at 07:30 on Friday night.

Warm up during the day to release style pictures and prices, release three styles per hour, from 07:30 to [-]:[-] pm, and finally rush to buy at [-]:[-].

Offline stores will be launched at 07:30 at the same time, and they will not be closed for 24 hours on the same day. With the proof of the last purchase of brand clothing, you can enjoy a [-]% discount...

While promoting new products, the brand did not forget the old customers. In addition, the pictures of the new models were released every hour, and the number of visits increased layer by layer, and it soon became popular on the shopping platform.

In terms of publicity, this time there is no such hot opportunity as last time, so the attention has dropped a lot, but it has met expectations.

There is no rush when it’s not time for panic buying. Now the number of visits to the online store on the platform exceeds the estimate, and the trend is optimistic.

Su Qian's studio opened a live broadcast, and the employees showed the finished products one by one, such as clothing materials, sizes, and so on.

Although the studio has just developed, Su Qian's positioning is very comprehensive. For example, in this new launch, there are five V-series models at high-end prices.

She has already discussed with Zhang Nianning that she will use her brand for the red carpet of the company's artists, and it will be made in about two or three months.

These are all resolutions made in meetings within the studio. Su Qian's brand has made solid progress every step of the way, and the employees are quite confident in it.

Today, Su Qian finished her work and could not go home until ten o'clock, so she thought about finding time to pick up Xiao Baozi from school and bring him to the studio.

Su Qian promised to pick up her son from school before, but Su Qian didn't want to miss the appointment. Xiao Baozi was very sensible, knowing that his mother was busy today, he said that the housekeeper would take him home, so Su Qian was not allowed to come.

Su Yang was asked to live in Jian Zhanwei's place before because there was no one at home at night, and the butler of Jian's house would pick him up when he went to and from school on weekdays.

Don't worry about her son, Su Qian has been staying in the studio, her work is actually not too busy, the main task is just two words - stay in charge.

Occasionally, I will go around the live broadcast room, do a little favor, follow the process and so on.

This is a manifestation of the reliability and ability of the employees. They perform their duties in an orderly manner, and the boss has little effect.

During this period, Su Qian was free to follow the college's courses.

This time Zhou Qiang did not act as a monster again. With the lessons from last time, Zhou Qiang deeply realized that in this situation, Su Qianbo will only pay attention to the discussion, and in the end all the benefits will fall into Su Qian's arms. .

According to the plan, the show will start on Sunday, and the mystery guest list should be released today to warm up. Zhou Qiang insisted on the operation plan and told them to wait until after [-] o'clock.

Don't let Su Qian get the chance!

Publishing after eight o'clock can still suppress the popularity of Su Qian's brand. She doesn't believe that the big names she invited can't beat a new Su Qian product!

When the time came to 07:30, after the sale button was lit, the rush-purchase channel was officially launched, and there was also a long queue in front of the offline stores.

Su Qian's first batch of styles that went online have all been cleaned up, and she plans to no longer produce them in a short period of time. To Su Qian's surprise, she found that the clothes she had sold before were actually being sold at a higher price than the original price on a second-hand platform!

She was surprised that the brand was hyped up. This kind of effect is usually only available to high-end or very small brands.

Many people on the Internet are bitter, saying that it is all hype, but hanging second-hand brand-new clothes can indeed sell for a high price, and it is instant.

One is willing to sell and the other is willing to buy, and no one else cares.

There was no vigorous publicity this time, Su Qian thought that the goods would not go fast, the quantity of this batch was three times that of the last time, and the supply of goods was sufficient.

As a result, within 3 minutes of going online, the sales volume has gone by half. This is the sales volume that the studio originally expected tonight, and it was reached in 3 minutes!

"Bought?!"

"Sold out."

"What about the V series?"

"sold out."

The studio fell silent, then loud screams and whistles erupted.

Ten thousand pieces!Except for the v series, 10 pieces of each model have been made! What is the concept of being sold out in [-] minutes? !This is not an e-commerce festival, and there are no major anchors to bring goods, and there is no large-scale promotion and celebrity endorsement.

Achieving this achievement is beyond the reach of many famous brands.

Through the background analysis data, it can be seen that the repurchase rate of old fans is extremely high, but it is impossible to break through such a high sales volume. Where did they not notice in the previous market research?

It should be counted...

After being happy, there is doubt, the sales volume is so strong, it is a bit beyond expectation.

There is no abnormality in the background data. The video surveillance of the store can be seen in the office. There are many customers in it, but this situation is within expectation.

As time went by, half an hour later, the online platform was sold out!How can I use tomorrow's program to promote this, it will be sold out today!

Su Qian knows that her second batch of new series will be bought well. It is a design with amazing upper body effects. Buying it according to her store's recommendation will greatly enhance her personal temperament and sense of fashion.

The premise is that the clothes are in the hands of customers, and only after customers try them will there be such a purchase effect.

Now that the online and offline sales have just started, there is no one to try it on, to carry out evaluation and promotion, and then it is sold out?

Su Qian's doubts were no less than those of the employees, and she didn't know what was going on.

There doesn't seem to be much movement on the Internet... The top few searches are all related to Zhou Qiang's show.

At eight o'clock, Zhou Qiang posted a vlog, one of which was a clip of her inviting and communicating with guests.

There are quite a few celebrities in the vlog, including the three foreign judges from the previous Tianlu competition, as well as many foreign celebrities and domestic first-line stars.

Before Zhou Qiang posted this vlog, no one knew who the guests were, and they hid them very secretly. Many netizens were guessing who would be there.

Zhou Qiang's posting of this video is equivalent to an official seal, and many celebrities' fans came to check in and comment.

Among the fans' comments, there was one that stood out. It was not a celebrity's copywriting, but a yin and yang comment.

[The program can work, and the program group can edit it into whatever it wants the audience to see. If you can see the character in private, you can invite all three mentors to Zhou Qiang, which is enough to prove that the mentors are optimistic about Zhou Qiang, so what the hell is going on? The matter, a smart person should know it well. 】

This message was highly praised in Zhou Qiang's comment area, rushing to the top few posts.

The hot sale of Su Qian's brand was also on the hot search, and it was in a lower position.

Most of the netizens said that they came too late and didn't grab anything, because the official blog said that [-] items will be online this time, so it will be easier to buy.

Many people didn't check out the location. When they finished their work and turned on their mobile phones to buy, they found that they were sold out.

On Weibo, at some point, Zhou Qiang and Su Qian became related people, so Su Qian clicked on Zhou Qiang's Weibo by mistake and saw that comment.

Just... hard wash? !