Book-wearing villain: In the beginning, I kidnapped the heroine!

First of all, his subsidy and discount activity this time is not only dealing with the sinking market, not the discount of low-priced goods, but a large-scale subsidy activity involving the participation of all brands.

The reason for the success is that two days ago, the display boards for the event products were displayed in all directions in the mall, and the discounts that will be carried out in this event, such as how much you can get for the full amount.

The most brilliant thing is that the first two days were just for displaying and publishing some offline large-value special coupons, and the event is today.

So even if you can't buy discounted products in the first two days, customers will go to the mall to calculate the most favorable purchase method and grab coupons.

And this time, within two days, Mr. Zhang, who spread the word one by one, completed the most powerful publicity!

And today, the day of the official event, happened to be a weekend.

The existence of online shopping has greatly deprived the real economy, especially shopping malls with high prices, which usually discourage customers.

But to be honest, if the physical price is not far from the price of online shopping, I believe more people will choose the goods that they can see with their own eyes, and what Zhao Fengqi did this time is exactly that.

The purpose is to seize the market share of Zhang's shopping malls with substantial discounts.

To be honest, the current benefits of such an approach are not high, so there are not many physical shopping malls doing such activities on a large scale.

Su Qing felt that Zhao Fengqi was simply using Zhang's hand to suppress Zhao.

Customers cannot be continuously locked in through discounts.

Su Qing didn't figure out what Zhao Fengqi's next goal for the commercial layout of Zhang's shopping mall was.

Su Qing guessed that his most likely purpose was to increase the popularity of the mall, increase its market share and corporate status, and obtain greater benefits in attracting investment in the future. After all, the profit of the mall mainly comes from rents and advertisements.

But that doesn't matter anymore.

Su Qing put the phone together, and a sly smile appeared on the corner of her mouth. Anyway, what the other party wanted to do was meaningless, and Su Qing would make all the other party's plans collapse!

A crushing defeat is Zhao Fengqi's fate.

Su Qing took off her coat and put it on her arm, and walked straight to the door.

Huo Sheng and Zhang Qi who were waiting at the door nodded at him.

"Master."

Su Qing nodded, "Prepare the car and go to Longcheng."

.......

At this time, Zhang's shopping mall can be described as a sea of ​​people. The customers are crowded, and they rush into the store like zombies besieging the city.

A young woman had just emerged from a luxury store with several handbags in her hand.

"Phew, it squeezed me to death."

The female friend behind her was also sweating profusely, and she was also carrying a lot of handbags.

"Yeah, I have never visited such a crowded shopping mall. Can they still make money with such a big discount?"

The young woman slammed her lips, "I don't know, anyway, it's a bargain, and it's not in vain to come here yesterday and stare at the offer for so long."

She shook the bag in her hand, "I've been in love with these bags for a long time, and I saved more than 3000 in total."

"Yeah, I saved more than 2000 when I bought these than usual. I didn't expect that buying things in the mall is cheaper than online shopping. To be honest, shopping in the mall is really better. You can see it and see it. Can try..."

"Let's go, let's go to the next store. I still have two coupons I grabbed yesterday that are useless."

Customers are enjoying the joy of shopping, but Zhang's shareholders, large and small, are not so happy.

In fact, the theme of their meeting this time is a welcome party for Zhao Fengqi to become a shareholder of the Zhang family.

But the shareholders in suits and leather shoes sitting around the round conference table on the top floor of the shopping mall looked at each other with serious expressions and stared at Zhao Fengqi, as if they turned the welcome meeting into a point of reference.

Everyone looked at each other.

A middle-aged male shareholder, Liu Dong, took the lead in questioning.

"It's not a holiday now, so why do you suddenly spend so much time on this subsidy activity? The brand side subsidizes half, and our shopping malls subsidize half. Now Zhang has started to switch to public welfare?"

Liu Dong owns a lot of property, and Zhang's is just a company he has invested in. Being called to a meeting is a way to get to know the new shareholders.

A businessman values ​​profit the most, so he can't hold back superficial politeness to this young shareholder who has just taken a stake in the Zhang family and made such a big move for an unprecedented time. He has no interest in getting to know Zhao Fengqi at all.

Moreover, Zhao Fengqi's activity proposal this time was not discussed with the shareholders' meeting at all, and it was done with Mrs. Zhang's instruction.

Although shopping malls don't need to hold a shareholders' meeting for promotional activities, the shareholders here basically have the same idea as Mr. Liu. The action is too big, and it is thankless, which will damage the interests of these shareholders.

After all, the profit of their shopping malls is not based on sales volume, what the shopping malls earn is rent from merchants.

Shopping malls give half of the money to help merchants do activities, catching up with philanthropists.

Zhao Fengqi pushed up his glasses. Since he was sitting here, he was ready to be questioned. He was a fledgling, but he did not give up when facing such a pair of elderly shareholders. He explained politely but calmly.

"I know that you all have opinions on this event. It was done in a hurry so I didn't discuss it with you in advance. I would like to say sorry to everyone."

"Don't say these polite words, just say it, is there any benefit to the mall by doing this event?" Liu Dong waved his hand at him with a look of impatience.

"Old Liu, why are you always talking so aggressively?" A female shareholder beside him was kinder, and after relieving the atmosphere, she waved at Zhao Fengqi, motioning him to continue.

Zhao Fengqi nodded, then stood up and walked directly to the computer where the ppt was projected in front.

He opened the report prepared in advance, and continued.

"The profit scope of the shopping mall is basically only in the rent and advertising. Subsidizing merchants to a certain extent has lost the interests of the shopping mall. But there are also the following advantages..."

Zhao Fengqi pointed to the big screen and continued.

"First of all, it can stimulate the flow of customers. You must be able to see the concentration of customers in the mall now..."

Liu Dong snorted, "Indeed, the discounts are all like that, it's a joke that no one comes..."

"According to the market perspective and customer psychology perspective..."

Although Dong Liu has a lot of investments, he is a rough man. It is really uncomfortable for him to hear Zhao Fengqi's polite and professional jargon.

"Okay Director Liu." Although Zhao Fengqi is also a shareholder now, but he is new here, he does not want to conflict with others, and directly simplifies his way of speaking.