My singer girlfriend is super fierce

Chapter 857 New Endorsement Commercial

Ye Zhiqiu's talk show on the "Contemporary Popular" radio station worked very well, and it is said that it set a record for the highest listening in a month.

Universal Music is very satisfied with Ye Zhiqiu's current popularity and appeal, and the resources invested in publicity are also very strong.

In the next two days, Ye Zhiqiu participated in three local radio stations and two video interview programs. The atmosphere was enthusiastic and the response was very good.

Yang Hongwei's documentary filming has already started, and he has been running with Ye Zhiqiu for the past few days, almost non-stop, so busy that his feet are on the ground.

On October 10th, 26 days before the official release of the "natural" album, Ye Zhiqiu went to shoot a men's perfume commercial.

With the increasing popularity in the United States, many well-known brands rushed up like bees and offered endorsement contracts one after another. The luxury perfume brand photographed today is the most actively contacted one among them.

According to the other party, Ye Zhiqiu is confident, handsome, talented, full of charisma on stage, and at the same time has a unique oriental mysterious temperament, which is very in line with the positioning of his brand.

As for how much the other party's words were flattering, or whether they simply took a fancy to the global market behind Ye Zhiqiu, it is not known.

Anyway, the endorsement contract given is full of sincerity - 1500 million US dollars.

The requirement is to shoot an advertising video, three sets of photos, and attend at least one brand event.

In the end, Ye Zhiqiu took over the endorsement.

He currently has few endorsement contracts, a global endorsement of an Italian suit brand, a domestic mobile phone, and a domestic sports shoe.

Ye Zhiqiu was very cautious about his own endorsement. This time, the brand side also fully investigated the background of the other party's company, and then proceeded after confirming that there was no problem.

Endorsement is a two-way selection process. The brand is worried that the spokesperson’s collapse will affect the brand image, and the spokesperson is also worried that the brand will suddenly do some shit and implicate themselves.

Therefore, after signing the thick contract that took up more than half of the waiver clause that day, the president of the brand held Ye Zhiqiu's hand very tightly, and Ye Zhiqiu also had a smile on his face.

Obviously, both parties are very satisfied with this cooperation.

For Ye Zhiqiu, the brand he endorses in China takes the "down-to-earth and popular" route, and the opposite is true abroad.

After all, in the development of European and American music circles, regardless of what music pursues, the main reason is to make money, of course, we must take the "high-end" route.

As for why?The current richest man in the world sells luxury goods, and he can't even compare to those who engage in rockets, which shows how terrifying the profits in this business are.

Ye Zhiqiu felt that he was a bit like "robbing the rich and helping the poor"...

Of course, as a spokesperson, he is very dedicated. Once the partnership is confirmed, he will use the other party's products during the endorsement period.

Because it involves the night scene, the perfume advertisement shooting plan is 2 days, after the post-production is completed, it is expected to be released in mid-to-late November.

At that time, the effect of Ye Zhiqiu's new album "natural" was probably revealed, and if nothing unexpected happened, the popularity would be high.

The brand side gave the advertising script to Ye Zhiqiu in advance. The plot is not complicated, and the whole revolves around the words "talent, maturity, and masculine charm".

The first scene is the scene of Ye Zhiqiu just waking up in an elegant residence in the morning.

Here, Ye Zhiqiu wears a button-down shirt, with her perfect figure looming.

Market research proves that a large part of the buyers of high-end men's perfumes are women, and this group must be taken care of.

In the second act, Ye Zhiqiu immersed himself in the creation of the picture in a space full of artistic atmosphere. The requirement here is to reflect the atmosphere of the word "talent".

The image of Ye Zhiqiu as a "music genius" is deeply rooted in the hearts of the people, and of course the brand side will not let it go. This scene is mainly to pull up the "forceful style".

For the rest, Ye Zhiqiu appeared at the reception and was sought after by everyone. The most beautiful woman in the crowd was attracted by him and took the initiative to step forward...

Overall, the creativity of this commercial is quite satisfactory.

——This is Ye Zhiqiu's opinion, but he is just a spokesperson, not a director, he just needs to be in charge of cooperating.

But the actual situation is that due to the big sales of his own album, this creative commercial will also be successful.

After all, the effectiveness of commercials depends largely on the popularity of the spokesperson.

There is a female partner in this shooting, Ye Zhiqiu and the other party do not appear together in many scenes, after all, the entire commercial is only about 30 seconds long, but there are two relatively intimate scenes.

It is roughly an ambiguous scene where the faces of the two sides get closer and hug from behind.

When shaking hands, the old man in his 70s told Ye Zhiqiu very mysteriously that his female partner was a beautiful female singer.

Ye Zhiqiu didn't pay much attention to this.

"Hi, Ye! See you again!"

At the scene, Taylor Swift's voice was extremely enthusiastic.

Obviously, unlike Ye Zhiqiu, she knows who her partner is.

Seeing the blond, blue-eyed, hot figure like a Victoria's Secret model in front of him, Ye Zhiqiu was taken aback for a moment, and quickly realized that he also greeted him.

"Hello, Swift."

I haven't seen her for a few months, and Swift's temperament has changed a lot. The nervous little girl at the music festival has almost disappeared, and she is much more confident.

Ye Zhiqiu didn't expect Swift to play her female companion, but she is very popular now, and with her good looks and image, it's not surprising that she is favored by the brand.

Swift was very happy to see Ye Zhiqiu again, and chatted with him non-stop.

Perhaps because of their acquaintances, the cooperation between the two went smoothly. It took only one and a half days, and the filming of the commercial was completed ahead of schedule.

"Ye, wait."

When leaving, Ye Zhiqiu was stopped again.

Swift ran up, blushing and sent out an invitation: "After I asked you for advice last time, I wrote a few songs."

"My apartment is not far from here. If it's convenient, can you take a look and give me some advice?"

When she said this, Swift looked at Ye Zhiqiu with water ripples in her eyes.

Behind Ye Zhiqiu, Yang Hongwei, who was regarded as a "worker", widened his eyes, looked at the two back and forth, and screamed in his heart.

The fourth son is beautiful and blessed!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like