On November 11, a luxury perfume advertisement appeared on major television stations across the United States.

Starring Ye Zhiqiu, a talented singer who has just entered the top five of the bulletin list again, this commercial immediately aroused heated discussions across the United States.

It is true that Ye Zhiqiu has become too topical recently, and now the MV of "Sugar" on Youtube has been played more than 1 million times, firmly securing the No. [-] position in popular videos.

What's even more frightening is that, logically speaking, it has been more than a week since it was released, and the general data should gradually drop, but the number of views of this mv is still growing rapidly at a rate of tens of millions of viewers per day.

In this regard, Universal Music was also very pleasantly surprised, and also specially made some market research.

The final conclusion is that it is mainly because the MV of Ye Zhiqiu's song is out of the circle.

Generally speaking, singers have a specific group of fans, and the number of broadcasts of their works' mv mainly comes from this group of people. No matter how famous a singer is, the number of fans is limited. The difference is just the number.

Of course Ye Zhiqiu is the same, but the mv of the song "sugar" is different, because of its unique creativity, many netizens even if they are not fans of Ye Zhiqiu will watch it.

The most played video on the whole network?It's still a music mv, let's watch it, it doesn't take time anyway.

This is the mentality of the vast majority of netizens when they clicked on the "sugar" MV, and then they were attracted by the first sentence at the beginning of the video.

Showing up at a stranger's wedding without warning?

Will he be evicted?How do newcomers react when they see the sudden surprise?

People are curious, so they naturally want to continue watching, and then watch the whole video unconsciously with a smile on their faces.

In fact, the reason why the MV of "sugar" became a global hit, apart from the musical factors, is that it has a different characteristic from other music MVs.

--cure.

The pursuit of happiness and the willingness to see beautiful things happen are the common characteristics of human beings, regardless of ethnicity, region and age. The "sugar" MV just meets this point.

After being aroused by a video, many passers-by and netizens searched for other works of the singer "jacksonye" out of curiosity.

Then there was a feeling of "Oh, I've heard this song before, it was him who sang it", and then I fell into the pit completely.

Since the release of the "natural" album, in just over a week, Ye Zhiqiu's Twitter followers have increased to over 5000 million after several rounds of skyrocketing.

Under this upsurge, as soon as the ad for the luxury perfume was broadcast, the sales of the brand's men's perfume counters soared more than ten times that day.

Ye Zhiqiu's terrifying fan appeal made the brand side overjoyed, but also shocked. He said in his heart that the 1200 million yuan was so worth it, and immediately held an offline event for the brand spokesperson while the iron was hot.

Since there is no performance clause in the endorsement contract, the brand side specially added 200 million US dollars to ask Ye Zhiqiu to sing two songs at the event.

A song of 100 million US dollars is also a proper commercial performance price for a super top singer in the European and American music circles.

As a dedicated spokesperson, Ye Zhiqiu performed even harder when the money was in place.

Surprisingly, there were more than 2000 people at the scene, and it was obviously a men's fragrance event, and more than half of the audience were women.

Ye Zhiqiu sang a total of two songs. After the first song "Sugar", the scene was already completely high. The second song was "Natural", which was more suitable for live performances. When he sang the most explosive chorus, Ye Zhiqiu directly tore off his shirt.

The moment the muscular upper body was exposed, the cheers and screams of the audience almost toppled the ceiling of the event site, and the atmosphere was as hot as a ten-thousand-person concert.

In the end, under the escort of the brand's urgently strengthened security force, Ye Zhiqiu managed to escape from the siege of crazy fans.

The grand occasion of this event was first reported by many entertainment media, the most eye-catching is the interview video clip of a female fan at the scene.

In the video, the beautiful woman in cool and bold clothes, showing her hemispheres front and back, faced the camera, and her voice was broken because of being too excited.

"Ye! I'm your fan!"

"I love you! I would do anything for you!"

"My measurements are 95, 74, 108! My phone number is 310..."

It's pretty normal up to here, it's just a more enthusiastic and open-minded fan. American entertainment reporters have seen this kind of scene a lot, but when it comes to the plot, it's getting more and more wrong.

This hot female fan seems to feel that the words just now are not enough to express her love, so she directly makes a virtual grip with her hands, raises her head and opens her mouth to make up and down movements...

what the fuxx!

On the side, the face of the reporter, who was as calm as watching a play, turned green, and he quickly moved away from the camera lens, turned around and left. This kind of restricted-level footage broadcast is likely to be complained about!

Behind, the fanatical female fan still refused to give up, chasing the camera and shouting "callme"...

This is just a manifestation of Ye Zhiqiu's popularity. There is also a media known for reporting gossip news that conducted a survey of "the sexiest male singer you think" and randomly interviewed passer-by women on the street.

In the end, Ye Zhiqiu ranked first in the selection of women aged 72 to 18 with 30% of the votes!

In the survey, the respondents chose Ye Zhiqiu for various reasons, such as "because he is handsome", "he has a strong and sexy body", "I think his talent is very attractive" and so on.

It is not known whether the media gave this interview result for the sake of blog traffic, but Ye Zhiqiu's enthusiasm is real. When these videos were sent back to China, the comment areas of major online forums were full of excitement.

"Damn it, that female fan has an e-bust! I'm so envious!"

"I checked, and the phone number turned out to be real..."

"This figure, and the proficiency of the movements, I feel sick..."

"Upstairs, you'd better vomit."

"The author of the dog has a lot of good fortune in the United States, and many female fans have thrown themselves in his arms."

"It is recommended to strictly investigate Ye Zhiqiu! Did you catch this line!"

"Tch, at most this one has a good figure, and it's just a vulgar fan. I don't even think about who Ye Zhiqiu's girlfriend is. Yu Caiwei, that's the real beauty."

"The words I just vomited are hard."

"You're young, sometimes the taste of rich people is hard to say."

On the Internet, apart from discussing the "crazy female fans" incident, sand sculpture netizens also praised Ye Zhiqiu's performance scene.

"The song "natural" was so explosive!"

"Take it off, take it off again!"

"I found that Ye Zhiqiu should not be too picky when he came to the United States. He spent tens of millions of dollars in China to shoot the MV of "Mythology" with Yu Caiwei. When he went abroad, the wedding scene of the MV was faked by others, and he paid for it himself. The performance stage even saves the clothes, and a pair of pants can do it."

"The most amazing thing is that people really like this set, and the album is sold out..."

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