My singer girlfriend is super fierce

At home, director Ji Kangning kept refreshing the tablet in his hand, his expression uncertain.

It is now 11:30 in the evening. Normally, the laborers who have to go to work the next day would go to bed early. But today is New Year’s Eve, and any young person would not stay up late to count down, so the Internet is extremely active.

It has been half an hour since Ye Zhiqiu's promotional Weibo post "I am not the God of Medicine" was posted. Not only has the popularity of this Weibo not decreased, but it has become increasingly popular.

Movie promotional posters are nothing, but Ye Zhiqiu's words "I come from afar to meet you for an appointment" are really powerful. In today's society, many young people have more or less "literary youth" attributes, many of them Netizens have retweeted and recreated this sentence.

Soon, another entry was added to the top ten of Weibo's hot search list: "I came from afar to make an appointment with you."

Many netizens who didn't know what was going on were curious about it, and after searching for the source, they would naturally see Ye Zhiqiu's Weibo.

At this time, Ji Kangning was already a little restless and unable to remain calm.

It would be fine if it was just general publicity, but as things developed now, he could vaguely see the shadow of "viral" marketing.

There are precedents for this situation in the industry. For example, the year before last, an actor who had been away from the screen for many years released a new work, which attracted huge attention.

This actor became popular all over the country 20 years ago. Nowadays, many young and middle-aged people have watched his films in their childhood. Of course, given the conditions of that era, most of them were pirated copies.

Therefore, after learning that the actor had released a new film, there was a trend on the Internet saying "I owe xx a movie ticket, it's time to pay it back". Many viewers went to the cinema one after another, and the film hit nearly 3 points on the first day it was released. [-] million box office, and the follow-up will continue to rise...

To be honest, the quality of this film is not very high, as can be seen from the meager 7.0 rating on professional film review websites, but it has created a myth of a total box office of 28 billion.

Subsequently, many professionals analyzed this film as a classic case from multiple angles, and one conclusion was consistent.

——The words "I owe so-and-so a movie ticket" are indispensable, at least they played a vital role in the early stage publicity.

Many film crews later tried to copy this "viral" marketing method, but they basically ended in failure.

The core of this communication model lies in "spontaneity" and "following the trend". It is formed by hundreds of thousands or even millions of netizens forwarding it through social accounts such as Weibo and WeChat. It cannot be promoted simply by trolls. of.

It's a bit similar to the popular copywriting "The first cup of milk tea in autumn". You have to hit a certain point among the majority of netizens.

Ji Kangning felt that he could not let things develop like this, otherwise it might have an unpredictable impact on "Casino Storm".

The target audience of the two films overlaps. For those viewers who have the mentality of "if you don't have a clear goal, you can watch any one", perhaps this Weibo is to let them choose the last one of "I'm Not the God of Medicine" factor...

At this time, a rapid ringing sounded.

Ji Kangning looked at the screen of the mobile phone in front of him. It was a call from the largest investor in "Casino Storm".

When I answered the phone, the first sentence on the other end was "Have you seen the hot search for "I'm Not the God of Medicine" on the Internet?"

Ji Kangning stood up from the sofa, walked to the study, and said, "Mr. Tang, I just noticed it too."

"Ye Zhiqiu is so clever. I don't know if it's intentional or not, but it's really not easy for him to make such a big splash just before the release."

There was silence on the other side of the phone for a moment, and he said in a deep voice: "Whether he intends it or not, we must have countermeasures. He and we are direct competitors. The box office in the first three days is crucial. This trend cannot be suppressed. .”

"How to deal with it now? Do you want to find a team to publicize it?"

Ji Kangning knew that the "public relations" the other party referred to actually meant "black public relations". This method is very common in competitions for film and television projects.

To put it simply, it is to ask trolls to deliberately fabricate dirty information about competitors, buy hot searches online, and publish it in large quantities to disrupt the opponent's publicity rhythm.

Real business wars are often so simple and crude. Although it is an old-fashioned method, many experiences have proved that the effect is still very obvious.

Ji Kangning pondered for a moment and said, "You can hire a publicist, but you have to think clearly about where to make the fuss."

The person on the other side was stunned and said, "Isn't it just to dig up some dirt on Ye Zhiqiu? That kid has a lot of scandals. It's easy to mess with him casually. There's also the lead actor Huang Zhengmin."

"No." Ji Kangning shook his head and said, "I guess after today's Spring Festival Gala, Ye Zhiqiu is the most popular person on the Internet. It would be too conspicuous to use black PR on him at this time."

"The same goes for Huang Zhengmin. Huanyu used this trick before to stop "Crazy Stone", but it didn't have much effect. The whole thing between him and Wei Bing was ruined..."

"Then just watch them continue to make trouble?!" The tone on the other side was a little anxious.

The cost of "Casino Storm" is 3 million. No investor is in a hurry. It will take at least nearly 10 billion to recover the cost. You can imagine the pressure.

Ji Kangning pondered for a moment and said, "It's not that there is no public relations, but the method needs to be changed."

"Find someone to post an article tomorrow praising the movie "I'm Not the God of Medicine". The higher the praise, the better!"

"Praise?" This method made the other party stunned, and he blurted out: "Now I wish he would rush to the street tomorrow, why do I still have to praise him?"

"Yes, you should praise him, and you have to praise him very much." Ji Kangning's expression remained unchanged and he calmly analyzed: "I have studied the trailer of "I'm Not the God of Medicine" carefully. As expected, they should be this time. I want to copy the successful model of 'Crazy Stone' of 'post-realism + comedy'."

"But if you just make a comedy film, the content will be empty and cannot support the length of nearly two hours, so I added the element of 'generic drugs' throughout the film, but..."

At this point, Ji Kangning raised a sneer at the corner of his mouth and said: "Medicine, especially the 'drug reform' thing, is a big problem all over the world. Even the United States is still a mess after more than 100 years of reform. The complexity is far beyond what ordinary people can imagine.

"No matter how talented Ye Zhiqiu is, this kind of problem is definitely not something that a young man like him can explain clearly. At most, it only touches on the surface. Needless to say, it must be full of errors and omissions."

"So, we have to praise him. If we praise him too high, we won't have to step down. Naturally, some people will not be able to stand it... If you want to ride on this kind of popularity, you have to be prepared for the backlash."

Finally, Ji Kangning let out a sigh, his expression extremely sympathetic.

"Young people are still naive."